New energy vehicle sales in February were disclosed one after another. Since last year's Spring Festival holiday was in February and this year was brought forward to January (car sales fell significantly in the month of the Spring Festival holiday), car company sales in February this year generally showed positive year-on-year and month-on-month growth. However, the overall market chill is obvious, among which BYD, GAC Aion and other brands have a better situation, and the differentiation of new forces is more obvious.
BYD, price pressure can not stop the strong demand
BYD's new energy vehicle sales were 193655 units in February, compared with 88,283 units in the same period last year, a year-on-year increase of 119%. In the past month, the industry has been hotly discussed that the pressure on BYD's terminal price has begun to loosen, but from the sales data, the purchase demand is still strong. According to the forecast of the Passenger Association, the overall sales of the new energy vehicle market in February will be about 400,000 units, which means that BYD may get close to 50% of the market share that month.
Specifically, a total of 101025 DM models and 90,639 EV models were sold, and sales of plug-in hybrid and EV vehicles continued to balance. Specific to the subdivision of car series, Dynasty and Ocean car series sold 184338 units in February, an increase of 28.3% month-on-month, and the specific data of the two BYD has not been disclosed; The Denza brand sold 7,325 units in February, an increase of 13.8% month-on-month, and a few days ago Denza announced that the Denza D9 EV model increased by 6,000 yuan / unit, indicating that the order demand is still strong. BYD exported 15,002 passenger cars in February, up 44.1% m/m.
GAC AION once again stood on the 30,000 steps
GAC AION's sales in February were 30,086 units, a year-on-year increase of 253% and a month-on-month increase of 195%, an impressive increase and ranking first among new energy vehicle companies that have disclosed data in February. The data that must be referred to is that GAC AION's sales in December 2022 were 30,007 units, and the cumulative sales volume for the whole year of 2022 was 271,000 units, considering the concentration of orders for the national subsidy slope in December last year, which means that GAC AION exceeded 30,000 units again in February is a solid sales recovery.
The new forces are clearly divided
In terms of new forces, Li Auto's February deliveries were 16,620 units, a year-on-year increase of 97.5%, which remained strong. And the ideal L7 has not yet entered the delivery period, and it is expected to start deliveries in March. This means that in the near term, there is hope that the monthly delivery scale of 20,000 units will be achieved and maintained.
NIO delivered 12,157 new vehicles in February, up 42.9% month-on-month and 98.3% year-on-year. In terms of sales volume, NIO has only disclosed 5,037 SUV deliveries and 7,120 sedans. This means that the composition of delivery volume includes many NIO's clearance sales under the large discount on the old ES8, ES6 and EC6, while the sales volume of EC7 and ES7 is not optimistic. In the following March and June, as the production of old models is gradually discontinued, NIO's sales pressure may become more and more apparent. At present, the financial rate of NIO ET5, ET7 and ES7 has all fallen to 1.99%, which also reflects the current sales pressure.
Xpeng Motors delivered 6,010 new vehicles in February, down slightly by 3.5% year-on-year and up 15% from January. On January 17, Xpeng Motors lowered the price of some models, with a maximum reduction of 36,000 yuan, which is currently limited in its ability to drive sales, and the pressure on sales is still great.
The Zeekr brand delivered 5,455 units in February, a year-on-year increase of 87.1% and a month-on-month increase of 75.1%. The specific sales volume of the 001 and 009 models has not been disclosed. Extreme Krypton has risen in price against the market this year, and the pressure to pull back the price is relatively large.
Nezha delivered 10,073 new cars in February, a year-on-year increase of 41.5%. Among them, 5,013 units of Nezha V series were delivered, 3,012 units of Nezha U series were delivered, and 2,048 units of Nezha S were delivered, an increase of 35% month-on-month.
Changan Deep Blue delivered 4,103 new vehicles in February with SL03 alone, down 33% month-on-month.
Leapmotor sold 3,198 units in February, up 180% month-on-month and 32% year-on-year. 3000+ is not a particularly ideal result for Leap Motor, after all, last year's high touched 10,000 units. In March, the C11 extended version will be delivered one after another, and the starting price of a mid-size SUV is set within 150,000, and it is expected that the sales scale of Leap will be more obvious. In addition, the price system of Zerorun C11 pure electric, C01 and T03 have changed, and it is expected that the possibility of Zerorun sales picking up this year is relatively large.
In addition, Smart delivered 3,616 units in February, up 14% month-on-month; Skyworth Auto delivered 1,476 units in February, up 24.2% month-on-month.
Epilogue >>>
Taking stock of the delivery of new energy brands in February, BYD, GAC Aion, Lili, NIO and Nezha were the ones who picked up better, while other brands failed to "dispel the chill" for the time being. It is expected that the sales pressure of most brands in March will remain high.
Text | Zhang Bureau
Figure | Network