laitimes

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

The development momentum of new energy vehicles is becoming more and more fierce, as a new energy leader BYD is leading the way, the first SUV model of the e platform 3.0 yuan PLUS is also a hot seller on the market, what is its "sales code"?

Author: Old Horse

Images: Official, Old Horse, Internet

We should note that the appearance rate of new energy vehicles is getting higher and higher, and I believe that when many people buy cars, especially additional users, they will also put new energy vehicles and fuel vehicles in the same position, rather than the previous two dimensions. Perhaps you yourself did not expect that in a few years, the consumer mentality will change so much.

Then this change is naturally reflected in the sales volume, but there are not many models that can be listed on the market, and BYD Yuan PLUS is one of the best. Just launched in February this year, sales in March and April can continuously exceed 10,000, reaching 10,025 and 10,100 vehicles respectively, with quite eye-catching results. As an A-class pure electric SUV, this performance is not vain even in the face of the same price point fuel SUV.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

Instead of points, in fact, the general trend of the entire market is the same, pure trams, hybrid vehicles are no longer stuck in the narrow new energy track, the soaring penetration rate is enough to prove. In 2020, the penetration rate of domestic new energy vehicles was only 5.8%, and in March this year, it has reached 28.2%. It can be said that these "back waves" have greatly pushed the "front waves" to the beach in just a few years. Taking metaPLUS as an example, with the increase in penetration rate, we have reason to believe that it is likely to threaten the 150,000-200,000 yuan joint venture fuel vehicle market.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

Precise positioning, as well as global quality endorsement

So what exactly is the "sales password" of meta PLUS? BYD's brand appeal is on the one hand, in the end, it is still a strong product, as for product strength, it also scores several aspects to talk about.

In fact, building cars is also the same as the battlefield, pay attention to strategy and tactics, platooning is very important, and strong hands, grabbing territory from their hands is not impossible, but it is not a wise move, the smarter way is to adopt roundabout tactics, avoid the enemy's sharp edge, and seize the opportunity in the weak places of the opponent.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

Meta PLUS is like this, the positioning of compact pure electric SUV, the price range is 137,800-165,800 yuan, through these two conditions of search, you will find that there are almost no direct competitors that can pose a threat to it. That is to say, now you want to spend about 150,000 yuan to buy a reliable compact pure electric SUV, and the yuan PLUS is the best choice.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

The word reliable is not my mouth, because it has a global quality endorsement. Many people may not know that the yuan PLUS is a global model, which will be sold simultaneously in the Asia-Pacific, Americas and Europe, and has been listed in Macao, Singapore, Australia and other regions, and will be listed in Europe and the Americas this year.

e platform 3.0 improves efficiency, blade battery safety and security

Because of this, BYD also has more stringent standards for its own products, and the hard power of the meta PLUS is definitely worthy of the benchmark of the same level, first of all, it is from a good background. Now is not the popular "spelling platform", in this piece of meta PLUS can not be instigated. Last year, BYD released the pure electric exclusive e-platform 3.0 that took 5 years to build with huge investment, and the yuan PLUS was the first SUV born on this new platform.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

Of course, for consumers, this information is not important, they are more concerned about what tangible benefits the new platform and new technology can bring to daily use of cars. And more solid endurance, as well as vehicle safety, should be the most important for everyone. In these two aspects, there are e-platform 3.0 and BYD Kanjia's blade battery as a guarantee.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

If you want to make the endurance of electric vehicles more solid, improving efficiency is undoubtedly a "panacea". One is to improve the traditional efficiency of the electric drive system, the other is to improve the thermal efficiency of the vehicle, and the practice of e platform 3.0 is a two-pronged approach. On the one hand, by integrating eight core components of the electric drive such as the drive motor, reducer, and vehicle controller, an eight-in-one electric powertrain is formed to reduce weight and volume, and improve efficiency.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

On the other hand, the yuan PLUS is also equipped with a wide temperature range efficient heat pump system to improve thermal efficiency, which also makes the yuan PLUS the only new energy vehicle equipped with a heat pump within 200,000 yuan. From the data point of view, the heat pump system can increase the low temperature endurance of the vehicle by 20%, which is a good solution to the problem of poor low temperature endurance of electric vehicles. In the north, if you drive a pure tram in winter, you don't have to be reluctant to drive a warm wind.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

In terms of safety, BYD's blade battery has long had a good reputation inside and outside the industry, the original acupuncture test made the blade battery "a stab famous", sometimes talk about more reason, it is not as good as a set of facts, the facts have proved that the blade battery has a super high security, so that everyone will be assured of using it.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

In fact, in addition to safety, blade batteries also have excellent performance in terms of performance and longevity. It can be recharged and discharged more than 3,000 times, supports driving range of more than 1.2 million kilometers, and does not have to worry about performance attenuation.

High value is cute, intelligent configuration is rich enough

As a recognized "science and engineering man", perhaps BYD's breakthrough in technology is still expected by everyone, and what surprises us is that BYD's new design, a "science and engineering man" who pays more attention to dressing himself, the charm is more prosperous.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

The new Dragon Face 3.0 design language makes meta PLUS have a very high value, and I believe that this change will make many people turn to powder. Wing feather dragon crystal LED headlights, dynamic side, 0.29 low wind resistance, flying feather glimpse through LED taillights... Every detail is meticulously crafted, and the combination is just right.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

The interior of the car is even more eye-catching, and the gym-themed interior is full of trendy and avant-garde feeling. Muscle streamline center console, dumbbell air conditioner air outlet, grip type door handle, treadmill type central armrest, thrust type electronic barrier bar, string type door panel decoration, integrated sports seat, sitting in the car, as if in the gym, let people can not resist the urge to "pick up iron", which is not to cater to the national fitness project.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

Among the many design highlights, the rotatable large-size central control screen is still the focus, its built-in DiLink 4.0 intelligent network system, voice interaction, online navigation, online audio and video entertainment, massive applications, OTA upgrades, remote control cars and other mainstream functions are complete, and even in the car K song, plus multi-color rhythmic atmosphere lights, the atmosphere rendering is in place, will make the song and laughter often accompanied, life will be more flavorful. At the same time, diPilot intelligent driver assistance system escorts our travels at any time.

Focus on | the listing is a hit, what is the "sales code" of the yuan PLUS?

Three driver views:

High value, new technology, yuan PLUS with strength to gain the favor of consumers, listed in February, March, April sales of continuously exceeded 10,000 is the best proof, such achievements, can be called the same level of "xueba".

From the meta PLUS, we can clearly feel BYD's determination to "go to the new". To become the world's first ALL IN new energy car company, a strong product like Yuan PLUS should be BYD's biggest confidence. And this is just the beginning, the future BYD, more and more people look forward to.

-END-

At present, it has settled on the platform

Today's headlines | A little information | Sina Highlights | Chejia number

Waterdrop Cars | Car headlines | Online car market | Sohu

Bilibili | Rider headlines | Pacific Connoisseur | Easy car

Penguin Media Platform | iQiyi | Phoenix | Chexun Network

NetEase | Group car | Wheels | Sogou | Fun headlines | TikTok

Understand the chedi | Hundred house number | Love coffee number | There is a car number

Read on