As we all know, at present, Japanese brands are concentrating on electrification, and have entered the "2.0" electrification era of products created by exclusive pure electric vehicle platforms, toyota bZ, Honda e:N, nissan Aria have been intensively preparing for listing. Among them, Honda is one step ahead, the first mass production model of the e:N brand, Dongfeng Honda e:NS1 will be officially put on sale on April 26, and GAC Honda e:NP1 will start pre-sale in May.
On the eve of the launch of e:NS1, Honda released the "e:N brand declaration" containing Honda's 70-year car-making gene and brand belief at the Honda e:N brand night, as well as the brand slogan of "reinventing EV driving fun".
Honda's efforts for the e:N brand
Whether it is Honda, Toyota or Nissan, the electrification process is relatively slow, and after the independent brand has eaten the market dividend several times, it has only begun to launch real electrification products this year. But it is already a blockbuster, taking Honda as an example, in the accumulation of more than 70 years of car manufacturing experience, the integration of China's advanced electrification and intelligent technology has created a highly anticipated e:N brand.
In the era of fuel vehicles, I believe we are all quite familiar with the anecdotal rumor of "buying an engine and sending a car", so honda without an engine, does it still have a soul? Will Honda in the era of electrification still create a product like the F1 ra612H? Honda knows that in the era of electrification, the driving pleasure of the car should not be lost, and for consumers, this will be the most core demand. The e:N brand is to reinvent the fun of EV driving, to a large extent to restore the classic driving pleasure of the original field fuel vehicle.
For the e:N brand, Honda has developed a new intelligent and efficient pure electric architecture "e:N Architecture", including the front-end drive represented by e:N Architecture F, the front, rear four-wheel drive and rear-mounted rear drive represented by e:N Architecture W, and the first model e:NS1 and e:NP1 are equipped with the "e:N Architecture F" intelligent and efficient pure electric architecture.
Not only that, for the e:N brand, Honda will also comprehensively upgrade the production and sales model, synchronously launch an online cloud showroom experience store, and offline, GAC Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in the existing special stores.
Honda plans to launch 10 e:N brand models in China by 2027 to build a complete line of pure electric products.
E:NS1 and e:NP1
Through a series of warm-ups in the early stage, many consumers are already familiar with the two new cars e:NS1 and e:NP1. China is the world's most important new energy vehicle market, for Honda, the future will also be the core battlefield of electrification, so the first models e: NS1 and e: NP1 the main development work, Honda have handed over to Chinese engineers, they are more aware of the needs of the Chinese market, and also very young, can be e: NS1 and e: NP1 inject more vitality.
From the perspective of product performance, e:NS1 and e:NP1 mainly have the three characteristics of "moving", "intelligent" and "beautiful". Movement mainly refers to the pleasure of driving control. Thanks to the intelligent and efficient front-drive pure electric architecture "e:N Architecture F", they achieve a more robust and advanced driving texture than the average electric vehicle, and are optimized for pedal and power output characteristics, so that the starting acceleration and braking have a smoother and more comfortable experience, reducing the susceptibility of electric vehicles to vertigo. It is worth mentioning that Honda also added honda EV Sound acceleration in their sport mode, retaining the gasoline-flavored passion of the fuel car era.
From the actual point of view of driving e: NS1, although some people question e: N is essentially still oil to electricity, but when you drive, you will find that there is a big difference with Honda or the concept of the brand in the past electric vehicles, of course, and other electric vehicles on the market are also different, from the start to refueling, the whole process is based on smooth, but if you accelerate sharply, you will give enough power in time, and the balance between movement and static is very good.
The second feature is wisdom, which also best reflects the e:NS1 and e:NP1 products developed by the Chinese team. These two cars are equipped with the "e:N OS" full-stack intelligent control ecosystem, which is an intelligent system name exclusive to the e:N brand, which integrates Honda SENSING and Honda CONNECT, which is outstanding in intelligent interaction and intelligent security performance. From the 15.1-inch large HD ultra-thin bezel central control screen, 10.25-inch color full LCD digital dashboard these large screens, you can easily perceive the meaning of "for China". Among the many intelligent configurations, the most noteworthy is the DMC driver state perception system, which is equipped for the first time, which further improves driving safety by identifying the driver's status to remind.
The third feature is the beauty, in e: NS1 and e: NP1, we can see a lot of e: N brand exclusive design, such as the front of the car luminous H mark, the tail of the "Honda" letter mark, in addition, they are also very fashionable equipped with a set of "Heart beat heart heart interactive lamp language", regardless of the actual practicality, the sense of ceremony in the intelligent era is enough.
From the level point of view, e: NS1 and e: NP1 positioning small SUVs, the most direct competitor will be Volkswagen ID.3, the old rival of germany and Japan in the fuel vehicle market, will inevitably launch a new fight in the electric vehicle market. In addition, models such as the Xiaopeng G3 and the Zero Run C11 will also be their opponents. As a latecomer to the electric vehicle market, e:NS1 and e:NP1 face obvious market challenges, new and old forces are sandwiched, and in front of them, the product characteristics of these two new cars are not particularly prominent, but with the unique Honda driving pleasure, there is still hope to break through.
Write at the end
Although the joint venture brands lag slightly behind in the electrification track, fortunately, they generally have a strong enterprise system, and they have enough strength in product research and development, service sales and other fields to quickly pave a road for electrification in a short period of time. Just like the Honda e:N brand, the first bullet model e: NS1 and e:NP1 are settled in Dongfeng Honda and Guangqi Honda respectively, with the system strength of the two joint ventures, I believe that positive feedback can soon be obtained in the electric vehicle market. (Text|DanZig)