Technology luxury new category: The price of the new M7 starts at 249,800, and the pressure is not only the ideal L7
Last year, the two phenomenal new energy products of Qianjie M7 and Ideal L7 joined hands to open up a new category of technological luxury. Although the two models are competitors, they also cherish each other. Their product goals are the same, and they all take classic luxury brand products from the throne as their own responsibility, which has played a certain role in boosting Chinese manufacturing. In the Chengdu Auto Show that just ended this year, the M7 took the lead in ushering in a new upgrade, and the new M7 focuses on the attributes of a comfortable five-seat family car. Faced with the involution environment, it chose to upgrade the product, but the price dropped to 249,800 yuan. With the birth of the new M7, the pressure not only gave the ideal L7. On the side of luxury brands that are opposed to the field of technological luxury, even the veteran BMW X5 may feel the pressure of doubling at all times.
So, what kind of improvement will the arrival of the new M7 bring in terms of product strength, and how will it surpass compared with the core competitor ideal L7 and the old powerhouse BMW X5? Let's take a look together.
Shape comparison: design language has its own merits Large space makes more sense than large size
The three models show completely different design trends in terms of appearance, the most classic of which is the BMW X5. Huge kidney grilles, angel eye headlights and Hofmeister corners... All are the classic design language of the BMW X5 inherited, with a strong sense of sport and unique recognition.
Relatively speaking, the most unique is the ideal L7, which exudes a strong futuristic atmosphere in terms of appearance, as a typical representative of the new forces of car manufacturing. LED light strips across the front emphasize the center of vision, while a slightly hidden mechanical grille in the lower part keeps the front of the car in harmony. Personality, fashion and sportiness, this should be the most pleasing styling design for young users.
The new M7, which continues the family design language, does not always show unique sports elements like the BMW X5, nor does it try to please young users like the ideal L7. Its first impression is atmospheric and attractive, and as a range extender car, it does not deliberately hide the grille of the range extender system, but uses it to highlight its unique identity. In the cookie-cutter shape design of the new energy era, it is undoubtedly a clear stream. It seems to have better adaptability to the scene, so it must restrain individuality and sporty texture, and bring a robust, heavy visual performance.
The three products participating in the comparison are all from the medium and large SUV camp, and the lengthened BMW X5 is fully ahead in terms of three dimensions, but the powerful new M7 has surpassed it in terms of interior space.
The new M7 is undoubtedly a space magician, its body length is the smallest, but the depth space inside the car is the best of the three cars, 12mm more than the ideal L7, and even a full punch more than the largest BMW X5. In addition to the advantage in the "room rate", the new M7 is also a relatively reasonable division of cockpit and trunk space among the three cars. The front and rear legrooms in the car are 937 and 960mm, respectively, so even if the whole family is 1.8 meters large, you can ride safely. The trunk size is the largest of the three, with a standing volume of about 90L more than the BMW X5 that follows it, and the second emission is 58L more than the ideal L7 that advertises "moving" space.
Using a relatively lean body to obtain the best "room rate" in its class will also bring three benefits to the new M7, first of all, a good shaft length ratio can bring a more coordinated visual effect; Secondly, the relatively short body makes the handling more flexible. Finally, there is plenty of space for the whole family to share a comfortable space, and the smaller the pool, the larger the usable area.
In places that are difficult for us to detect with the naked eye, the new M7 continues to make efforts, and the vehicle uses a large number of submarine-grade hot-stamping steel, accounting for more than 24.4%, and high-strength steel and aluminum alloy account for 80.6%, surpassing the luxury benchmark BMW X5 and the ideal L7 of the same class. This means that the body is strong, durable, and has stronger anti-corrosion performance, and at the same time, in the event of a bad collision, the risk avoidance rate in the car has reached the level of luxury cars.
Summary: In the past, larger body and larger space were the norm, but the new M7 can achieve surpassing through excellent space utilization, which is undoubtedly able to show a more affinity side in the face of family car needs. The high rigidity means that the passive safety of the vehicle is higher, and reliability is the first step to highlight the vehicle's sense of luxury.
Interior comparison: BMW X5 concept conservative The new M7 and the ideal L7 technology experience are also different
Comfort configuration and cockpit technology are the main battlefield of independent brands, and the BMW X5 from the classic luxury brand naturally lost in this link, not that its interior performance and workmanship texture can no longer meet the needs of users, but that the other two cars have obtained a higher level of evolution with technological empowerment on the basis of maintaining workmanship, materials and design.
