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The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

The development speed of new energy models is rapidly increasing at a speed visible to the naked eye, and BBA, as the "king" of the traditional fuel era, is also accelerating its transformation. Prior to this, they had successively launched three pure electric products such as Audi e-tron, Mercedes-Benz EQC, BMW iX3, etc., but from the perspective of flat sales, it seems that they have not been recognized by consumers. However, in the recent German top three Mercedes-Benz, BMW, Audi have unveiled their own brand flagship new energy products, including Mercedes-Benz EQS SUV, BMW i7 and Audi urbansphere concept car, in order to regain the initiative of the new era of automobiles, then, these three million-dollar electric vehicles, why do you think they can impress its consumers? Let's take a look at these three models together.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

Mercedes-Benz EQS SUV

On April 19, mercedes-benz EQS SUV, the first large-scale SUV model of the Mercedes-EQ brand, ushered in the world premiere, with a new car of more than 5 meters long and a wheelbase of more than 3 meters, positioned in a luxury large SUV, with five and seven seat layouts to choose from. It is also the third model based on the Mercedes-Benz exclusive electric vehicle architecture, the previous two being the EQS sedan and the EQE.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

In appearance, the Mercedes-Benz EQS SUV is consistent with the design style of the EQ family, and the biggest highlight is undoubtedly the 1.41-meter-long MBUX super screen in the car, which almost covers the entire width of the carriage, which can be described as full of technology, and instantly highlights the luxurious texture and style.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?
The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

In terms of power, the Mercedes-Benz EQS SUV is available in two versions, single and dual motors, of which the dual-motor models are equipped with permanent magnet synchronous motors at the front and rear, with a maximum output of up to 400 kW and a peak torque of 858 Nm. In terms of endurance, the new car is equipped with a ternary battery with a capacity of 107.8 kWh, and the WLTP operating range can reach 660 kilometers.

BMW i7

On April 20, BMW released a new generation of 7 series including the 7 series of pure electric version of the i7, which means that BMW will assume the flagship responsibility in the sedan field after BMW has an iX electric flagship model in the SUV model. It is also the first luxury car in the luxury market to offer an internal combustion engine, plug-in hybrid and pure electric drive.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?
The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

In terms of appearance, the BMW i7 still continues the dual kidney grille design, but it can be clearly seen that the grille size has been further increased. In addition, for the first time in the new car, a split headlight and a ring flare grille design were used, which may represent BMW's future design concept. The body size was further increased to 5391/1950/1548mm and the wheelbase was 3215mm.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

Inside the car, the most eye-catching thing is that the rear row is equipped with a 31-inch suspension giant screen, with an ultra-wide ratio of 32:9 and a resolution of up to 8K. In the future, BMW suspension giant screens can provide massive streaming entertainment content. It adopts an integrated suspended curved screen and a panoramic star orbit canopy, and a surround interactive light strip that integrates ambient lights, dynamic aesthetic art and functional buttons, bringing unparalleled visual and tactile feelings.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?
The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

In terms of power, bmw i7 is equipped with the fifth generation eDrive electric drive system, equipped with dual motors for drive, the maximum output power can reach 400 kilowatts, the acceleration of 100 kilometers takes only 4.7 seconds, and the cruising range of more than 600 kilometers.

Audi urbane concept car

On April 19, the Audi urbansphere concept car was officially launched, the new car is not only the crystallization of the joint research and development of the design teams in China and Germany, but also invited target customers and KOLs to participate in the research and development in the early stage of design, and the release of the concept car also shows the new direction of the development of the Audi brand.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

The exterior shape of the Audi urbansphere concept car is very avant-garde personality, the front face adopts an oversized grille design, and the interior is filled with a "dense" LED light source, which is very futuristic and sci-fi. In addition to supporting gradient lighting, it also brings a stronger visual impact.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?
The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

As can be seen from the side, the Audi urbansphere concept car adopts a two-way door design, and the space inside the car is also very spacious, mainly due to its super 5.5 meters long and 3.4 meters wheelbase. It is worth mentioning that its rim size can reach 24 inches. The gradient tail light group echoes the front face, and if you want to say "play with lights", the name of Audi's "light factory" is not in vain.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?
The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

Inside, the Audi urbansphere concept car features a beige and gray contrast design that gives a very relaxed mindset. It is worth noting that the Audi urbansphere concept car does not use the traditional large-size screen, but adopts the form of projection. The shape of the seat is also very unique, I heard that this seat also has a rotation function, and there is a large display above the rear row.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?
The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?
The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

In terms of power, the Audi urbansphere concept car adopts the front and rear dual motor layout, the maximum power is 295 kilowatts, the peak torque is 690 Nm, and the endurance, thanks to the blessing of 800V charging technology, it takes only 25 minutes to charge the battery from 5% to 80% of the power, and the WLTP range can reach 750 kilometers.

The pure electric luxury battle between the BBA has begun, which of the three flagship models can impress consumers more?

In terms of these three new cars, Mercedes-Benz EQS SUV is positioned in the pure electric luxury large SUV market, BMW i7 is positioned in the pure electric luxury car market, Audi urbansphere concept car is also positioned in the executive-level luxury SUV market, all three models have their own flagship attributes, which shows that a new round of pure electric luxury dispute between the German three will be opened by these new cars. So who do you prefer for all three models? Welcome to leave a message to share.

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