The technological iteration and product innovation speed of the electrification era make people truly feel the ups and downs of the wave of travel ecological change. Once upon a time, a number of new car-making forces seized the opportunity to stand at the head of the tide, and the independent brand anchored "curve overtaking" to compete for the layout of new energy in full swing. After brewing, when the traditional automobile giants with deep skills began to enter, the new energy market pattern also began to change fundamentally. Today, Guangqi Honda's new electric brand e:NP is coming.
The arrival of the e:NP brand has divided the era of Guangqi Honda's car-making into two. This not only marks the full opening of GAC Honda's electrification business, but also a solid step for Honda to officially launch its electrification business in China. For the industry, the domestic new energy map is bound to accelerate the development process and pattern transformation of China's electric market.
Everything that the NP brand brings will be new. Not only will there be new products, new factories, new VI, new channels, new car life experience and all other user experience-centered innovations, even the Guangqi Honda brand will also be renewed - with the birth of the e:NP brand, Guangqi Honda will open the vertical integration of all fields of the system, to achieve a comprehensive leap in the four major areas of product research and development, production intelligence, sales channels and service models, to help the realization of the new mobile dream.
The time is right, e:NP is prepared
The development of new energy vehicles in the mainland has been some years, some new energy vehicle brands and products that started earlier or have a better development momentum have been deeply rooted in the hearts of the people, e: NP brand today to enter the game has lost the opportunity?
Not really. As the world's largest producer and marketer of new energy vehicles, the mainland has the world's most active and friendly policy environment and a more perfect new energy infrastructure construction, industrial ecology and talent reserves, coupled with a huge car buyer base, it is still a fertile ground for the development of new energy vehicles.
In terms of data, according to the statistics released by the China Automobile Association at the beginning of this year, the production and sales of new energy vehicles in the mainland in 2021 will be 3.545 million and 3.521 million units, an increase of 1.6 times year-on-year, becoming the biggest highlight of the development of the industry, and new energy vehicles have just shifted from policy-driven to market-driven new development stages.
Riding on the strong development momentum in 2021, the market share of new energy vehicles in the mainland is only 13.4%. Therefore, the development of new energy vehicles objectively has a huge space for penetration.
The "geographical advantage" of the NP brand is that Honda and Guangqi Honda are fully accelerating the pace of electrification. In 2021, Honda officially put forward the goal vision of "achieving carbon neutrality" and "zero fatalities" by 2050, and accelerated the upgrading of electrified and intelligent products.
Guangqi Honda adheres to the concept of "synchronizing with the world from the beginning", in the face of the new era of electrification, it is even more necessary to inherit the innovative spirit of 24 years of top products and services with practical actions, and broaden the boundaries of users' lives through new brands and product faces.
Because of this, Guangqi Honda has launched a new challenge for the future, integrating product value and experience value to the extreme, and a new electric brand e:NP came into being.
The so-called "people" is that the target group of electric vehicles is becoming the "most knowledgeable consumers". In the view of Guangqi Honda, with the continuous popularization of technology, the attributes of electric vehicles in the eyes of Chinese consumers have gradually become rational and mature, and the user's understanding of electric vehicles has become more and more comprehensive, and it has begun to return from the fresh energy of the past to the examination of the value of the car itself and the experience of car life.
Therefore, the e:NP brand will "e": energize (power), electric (electric energy); "N": New (new), Next (evolution); "P" :P rime (extreme) driving pleasure into one, and will change and invariance into one - the transformation is the form of power, the unchanged will be GUANGQI Honda's innate sportsmanship and unremitting pursuit of driving fun, for users to bring users beyond the expectation of product experience and full-cycle service, Showcasing the future of electrification in the eyes of Guangqi Honda.
The all-round system jumped, this time moving really
Unlike many new car-making forces, GUANGQI Honda has a deep market foundation and a huge industrial system that has been deeply rooted for 24 years and has 9 million fans, and any strategic decision is like a giant wheel turning the rudder, involving the whole body. However, Guangqi Honda, which inherits Honda's innovative genes, has not taken the road since its inception and has constantly broken the established rules of the industry.
In the face of the new proposition of the electrification era, Guangqi Honda shouted the "Boundless by You" declaration with the e:NP brand, transformed the existing strong systematic strength into a strong driving force in the electric era, broke the boundaries of the past business with great boldness, carried out innovative integration in the four major areas of product development, manufacturing, sales channels and service models, and accelerated the electrification system leap with new solutions for all-field change.