First of all, the two cars are relatively sufficient in terms of seat configuration, the four massage seats in the whole car can be equipped with the car as standard, and the ventilation and heating functions are also available, while the BMW X5 only achieves the full popularization of front seat heating, and the ventilation and massage functions can only realize the optional configuration of some models.
The advantage of the new M7 over the ideal L7 is that the massage function can achieve a joint push of 8 points on the back, which is undoubtedly a boon for long-distance driving drivers. The strength of the ideal L7 is the exaggerated ESC angle of the rear backrest, which can be adjusted arbitrarily from 25 degrees to 40 degrees. Although the new M7 also has the rear seat ESC function, the adjustment angle is slightly limited, and it can be adjusted from 27 degrees to 37 degrees.
In addition, the "Double 7" models provide a wealth of "lie flat" modes, which makes BMW X5 users envious. The new M7 can realize three "lying flat" states, single bed, double bed and overall bed "double bed" mode, which can meet the three needs of quick lunch nap, romantic date for two and outdoor camping for a safe night. The ideal L7 brings a "queen seat" in the right rear position, the body lies flat while the leg rest brings support, there is no need to put down the whole car seat in a hurry, and you can quickly and simply get a rest space, and the comfort information is worthy of recognition.
In terms of technological performance, due to the deep integration of Huawei's Hongmeng Harmony OS system, the new M7 has a stronger experience than the ideal L7 car machine, while the BMW X5 is more like wandering on the threshold edge of the intelligent car machine.
As a member of the Hongmeng family, the vehicle system of the new M7 can be fully supported by Huawei's ecosystem. At the hardware level, it can break the communication barriers between people, cars and homes, and control various household appliances in the car. In terms of software, it supports super desktop functions, mobile phone functions and APP information can be transferred to the car, and million-level APP can be used at will. At the same time, the operation of this system is basically the same as the mobile phone system in our hands, and if you can use a mobile phone, you will use the car machine, without any learning threshold.
In terms of entertainment functions, both the new M7 and the ideal L7 can obtain audio and video entertainment information through third-party APP, while the BMW X5 mainly relies on local audio sources such as Bluetooth and radio and a small number of single car APP support, which is not flexible. IN TERMS OF HARDWARE, THE UNIQUE HUAWEI SOUND SOUND OF THE NEW M7 IS BY NO MEANS WEAKER THAN THE HARMAN LAG ON THE BMW X5, WHILE THE IDEAL L7'S OWN AUDIO IS SLIGHTLY INFERIOR IN NAME AND EXPERIENCE.
In terms of rear entertainment, the BMW X5 does not have any features to say, while the ideal L7 brings a large central LCD screen, and the new HUAWEI MagLink experience of the new M7 is even better. It can be used with two Huawei Pads, which can be removed and held in the hand, or magnetically attached to the front of the rear seat to achieve linkage with the vehicle system.
We can enjoy the same movie together through three screens and even play online. Users can also use three screens to use different applications at the same time, the car machine is used for navigation, the two pads are used to run game applications, and the other is used to study and work, so that the whole family can get what they need. And this is exactly what the single rear screen of the ideal L7 cannot compare.
Summary: In terms of interior comfort, the interior performance of the BMW X5 is definitely not bad, but the embodiment of comfort configuration is somewhat conservative and traditional compared to the other two cars. In terms of technology configuration, BMW X5 is even slightly behind the ideal L7 and the new M7. The ideal L7 Android underlying system is a commonly used vehicle solution, but in the face of the Harmony OS system equipped with the new M7, both the software and hardware ecology and the user experience have failed.
Performance comparison: The two extended-range models pull the X5 off the performance throne
Once BBA performance should not be underestimated, and BMW, the most sporty attribute in BBA, is the representative of the most luxurious performance gene. Even so, the BMW X5, which once ranked first in its class of power, has a fuel engine power performance that needs to be removed compared to the new M7 and ideal L7 that use extended range electric drive models.
Even the BMW X5 with a 3.0T engine has a maximum output of 272kW and a maximum torque of 450Nm. The ideal L7 has a maximum power of 330kW and a maximum torque of 620Nm. The new M7 achieves a peak torque of 660Nm while maintaining a maximum power of 330kW, which is comparable to a 4.0T V8 engine.
