Tesla suddenly announced: price increase!

Securities Times E Company

2024-04-27 08:29Published on the official account of "Company E" under Guangdong Securities Times

Tesla has suddenly raised its price!

Tesla suddenly announced: price increase!

According to Tesla's official website in the United States, the price of the high-performance version of the Model 3 will be raised from $52,990 to $53,990.

Not long after it was listed

On April 23, local time, Tesla's official website in the United States showed that the company launched a new high-performance version of its compact sedan Model 3 in the United States, priced at $52,990. Musk claimed that the Model 3 was faster than the Porsche 911.

On April 24, Tesla's official website in China launched the new Model 3 high-performance all-wheel drive version, with a price starting at 335,900 yuan, and deliveries are expected to start in the third quarter.

The new Model 3 Performance All-Wheel Drive Edition has a range of 623 km (CLTC estimate), acceleration to 100 km/h in 3.1 seconds, a top speed of 261 km/h, an exclusive performance exterior design, a high-performance powertrain, sports seats, continuously variable damping dampers, 19-inch warp wheels, and Track Mode V3.

Previously, the price of the whole series was reduced

On April 21, Tesla's official website in China showed that the price of the Model Y was reduced to 249,900 yuan, the price of the Model Y long-range version was reduced to 290,900 yuan, and the price of the Model Y high-performance version was reduced to 354,900 yuan. The price of the Model S has been reduced to 684,900 yuan, and the price of the Model S PLAID version has been reduced to 814,900 yuan. The price of the Model X was reduced to 724,900 yuan, and the price of the Model X PLAID version was reduced to 824,900 yuan. A few days ago, the price of the Model Y, S, and X in the United States was reduced by $2,000.

According to Tesla's official website in the United States, the price of Tesla's Model Y has been reduced to $42,990, the price of the Model Y long-range version has been reduced to $47,990, and the price of the Model Y high-performance version has been reduced to $51,490. The Tesla Model S dropped to $72,990 and the Model S PLAID dropped to $87,990. The Tesla Model X price dropped to $77,990 and the Model X PLAID price dropped to $92,990.

On April 24, Tesla said it would cut the prices of its Model 3 and Model Y by 300,000 yen in the Japanese market.

In addition, on April 21, Tesla announced that it would reduce the price of its Full Self-Driving (FSD) package in the U.S. and Canada. Among them, the price of the FSD package in the US market has been reduced from $12,000 to $8,000. In the Canadian market, the price of the package was reduced from $16,000 to $11,000.

Just investigated

The National Highway Traffic Safety Administration (NHTSA) announced on Friday (April 26) that it has launched a crackdown on Tesla (TSLA. US) has launched a new investigation into whether a recall of an upgrade to the Autopilot system of its vehicles meets safety standards.

The reason for this new investigation is that there was a collision after the vehicle was recalled with a software update, and there are concerns about the preliminary test results of the software feature upgrade of the recalled vehicle.

The agency noted that they had just concluded a nearly three-year investigation into Tesla's Autopilot system, which revealed a "critical security vulnerability." This vulnerability is that the system's driver engagement is low enough to support the system's autonomous operation ability, which may increase driving safety risks.

NHTSA also referred to Tesla's statement, which stated that "some solutions require drivers to actively opt-in and allow drivers to withdraw their participation at any time."

The agency said that while Tesla has released software updates designed to improve safety, those updates "are not included in the recall process and do not explicitly address defects that could pose an unreasonable safety risk through other means."

Tesla announced in December that it would implement the largest recall in its history, involving 2.03 million vehicles in the United States, including nearly all Tesla vehicles on U.S. roads, in an effort to more effectively ensure that drivers can stay focused while using advanced automated driving assistance systems.

The recall program covers Model Y, X, S, 3 and Cybertruck models with autonomous driving systems manufactured in the U.S. between 2012 and 2024.

Tesla also mentioned in December that Autopilot's software control system "may not be sufficient to stop driver abuse, which could increase the risk of crashes."

NHTSA revealed that in the Autopilot safety investigation, which was first launched in August 2021, it found at least 13 accidents involving Tesla vehicles, resulting in the death of one or more people, and multiple accidents resulting in serious injuries.

Performance is under pressure

On April 23, local time, Tesla announced its financial report for the first quarter of fiscal year 2024, achieving revenue of $21.301 billion, down 9% year-on-year, and net profit attributable to Tesla's ordinary shareholders of $1.129 billion, down 55% year-on-year.

Tesla CEO Elon Musk revealed on the earnings call that Tesla will continue to update its vehicle lineup and accelerate the launch of new models, and some production plans originally scheduled for the second half of 2025 may be brought forward to early 2025 or even late 2024, including cheaper models. The new model will utilize the next-generation platform and current platform technology, and will be able to use the production line of the current model. He also said that the delivery of electric vehicles in 2024 will be higher than last year, and the growth rate of the energy storage business will be higher than that of the electric vehicle business.

Earlier, Tesla CEO Elon Musk tweeted that he was not optimistic about the economic situation, Tesla needed to lay off about 10% of its workforce, and would suspend global hiring.

Based on Tesla's current global workforce of 145,000, the total number of layoffs is 14,500, which is expected to be Tesla's largest layoff since 2017.

It is reported that the scope of Tesla's layoffs is not limited to North America, but also in Europe and Asia. Among them, in the Chinese market, the scope of layoffs involves multiple departments, and some departments have already completed layoffs.

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