Fat came to dismantle the celebrity banner, the supermarket was empty, Sandezi issued an apology, and the major stars closed the comments

Text: Mars X Project

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There is an old Chinese saying that "the higher you fly, the worse you fall!" ”

This sentence is not too much to put on "Fat Dulai", I have never seen "touching porcelain" Fat Donglai has never seen such an arrogant rubbing traffic!

The most lively supermarket on May Day is not Fat Donglai, but this fake product "Fat Dulai", and the opening of May Day even invited a number of celebrities to help!

And the fat come to this impostor, whether it is from the name or the decoration of the store is similar to the fat east, the interesting thing is that the fat come also gave the explanation of his name.

"Fat" means abundance, abundance, and beauty, and "all" is taken from the chairman's surname, and the slogan "exchange genuine products for sincerity" has only changed one word!

I have to say that this blatant plagiarism is too arrogant, and what is even more arrogant is that on the morning of May 1, the well-known stars also recorded a blessing video for the opening of Fat Dulai.

Guli Nazha, Wang Dongcheng, as well as Zhang Dada, Zhao Liang, Ye Xuan and other celebrities, all came to send video congratulations, it seems that they are really short of money, otherwise they would not shoot videos at the risk of being scolded!

Previously, a person familiar with the matter broke the news that the quotation for these celebrities to record videos is 800,000 for first-line stars, and 50,000 for second-tier stars.

It seems that those celebrities who recorded blessing videos are obviously the star's brokerage team who didn't do a good job, just thinking that it would be easy to make money and record it, without considering the consequences at all.

At present, Fat Donglai has sent a lawyer's letter to this counterfeit Fat Dulai by mail, and according to the law, if it is finally determined that there is trademark infringement, then the celebrities who are jointly and severally promoted will also bear joint and several liability.

I'm afraid that the most undesirable consequences of those celebrities are the most unexpected, earning money for a promotional video, but unexpectedly losing the popularity and character accumulated over the years.

However, at present, there is no conclusion on whether there is infringement of the trademark of Fat Donglai, and the interesting thing is that Fat Donglai may have encountered a hard stubble this time.

Because Du Jianming, chairman of Fat Dulai, did not hide his behavior at all, and more importantly, Du Jianming had actually registered the trademark Fat Dulai as early as 2021.

In other words, from the trademark law, this trademark is not a counterfeit, because people have a legitimate legal basis, and it is simply impeccable at the legal level!

Therefore, Fat Donglai has encountered a "legal copycat" this time, and it may not be easy to sue Fat Capital for infringement through the Trademark Law.

After all, everyone has a trademark, and this trademark is still recognized by the state, and Fat Donglai may really have to suffer a dumb loss.

And the well-known intellectual property expert also explained the behavior of Fat Dulai, and the expert said that Fat Dulai's behavior is actually a typical legal copycat, and it plagiarized Fat Donglai to the greatest extent permitted by the law.

There are not a few such cases in China every year, but the success rate of genuine real rights protection is not even 30%, so the road to protecting Fat Donglai's rights is destined to be bumpy!

But what's interesting is that the attitude of the fat capital is still relatively tough, after all, people also have their own legitimate reasons to stand on the field, and it is the stars who are suffering this time!

The one who suffered the most was the "Three Virtues" Zhao Liang, who previously played the role of "Three Virtues" in some historical dramas and was deeply rooted in the hearts of the people.

Moreover, "Sandezi" Zhao Liang now has his own live broadcast business, selling free-range chickens on the Internet platform, and the sales volume is relatively good, after all, the reputation is here.

But since "Sandezi" released the opening blessing video to Fatdu, the live broadcast room of "Sandezi" was directly attacked by netizens!

Countless netizens rushed into the live broadcast room to scold "Sandezi" for earning any money, and even some netizens were even more ruthless, directly saying that he would change his name to "Lack of Dezi" in the future.

In response to the outrage of netizens, "Sandezi" Zhao Liang also quickly issued an apology statement to apologize to the majority of fans and netizens.

"Sandezi" Zhao Liang said that he came to shoot a video for Fat Du purely to help, and did not charge a penny, because of his own poor consideration.

However, it is worth praising that Zhao Liang, the "Three Virtues", also directly contacted the relevant staff to delete and remove the video he had shot before, and it was not allowed to be disseminated again.

It can be seen that "Sandezi" is still the honest "Sandezi", and he is not overly arrogant because he is a star.

Here is the "Three Virtues" Zhao Liang hurriedly deleted the video to apologize, but several celebrities over there chose not to respond for fear of being scolded and chose to close the comment area.

Of course, the practices of these stars were also condemned by netizens, and netizens said that these stars had lived for a lifetime, but in the end they lost their reputation.

And all the banners hanging on the opening day of the fat capital were also removed, as for the reason why it was demolished, I am afraid everyone knows it.

Therefore, some people say that even if Fat Dulai directly changes his name to Fat Donglai, he is blind, because plagiarism can't copy the essence, it's just the skin.

"In vain, in vain"

Everyone knows the reason why Fat Donglai really made it popular, that is, it is extremely service and staff care, and has extremely meticulous care for customers.

Every customer who comes to Fat Donglai to shop can feel the warmth from Fat Donglai, and more importantly, all the products of Fat Donglai can be bought with confidence, even if it is a little expensive, but it is safe to eat and use.

No matter how similar the name is, it cannot replace the real business wisdom and unique brand value, the success of Fat Donglai, behind is not only the power of a name, but a kind of corporate culture and business philosophy rooted in the hearts of the people.

Therefore, if "Fat Dulai" wants to go far, it still has to find a way to tap its own unique value, rather than relying on accidental fame and traffic.

It is also not to rely on the law to provide protection for itself, such an approach will only outweigh the losses, even if you win the law, but you can't win the hearts of the people!

References:

"Fat is coming" touching porcelain "Fat Donglai": a high-IQ copycat game

17 Road Forum 2025-05-05

Fat Dulai opened the store, and the store staff said that they were not clear about the infringement dispute with Fat Donglai, and the lawyer interpreted

Jimu News 2025-05-04

One word difference, is Fat Dulai infringing on Fat Donglai?

Poster News 2025-05-04

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