In terms of driving control and chassis comfort, although the BMW X5 uses the suspension combination of front double wishbone and rear multi-link, the cancellation of air suspension is unbearable. The ideal L7 mid-to-high-end model provides air suspension, which surpasses the old powerhouse in terms of hardware. Similarly, thanks to the combination of dual FSD variable damping shock absorbers and the HUAWEI DATS system, the suspension damping characteristics and motor torque control can be self-adjusted in milliseconds. Without manual user participation, the vehicle system can adapt the suspension system to the control according to the road conditions, making acceleration and deceleration more stable.
In terms of fuel economy, the two cars equipped with the range extender system naturally have innate advantages over the BMW X5. The fuel consumption of the thermal engine under the new M7 and the ideal L7 CLTC working conditions is 5.6L and 5.88L per 100 kilometers respectively, which is lower than the fuel consumption performance of BMW X5 8-10L per 100 kilometers, which reduces the cost of the car.
Based on my personal daily commuting situation and comparing the fuel consumption of the three cars, based on working 20km per day, working 5 days a week, and commuting 100km per month, if you choose the new M7, the annual cost is 2716 yuan; Choose the ideal L7 for 2822 yuan; The BMW X5 is 4320 yuan, which costs about 40% more than the two extended-range cars, and the farther you run, the more obvious the price difference.
Summary: Thanks to the unique advantages under the new energy architecture, the "Double 7" model with range extender system is "more, faster, better and less economic" than the BMW X5 in terms of performance output and fuel economy. At the same time, the comfort configuration performance of both cars is also higher than that of the BMW X5, so it is not surprising that it can be pulled off the performance throne.
The performance of the new M7 is close to the L3 level, and the ideal L7 takes time to make up for the shortcomings, and the BMW X5 function is the most basic
Good intelligent driving performance not only makes driving easier, but also a necessary means for vehicles to improve active safety. In this regard, with the blessing of Huawei's ADS 2.0 intelligent driving system, the new M7 provides two functional performances that surpass similar models.
First of all, the system supports visible parking, which can realize automatic search for parking spaces, 360° parking space discovery, display of available parking spaces, intelligent parking that supports up to 160 parking spaces, valet parking across ground underground parking and other functions. Especially in the complex three-dimensional parking building in the urban CBD, the driving situation is complicated and the parking space is difficult to find across the floor, with its help, you can simply issue instructions to complete the parking operation on your behalf. The ideal L7 comes with a straight-in, direct-out parking method that is more traditional and not the same.
Secondly, most of the current NCA high-speed and urban intelligent driving and piloting functions need to rely on high-definition maps, and cannot be used without maps. The NCA function of the ADS 2.0 system relies on the advanced road topology inference network, and the NCA function can be enabled with or without map, and can realize high-end intelligent driving without map nationwide.
The above two functions are ideal L7 and other similar intelligent cars have not yet been popularized functions, and the BMW X5 that is not equipped with cutting-edge acquisition hardware such as LiDAR, most models also need to be equipped with options to bring the most basic L2 driving assistance functions, and its standard cruise control or traditional adaptive cruise function can no longer meet the needs of today's users for driving assistance functions.
Summary: With the empowerment of Huawei technology, the new M7 has a wealth of technology configuration and deployment, and the ADS 2.0 system, which is infinitely close to the L3 assistance capability, not only simplifies driving, but also is equipped with the world's first omnidirectional collision avoidance system for safer driving quality. Although the ideal L7 surpasses the conventional performance of similar models in this regard, it is not yet the same height as the ADS 2.0 system because it is highly dependent on the NCA function of HD maps and the automatic parking method of direct exit.
Summary:
BMW X5, as an old powerhouse in the classic luxury SUV, has an atmospheric appearance and sufficient size, but in the face of contemporary needs such as safety, intelligence and luxury, the new M7 and ideal L7 definitely have the advantage of being a latecomer. After more than a year of stalemate, the M7 series took the lead in upgrading, and the new M7 has been significantly improved in many aspects such as riding experience and intelligent technology, while the price threshold has dropped to 249,800 yuan. In this way, the ideal L7 that is still standing still in place is bound to feel the pressure multiplied. After all, as the best choice for family car upgrades, the new M7 with double product power and price is added, who can refuse?
Edited by Jimmy