Lately, the ideal car has been a mixed blessing, constantly rushing to the cusp. On the one hand, Ideal announced its financial report for the first quarter of this year, setting a new high in revenue, net profit, sales and other data, becoming the most profitable new force car company; On the other hand, there are constant incidents with Ideal models.
First, the owner of the ideal L9 revealed that the child's urine in his own vehicle burned the control module under the back seat. Later, the owner of the ideal L7 posted a picture saying that his finger was clamped by the electric suction door of the ideal L7. Being pinched by electric suction doors is not a new thing, and there are many contents of being pinched by electric suction doors on the Internet, but it has not caused widespread discussion. And the ideal is originally a new force brand with its own traffic, so the safety of the electric suction door has also attracted ridicule and heated discussions from many netizens.
The owner was clamped by the ideal L7 electric suction door, and Nezha CEO complained
The so-called good things do not go out, and bad things spread thousands of miles. According to the owner's revelation, his finger was clamped by the electric suction door of the ideal L7. He wrote on Weibo: "The front foot just reminded others to pay attention to the electric suction door, in two days I was clamped myself, numb, if it is a child will be fractured, it is really super super painful!" If you don't suck it to the end, you can't pull it out! Now those two fingers can't move."
In response to this matter, Li Xiang, CEO of Ideal Auto, also responded: anti-pinch and electric suction are indeed conflicting, but we can add a switch for the electric suction door. As for the controversy among netizens - whether the function is defective, Li Xiang's attitude is very clear: "You have to put your hand on the door frame of your house, and your friend will clamp his hand when he closes the door hard, is this a design defect?" The probability of being closed by a non-electric door is more than 100 times higher than the probability of an electric door clamp. ”
The CEO of Nezha Automobile Daniel Zhang seems to have a different opinion, he posted on his personal Weibo: "The electric suction door is a useless brainless design. For people who go out and basically do not use their hands, such as 74-year-old Charles III. At the same time, he also reminded everyone that they must pay attention to taking good care of the children at home, because it really hurts to be pinched by the electric door.
Daniel Zhang words immediately sparked heated discussions on the Internet. Netizens are divided into two distinct factions. Some people say, "Electric suction doors are still very useful, when you hold something inconvenient to close the door, just gently pull the door, the door will be automatically sucked sucked in." Some people also say that "the use scenarios of electric suction doors are limited, and there is a hidden danger of pinching hands".
Electric suction door is a comfortable and safe configuration common in luxury cars, its principle is not complicated, the door panel is equipped with an electromagnetic coil, when the door is opened, the coil has current through to generate a magnetic field, when the door and the door frame are relatively close, the door will automatically close until it is completely closed. In fact, the electric suction door is not a particularly practical function, the advantages of the electric suction door are more convenient and elegant, the door can be closed with a light touch; The disadvantages of electric suction doors are poor durability, expensive maintenance, and safety hazards, such as pinching children or adults.
The cost gap is controversial, and the configuration can be sold as a luxury car
With the development of the field of new energy vehicles, more and more convenience functions have appeared in new cars, and electric suction doors, as the exclusive configuration of million-level luxury cars, have gradually been decentralized. But this very high-end, high-tech configuration, in fact, has no practicality, and the cost is so low that you can't think of it. Li Xiang also revealed the cost of installing electric suction doors this time, he said that the current cost of electric suction doors is 5,000 yuan, and the front installation only needs 500 yuan. This huge price difference has also attracted widespread attention to the cost of electric suction doors.
In fact, not only electric suction doors, such as variable suspension, large screen, HUD head-up display, etc., these look at the "tall" configuration, the procurement cost is not high. Since most consumers do not have a high level of awareness of cars, the cost of these configurations is not clear when buying a car. Therefore, leapfrog configurations such as large screens and lidar have become the standard for consumers to define whether a car is high-end, and have also become the principle of setting high prices by new forces in car manufacturing.
In other words, let's not be misled into thinking that the more cars there are, the more "good cars". Some are just gimmicks to attract the attention of consumers. Many models of the new car-making forces increase the price by stacking configurations, but the price of many configurations is not high at all, but it makes you think that you have found a treasure.
However, the configuration is all from the supplier and the price is transparent. If the new forces of car manufacturing still blindly rely on stacking configurations or bragging to attract the attention of consumers, without quickly mastering the core technology, then in the next stage of competition, the new forces of car manufacturing are likely to be abandoned by the market.
It is undeniable that configurations such as electric suction doors will indeed bring some quality improvements to the vehicle, but they are not really practical, and even some configurations have safety risks. Many times some configurations are unnecessary, many new models are hyped with these configurations, and consumers have to pay higher car purchase costs, which is really unnecessary. Therefore, we need to be rational when buying a car, do not be greedy for small and cheap, only seek the most practical.