At present, more and more auto luxury brands are making efforts in the pure electric market, as the inventor of the car, Mercedes-Benz is of course at the forefront of the industry. In July last year, Mercedes-Benz announced that it will accelerate the transition from "electric first" to "fully electric", leading the future of pure electric luxury travel.
Mercedes-Benz said the same: Mercedes-Benz EQC pure electric SUV, EQA pure electric SUV, EQB pure electric SUV, the new EQS have landed in the Chinese market, the new EQS pure electric SUV has been successfully launched in the world, and the new EQE will be listed soon this year. Mercedes-EQ has created a professional and huge electrification lineup, which perfectly interprets to consumers the pioneering appearance of luxury electric vehicles in the new era.
The year of the creation of "EQ" is full of confidence in the transformation of electrification
Last year was the year of "Mercedes-EQ", Mercedes-Benz accelerated the electrification transformation, launched a series of high-quality plug-in hybrid models and pure electric models, enriching the choice of luxury electric vehicles in different market segments.
"From 2025, all new models released by Mercedes-Benz will be based on pure electric platforms; by 2030, in the market where conditions permit, Mercedes-Benz will be fully prepared for full electrification." Mercedes-Benz is confident in its transformation strategy, while also demonstrating a strong belief in the new era of providing customers with the luxury cars and services they want.
From the timeline point of view, there are still 8 years away from 2030, but according to the development trend of the domestic electrification market, the "market permitted by conditions" mentioned by Mercedes-Benz does not seem to be far away. Confidence with strength, Mercedes-Benz to complete a comprehensive electrification transformation is imperative.
As a leading brand in the field of fuel, the problems encountered by Mercedes-Benz in the road of transformation are almost in front of all traditional car companies. A series of problems such as design innovation and technological breakthroughs have followed, but the inventor is the inventor after all, and mercedes-Benz has taken the lead in adopting an independent electrification platform when other luxury brands are still launching oil-to-electricity products.
Mercedes-Benz is like a leader standing at the tip of the pyramid, through thousands of storms, rich experience and professional strength, enough to cope with everything that happens in the future.
The EQ family continues to expand The electric lineup is extraordinary
Starting from the EQC pure electric SUV, the layout rhythm of the Mercedes-Benz EQ family has never stopped, and the same professional but different positioning of electrification strength products has been launched continuously.
At last year's Guangzhou Auto Show, Mercedes-Benz brought the representative models of the "comprehensive electric" strategy landing, EQA pure electric SUV and EQB pure electric SUV, EQA pure electric SUV led the electric travel trend with the "pioneer luxury" aesthetic, meeting the new era pursuit of urban pioneers, and the EQB pure electric SUV met the needs of the diversified travel scenarios of the Chaoku family with the "5+2" 7-seat space and flexible layout.
In terms of interior, both are equipped with dual 10.25-inch transverse high-definition touch screens, supporting CarPlay and CarLife smartphone interconnection services. Built-in MBUX intelligent human-computer interaction system, support EQ optimized navigation, climate pre-control function and other EQ exclusive functions and AutoNavi custom navigation.
In terms of driving assistance functions, EQA pure electric SUV and EQB pure electric SUV are equipped with a more comprehensive intelligent driver assistance system of the same level, and are equipped with active lane keeping assistance system and active brake assist system as standard to further improve driving safety.
Both are equipped with lithium batteries with a maximum capacity of 73.5 kWh and a net capacity of 70.5 kWh, with a cruising range of 537 km and 512 km under CLTC conditions, respectively, and the power can be charged from 10% to 80% in 45 minutes.
At the same time, both models are equipped with high-safety electric vehicle body structure and high-strength battery compartment, and have undergone rigorous laboratory and road tests, coupled with the dynamic driving experience in line with the Mercedes-Benz texture, with the quality of The three-pronged star emblem of Mercedes-Benz, which will elevate the new generation of urban electric travel to a new realm.
At the end of last year, Mercedes-Benz launched the industry's first large-scale pure electric luxury car, Mercedes-EQ's first product based on the EVA pure electric platform forward research and development of the new EQS, and mercedes-EQ's first large-scale pure electric luxury car model. The new EQS has a body length of 5227mm, a wheelbase of up to 3210mm and a rear legroom of nearly 1m, all of which are at the leading level of pure electric models.
In addition, the new EQS is equipped with MBUX super-screen models, which are fused with three high-definition displays by a 1.41-meter curved glass screen, which runs like an ocean wave between the two sides of the doors, and its overall size is at the industry-leading level.
To enhance the user experience, the new EQS features the Burmester Berlin Sound Surround Sound system with 15 speakers and a total output of 710 watts. Interactive personalized analog sound waves are also supported, and two kinds of personalized analog sound waves are provided in advance: "Silver Sound Wave" and "Smart Flow". The sound can be dynamically adjusted according to the acceleration pedal opening, speed, recovery force, driving mode, etc. Not only that, but the new EQS is the first model in the Mercedes-Benz product lineup to activate many functions through the OTA remote online upgrade, including future upgrade rear wheel active steering, personalized simulated sound wave and so on.