In the face of the favorable time and place of the Chinese market, in order to catch up in the era of electrification, it is first necessary to develop products that meet the market demand. To this end, GAC's R&D team has traveled all over China's roads to explore, and has given full play to the strong strength of two major technology incubation bases, Honda Technology (China) Co., Ltd. and GAC Honda Automotive Research and Development Co., Ltd., to carry out countless grinding and debugging.
At the same time, Guangqi Honda is also facing the transformation of electrification, and jointly building a strong and open localized circle of friends with leading technology companies. Through joint development with the leading battery industry and joint cooperation with domestic leading intelligent enterprises, in order to develop high-end pure electric products that adapt to more than 20,000 road scenarios.
Relying on its profound research and development strength, GUANGQI Honda has also vigorously innovated in production and manufacturing, breaking the boundary between global "quality manufacturing" and personalized "intelligent manufacturing". Guangqi Honda has established an exclusive new energy plant and will complete and put into operation in 2024. The new factory not only introduces a number of advanced intelligent equipment and systems, but also fully applies 5G network technology to achieve "intelligent" innovation at the production end.
In terms of channel construction, Guangqi Honda has once again broken the boundaries and brought new channel solutions to the automotive industry. Focusing on the four major scenarios of "seeing,selecting,buying," Guangqi Honda has created an online and offline dual-channel integration model for e:NP.
Next, users will not only be able to conveniently use the cloud showroom 3D car viewing, APP one-click ordering, etc., but also in the new offline electrified sales service stores, supermarket stores, feel the transparent and efficient one-stop car purchase experience.
In terms of service touch, Guangqi Honda also has channels and technical advantages that are beyond the reach of new power brands. Relying on the new electrified sales and service stores and more than 600 special stores across the country, users can experience the ultimate service experience of all scenarios through digital platforms such as the GUANGQI Honda APP and the on-board intelligent guidance interconnection system. At the same time, through online channels, we will realize the co-creation of interest and the landing of offline community operation, and realize the co-creation and growth of users and brands.
Strategic landing, Pole Pan 1 redefines electric driving fun
If the vertical strategic integration of the four major areas escorts the future development of e:NP, then the official debut of the first model e:NP1 Polar Pan 1 has landed the strategy of the e:NP brand.
e:NP1 Pole 1 can be described as a collection of "thousands of pets" in one, highlighting the determination and confidence of Guangqi Honda to create an electrified future. The new car integrates the multiple charms of intelligence and beauty, and integrates the new brand value "Prime Pole", and has done the ultimate in the details of all fields such as development, production and sales.
The moment the NP1 Polar Pan 1 was unveiled, it did not feel like the radical design of some new power brands, but guangqi Honda's interpretation of its own understanding of the aesthetics of the new era.
Also different from the calm, homely style of GAC Honda's fuel models, e:NP1 Polar Pan 1 not only shows GAC Honda's profound design skills, but also is unique, exuding the breakthrough product proposition of the e:NP brand in the era of electrification.
As a "bright sword" for the era of electrification, the e:NP1 Polar Pan 1 inherits Honda's highly specialized sports genes, equipped with advanced e:N Architecture F intelligent and efficient pure electric architecture - if you feel that this car is beginning to be completely different from Guangqi Honda fuel models, it is thanks to the new electric platform architecture.
The new architecture gives e: NP1 Polar Pan 1 3-in-1 high-power drive motor, high-capacity and high-density battery, high-rigidity exclusive electric vehicle frame and chassis platform, bringing an unprecedented dynamic experience.
The richness and maturity level of intelligent technology are related to the appeal of new models among mainstream consumers. In order to make e:NP1 Polar Pan 1 perfectly link the lives of young users and become their cross-dimensional "partners", GUANGQI Honda has equipped e:NP1 Polar Pan 1 with a more advanced cockpit ecology - e:N OS full-stack intelligent control ecosystem.
Based on this advanced cockpit ecology, e:NP1 Polar Pan 1 has evolved from passive intelligence to active intelligence. e:N OS combines Honda SENSING Safe Driver Assistance System, Honda CONNECT 3.0 exclusive version for electric vehicles, and an intelligent digital cockpit based on the over-the-top HMI system to create a safe and comfortable intelligent cockpit.
In addition, the e:NP1 Polar Pan 1 is also equipped with Honda's first-launched DMC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver with temperature.
Not only combining Honda's 70 years of car-making experience with its own 24 years of heritage, but also with the blessing of the brand's strength to carry out a transformation leap in the whole field, coupled with the arrival of a new product with great electric driving charm, the e:NP brand already has the confidence and strength to catch up. Since then, Guangqi Honda will also rely on the e:NP brand to make the dream of electrification land, so that high-quality pure electric life is within reach. (End)
(This article was published simultaneously to China Automotive Trend Network)