After a long period of struggle, Maz achieved what people call the brand that has finally "opened up".
On the evening of April 16, Changan Mazda held the "True Me FEELALIVE" brand night in Shanghai. For the first time, Mazda (China) announced its transformation strategy and vision in the era of electrification, as well as the establishment of a new cooperation model with Changan Automobile. At the same time, it released the action plan to build product 3.0, user experience 3.0, and digitalization 3.0 in the new development stage.
Toru Nakajima, Chairman of Mazda (China) Enterprise Management Co., Ltd.
Toru Nakajima, Executive Director of Mazda Motor Co., Ltd. and Chairman of Mazda (China) Enterprise Management Co., Ltd., said, "The establishment of Mazda (China) Enterprise Management Co., Ltd. will enable us to quickly formulate strategies and establish a system based on close communication and execution with Changan Automobile, laying a solid foundation for our future business growth. In the future, Mazda, Changan Automobile, and Changan Mazda will form a trinity to improve the quality of Mazda's products and services, so as to promote the tangible growth of business in the Chinese market."
Toward 2025, Mazda will build a new electrification product lineage through cooperation with Changan Automobile based on the global trend of new energy and intelligence leading the global trend in the Chinese automotive market.
At this year's Shanghai Auto Show, the MAZDA CX-50 "Xingye" HEV hybrid model will make its world premiere at the Changan Mazda booth. Based on the demand for electrified products from users in the Chinese market, Changan Mazda will launch two locally developed and produced new energy models by the end of 2024 and 2025, including pure electric mode and extended-range hybrid mode, in line with the goal and vision of the Mazda brand in the field of electrification.
Deng Zhitao, Executive Vice President of Changan Mazda Automobile Co., Ltd.
Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd., said that 2023 will be the first year that Changan Mazda will start the era of electrification, and it will also be the year for the whole system to strive to achieve the next 2 million units. Guided by "creating a high-value experience for users", Changan Mazda will focus on the stage of product 3.0, user experience 3.0 and digitalization 3.0, and define the development of "quality" with "creating a high-value experience for users" in the existing automobile market, and define the ingenuity of Mazda.
For the current industry situation that is not ideal in the eyes of many people, Deng Zhitao believes: "The current Chinese car market, I believe everyone feels, this may be the worst era, but it may also be the best era." It is said that it is the worst of times because the entire automotive industry is full of difficulties, intensified involvement, and table-style price wars are rising one after another; It is said that it is the best of times because it is an era when the old market structure has been broken, and new brand narratives and new consumer values are reshaping the development of our market. (Text/Shi Ding)