In terms of intelligent driver assistance systems, the new EQS has up to 350 sensors according to different configurations, including 1 lidar (to be equipped in the future), 1 long-range millimeter wave radar, 4 angle radar, 12 parking ultrasonic sensors, 1 front-facing binocular stereo multi-function camera, 4 360° parking cameras, etc. The entire range comes standard with Enhanced Driver Assistance Components, which includes Intelligent Pilot Limiting, Active Lane Keeping Assist and Preventive Safety.
Thanks to the forward-developed all-electric platform, the new EQS is equipped with a power battery of up to 111.8 kWh, enabling a long cruising range of up to 849 km in CLTC conditions, with electricity consumption as low as 14.2 kWh per 100 km, a maximum power rating of 380 kW, and an acceleration time of 0-100 km/h in 4.4 seconds.
What is even more shocking is that on April 19 this year, the new EQS pure electric SUV under the Mercedes-EQ brand ushered in the debut, as the third model and the first SUV model of the Mercedes-EQ brand based on the forward development of the EVA pure electric platform after the new EQS and the new EQE, the new EQS pure electric SUV will be the perfect combination of luxury, comfort and versatility, redefining the large luxury pure electric SUV segment. In addition, the new EQS pure electric SUV is produced in a 100% carbon neutral manner, marking an important step towards zero emissions for Mercedes-Benz.
Continuous breakthrough in electrification technology to help the EQ family to go all out
The comprehensive electric strategy allows Mercedes-Benz to not need to make any trade-offs for the models produced on the pure electric platform, which can maximize the advantages of the dedicated pure electric platform.
Take the first product based on the EVA pure electric platform forward research and development of the new EQS as an example, it is the first model in the Mercedes-Benz product sequence that can be remotely upgraded online through OTA and activate many functions, it adopts Mercedes-Benz self-developed battery management system, battery management software can be remotely upgraded by OTA, and kept updated throughout the life cycle of the vehicle; the thermal management system preheats/precools the battery based on navigation and charging information, maintains the optimal working temperature, and uses the electric drive system to work residual heat to heat the cockpit. Achieve efficient use of energy.
In addition, the breakthrough of technology is also reflected in the Mercedes-Benz VISION EQXX concept car, relying on the electric vehicle brake energy recovery function, innovative electric drivetrain and efficient energy management system, vision EQXX concept car with a single charge can last more than 1000 km of ultra-high energy efficiency, It has created the lowest energy consumption in the history of Mercedes-Benz, which consumes only 8.7 kWh of electricity per 100 kilometers, achieving a new benchmark for electric vehicle energy efficiency and fully demonstrating Mercedes-Benz's technological innovation and breakthroughs to the audience.
Christoph Stazinski, vice president of architecture and electric drive development of Mercedes-Benz large-scale pure electric models, said that in the future, the new MMA platform will be designed for electric vehicles, while still taking into account fuel vehicles; the pure electric platform EVA will continue to evolve MB.EA and AMG in 2025. EA、VAN. EA's three platforms are completely independent of the pure electric platform of fuel vehicles.
Mercedes-Benz can develop multiple platforms at the same time, showing its own strong technology research and development capabilities, and in terms of further improvement of software capabilities, Mercedes-Benz is also in the forefront of the industry.
Mercedes-Benz has been awarded the world's first international certification for conditional autonomous driving (L3) systems in Germany, which will also be installed in future S-Class sedans and the new EQS. It is planned to be put into use on German highways at an early stage, and the system will also be gradually rolled out in a targeted manner when other markets develop relevant legal frameworks for conditional autonomous driving. In the Chinese market, Mercedes-Benz will continue to strengthen the intelligence and digitalization of product technology and service experience.
At the same time, Mercedes-Benz will also launch the operating system MB.OS in the future, which has the advantages of high performance, long battery life and high energy efficiency, and can continuously understand and recognize users through artificial intelligence, and adjust according to their habits and preferences to provide personalized services.
Conclusion: From the "Year of Mercedes-EQ" to the present, Mercedes-Benz's electrification development is advancing at a speed that is visible to the naked eye: the EQA pure electric SUV with the electric trend of the pioneer family, the EQB pure electric SUV that is fashionable and flexible and comfortable in 7-seat space, the new EQS that coexists with luxury and technology, and the new new EQS pure electric SUV that can be cross-country electric vehicles. The Mercedes-Benz EQ family matrix continues to grow, providing consumers with a wealth of choices for the new era. Profound car manufacturing heritage and leading technological innovation, is Mercedes-Benz more than a hundred years of historical accumulation and luxury quality, we believe that Mercedes-Benz in the era of fuel vehicles to create brilliant, in the era of electrification will continue to bloom!