BMW i3, iX3 models 6% off more fire sale! The dealer lost 3 billion, netizens: or Tesla fragrant

Zhidian Mobility learned from BMW dealers that the BMW Group recently issued subsidies of 5 billion yuan to all domestic dealers, mainly to cope with the decline of the entire car market this year (even the always strong luxury car market has been greatly affected, retail sales of 240,000 units in April, down 13% month-on-month), dealer profits have been sharply reduced, and some dealers have begun to lose money (losses mainly come from i3 and iX3, these two models lost nearly 3 billion yuan).

For consumers, buying BMW i3 and iX3 is very cost-effective, the official guidance price of 353,900 yuan of i3 35L, the naked car price can talk about 240,000 yuan, equivalent to 6.7 discount sales; the official guidance price of 405,000 yuan of iX3 leading model, naked car price is only about 280,000 yuan, equivalent to 6.9 discount. As the release of the facelifted model approaches, the next offer of the current i3 and iX3 may be even greater.

i3

iX3

The large discount of i3 and iX3 in the terminal market has also made many Tesla, NIO, and ideal potential customers finally choose BMW. According to the number of new car insurance purchases, from January to April this year, a total of 13,037 BMW i3 units were sold; Cumulative sales of the iX3 reached 13,400 units, up 98.3% y/y.