Sales continue to decline, and due to safety hazard recalls, BMW iX3 is even worse?
As a pure electric SUV model under BMW, the BMW iX3 has achieved high attention and certain sales results after its launch in the Chinese auto market. In particular, after entering 2023, the sales performance of BMW iX3 in the Chinese car market is even more remarkable.
BMW iX3
Industry comprehensive sales data shows that from January to April 2023, the monthly sales of BMW iX3 showed a trend of rising. In April 2023, BMW iX3 sold 4,202 units in a single month.
It should be said that the sales trend and sales scale of BMW iX3 have relatively outstanding performance. However, the latest sales data shows that in July 2023, the monthly sales of BMW iX3 showed a downward trend.
According to industry comprehensive sales data, in July 2023, BMW iX3 sold 2,861 units in a single month. Compared to the previous month, its sales fell by 25.39%.
BMW iX3
In fact, from May 2023, the monthly sales of BMW iX3 began to decline month-on-month. As of July this year, BMW iX3 sales have fallen for three consecutive months.
According to industry comprehensive sales data, in June 2023, BMW iX3 sold 3,835 units a month. Compared to the previous month, its sales fell by 6.78%.
In May 2023, BMW iX3 sold 4,114 units a month. Compared to April 2023, sales of the BMW iX3 fell by 2.09%.
BMW iX3
To add insult to injury, when sales continued to decline, BMW iX3 issued a recall announcement in the Chinese car market because of potential safety hazards in some models.
On August 11, 2023, according to the official website of the State Administration for Market Regulation, BMW Brilliance decided to recall some domestically produced iX3 electric vehicles with production dates from August 29, 2022 to November 23, 2022 in the Chinese auto market.
As for the reason for the recall, it is because the supplier has a process, resulting in the damage of the combined charging unit of the model involved and abnormal work.
BMW iX3
In this case, charging may be interrupted, resulting in the vehicle not being able to start or the high-voltage system shutting down during driving, causing a safety hazard for the user.
In view of this, BMW Brilliance decided to recall the relevant models and replace the combined charging unit for the vehicles covered by the recall free of charge, thereby eliminating potential safety hazards for users.
Sales fell month-on-month for three consecutive months, and BMW iX3 was recalled in the domestic car market because of potential safety hazards, which can be said to be "house leakage coincides with overnight rain".
BMW iX3
So, the question is, will the BMW iX3 recall adversely affect the sales of this model? Personally, I believe that there will be no hidden dangers in this regard.
On the one hand, the model data of the BMW iX3 recall is extremely low, only 7 units. Compared with the sales scale of BMW iX3 in the domestic car market, this number is almost negligible.
Therefore, if you look at the probability of hidden dangers, this probability is still relatively low. For the BMW iX3, it is naturally difficult to make much impact.
BMW iX3
On the other hand, recall, as a common solution to the problem, has been widely accepted by the Chinese people. Proactive recall of its models with hidden dangers is more conducive to enhancing the brand image.
In contrast, some car companies adopt methods such as evasion, appropriateness, and denial of the existence of problems for their models with hidden dangers. Compared with these car companies, the car companies that carry out voluntary recalls are more trustworthy.
Therefore, BMW Brilliance's recall of the BMW iX3 will only make it easier to win the trust of the Chinese people, and will not adversely affect its sales.
BMW iX3
Here, we also hope that some domestic "not in business" car companies or brands, instead of denigrating peers, ignoring users, trying to cover up hidden dangers of models, and intimidating public opinion supervision, it is better to face up to the problem, so as to create a better reputation and image, and obtain better development prospects.
Finally, some of the model sales data involved in this article comes from the industry's comprehensive sales data released by third-party platforms. The data description of the third-party platform shows that it is displayed in strict accordance with the sales volume and platform correspondence announced by the automobile dealers association and manufacturers, and is for reference only.
This article states:
1. This article is an original article of Cheyu World Operation Department, the 10600th issue, reviewed by Ling Qing/Liu Shuai, and released from Guangdong. Some of the pictures come from the Internet, and the data and related materials marked with the source are quoted. Cheyu World original copyright, please indicate the source and author of reprinting. Love cars, come to Cheyu World, your exclusive choice.
2. The source of the information in this article is indicated in the text, for reference only, please refer to the official information for details. One of the reasons why we quote is to convey information; The second is to hope that car companies can face problems calmly and effectively solve problems, so as to obtain a better development environment in the domestic car market.