Open a new chapter in electrification Guangqi Honda e: NP brand value analysis

In the face of the increasingly fierce new energy trend in China, Guangqi Honda also urgently needs to transition to electrification. On March 29, Guangqi Honda released a new pure electric vehicle brand e:NP, and the first model e:NP1 Polar Pan 1 was also officially unveiled. In the future, a number of e:NP brand pure electric vehicle models will be launched, officially opening a new chapter of electric power for Guangqi Honda.

How to understand Guangqi Honda's new "e:NP" brand? At the press conference, the official explanation was given, where "e" represents energy (power) and electric (electric energy), "N" means New (new) and Next (evolution), and "P" means "Prime".

In the new era of electrification e: NP brand wants to break into the domestic new energy market in one fell swoop and obtain the affirmation of consumers, only from the needs of users, break through the boundaries, and create the ultimate integration of products and values.

This is also the origin of the e:NP brand declaration "Boundless by you NEW VISION, NEW EXPERIENCES", user-centric, to meet the user's car demands, to bring users a different new experience, to achieve e:NP brand product value.

In addition to products, the e:NP brand will also adopt a new system of electrified sales service stores and supermarkets, and provide exclusive brand services for EV models through the user operation mode of online and offline integration.

In simple terms, it means that users can realize the car purchase process of online car viewing, offline experience, online booking and offline delivery through the seamless connection of online and offline full scenarios, and the e:NP brand will bring a more convenient and efficient purchase experience to the majority of users.

The ultimate integration of product value and experience value is where the brand value of GUANGQI Honda's new electric brand e:NP lies.

After understanding the value of the Guangqi Honda e:NP brand, let's take a look at the first model e:NP1 Polar Pan 1 What are the product highlights?

e:NP1 Polar Pan 1 integrates "motion", "wisdom" and "beauty" to bring a more intelligent travel experience while maintaining pure driving pleasure.

Among them, "moving" represents the driving pleasure that Guangqi Honda is good at giving the driver a car to move at will, and in the e:NP brand pure electric vehicle model, Guangqi Honda also takes it as the core goal to create a pure electric vehicle model that is better driving and more driving pleasure.

The new car will be based on the front-drive "e:N Architecture F" intelligent and efficient pure electric architecture, integrating a three-in-one high-power drive motor, a high-capacity and high-density battery, a high-rigidity exclusive frame for pure electric vehicles, and a chassis platform, which is the core of e:NP1 Polar 1 "movement", which can bring more pure electric driving fun.

In terms of "intelligence", e:NP1 Polar Pan 1 will be equipped with a more intelligent e:N OS full-stack intelligent control ecosystem, equipped with a 10.25-inch full LCD instrument cluster and a 15.1-inch central control screen, creating a more technologically intelligent cockpit.

The intelligent configuration of the new car has brought us a surprise, and it will be equipped with honda CONNECT 3.0 pure electric vehicle version, Honda SENSING safe driver assistance system and DMC driver status perception system, etc., to bring a safer and smarter travel experience.

At the design level, e:NP1 Polar 1 adopts the new e:N Design design language. The new car has added a personalized design such as the luminous "H" logo, the Heart beat interactive light language and the through-type taillights, which have a certain sense of scientific and technological beauty.

Overall, Gac Honda e:NP brand's first pure electric vehicle e:NP1 polar 1 has indeed brought a lot of highlights at the technical level, including the new e:N Architecture F architecture, the new e:N OS ecosystem and the new e:N Design design, making e:NP1 polar 1 better open and more "understand people". I have to say that Guangqi Honda e:NP1 Pole 1 is still very good at products.

At present, the domestic new energy vehicle market has become a place where soldiers must compete, and the strength of independent brands and new forces car companies should not be underestimated. It is undeniable that the traditional veteran joint venture car companies are not competitive in the new energy market at present.

It is conceivable that as a new electric brand, guangqi Honda e:NP brand wants to stand out in the fiercely competitive domestic new energy market, and the difficulty is really not low.

However, compared with its own brands and new car-making forces, Guangqi Honda still has certain advantages. The e:NP brand models can not only be comprehensively balanced in terms of mileage, power control, intelligent configuration and manufacturing process, but also the reliability and stability of the products are the product advantages accumulated by Guangqi Honda as a traditional veteran car company.

Of course, there is also an important point that the control of the combination of people and vehicles will still be the soul of Guangqi Honda's e:NP brand model. In terms of driving control, the "technology party" Honda has never disappointed. Even if the power source has changed, the Guangqi Honda pure electric vehicle without the engine can still make us feel that it is a pure and easy Honda model.

Written in the end: I personally believe that with the brand reputation of GAC Honda rooted in China for many years and the accumulation of a huge user group of i-MMD hybrid system, coupled with the strong combination of new architecture and new technologies, GAC Honda e: NP brand is likely to catch up and achieve good results in the new energy market.

With the arrival of e:NP1 Polar 1, we also see the embodiment of GUANGC Honda's e:NP brand "Prime Pole", striving to create a more intelligent and personalized pure electric vehicle model while pursuing the ultimate driving pleasure.

Of course, e:NP1 polar 1 is just the beginning, GAC Honda is expected to launch at least one e:NP brand pure electric model every year from this year to 2025, to accelerate the electrification transformation of GAC Honda, while bringing consumers a greener way of travel, and accelerating the realization of the two strategic goals of "carbon neutrality" and "zero traffic accident deaths" in 2050.