On April 27, GAC Group released its business results for the first quarter of 2022. According to the data, the operating income of GAC Group was 23.145 billion yuan, an increase of 45.67% year-on-year; the net profit attributable to the mother was 3.009 billion yuan, an increase of 21.17% year-on-year; and the net profit attributable to the mother after deducting non-deduction was 2.898 billion yuan, an increase of 30.18% year-on-year, showing an upward trend.
Behind the good performance of GAC Group, it is inseparable from the comprehensive layout of products, new energy and technology, especially in the field of new energy, GAC Aeon is currently the best in the transformation of new energy by its own brand, in 2021, GAC AEAN respectively launched AION Y, AION S Plus and AIOV V Plus three models, in the first quarter of this year, the cumulative sales of 44874 vehicles, an increase of 154.9% year-on-year, the market performance is good, Of course, it has also injected fresh blood into the growth of GAC Group's profits.
Although such achievements are not as eye-catching as Tesla and BYD, they are also the existence of a number of new forces, and compared with independent brands such as Changan, Geely and Great Wall, they are also more successful in the transformation of traditional car companies.
They are all transformed from independent brands, and I believe that many consumers are also wondering why GAC Aean can sell so well? And how much does the lack of cores and parts affect the CYCLE of GAC Aeti? How big is the impact of multiple price increases on Aeon's sales?
With these questions in mind, he went to the GAC Aean sales store in Beijing's Changping District and made a field visit to gagae Ae-an's sales situation.
The affordable AION S and Y sell well
Came to gac Aian sales store, saw a lot of new cars placed in front of its door, asked whether the sales of Shanghai factory shutdown has an impact on GAC Aean production capacity, sales also said that because Aeon's factory in Guangdong, so the impact is not very large, and GAC Aeon is also prepared in advance of some, users buy mainstream models, basically are the current car, Beijing's car source is more sufficient, if you choose a specific configuration and model then you have to wait about five months.
It is understood that Aeon completed the expansion and upgrading of the factory's production capacity in February, and the scale of production capacity doubled, and currently has a production capacity of 200,000 vehicles / year. I have to say that looking at this row of new cars compared with those car companies that have no cars to sell, GAC Aean's feeling of "having surplus grain in hand" is really happy.
When asked about the best-selling models in the store, the sales directly brought us to the AION S and Y exhibition cars, saying that these two cars are currently the best sold in the store, many young consumers are optimistic about the model on the Internet after directly to the store to see the real car, they were better than the price and configuration before, so the transaction rate is relatively high.
And from the model leaflet in the store, GAC Aeon made a detailed comparison of its own model information with competitors, so that users can see the advantages of this product at a glance, such a marketing method, really "traditional dealers".
In terms of price increases, sales are also helpless to say that GAC Aean is currently in the second round of price increases, of which AION S Plus rose in the range of 0-6000 yuan; AION Y all series increased by 8,000 yuan; AION V Plus raised by 10,000 yuan. Although the price increase makes many consumers hesitate, there are still many users who are afraid that they will continue to increase the price, so they directly make up their minds, so the price increase has little impact on sales.
On the day of the visit, there was also a car owner who signed a car purchase contract, and the lady said to the car, "The reason for choosing AION Y is not only that it has a high cost performance in the price range of more than 100,000, but also a state-owned enterprise brand, the quality is more reassuring, its exterior design is also in line with my aesthetic needs, the materials and configuration are also relatively thick, and there is no odor in the car." There is also its endurance is also good, basically able to run about 400km, commuting in Beijing once a week to charge electricity is enough. ”
High-end products show muscle
Compared with the hot sales of AION S and Y, the V PLUS models with higher positioning have also achieved certain results, with stable monthly sales of 4000+, which is also valuable in the market segment.
The LX model located in the flagship is more like a "show muscle", as a flagship model, GAC Aeon has assembled all its high-end technology in it, and the cruising range of 1000+km has become the "only one" in the market.
At present, in the market structure, Aeon belongs to the transformation of its own brand is very successful, and the annual sales volume is the first to exceed 100,000, and the cumulative sales volume in 2021 exceeds 120,000 vehicles. In the sales data and the list of new forces in January and April this year, when the overall market was affected by the epidemic and the supply chain, etc., in April, Eian was the only brand in the new force smart pure electric camp that still sold more than 10,000, and still handed over 10,212 vehicles. Aeon is also the only brand in the new force smart pure electric camp in April that has sold more than 10,000 copies.
At the same time, Aeon is currently the only EV+ICV brand in the industry that has leading technology, and the three original battery core technologies + ICV equipment rate is as high as 50%.
With the continuous improvement of the product matrix of EIAN, EIAN began to sort out and clarify the relationship with GAC passenger cars from all aspects of the industrial chain such as research, production and marketing, and moved towards "independent" operation in an all-round way.
It can be said that Aeon has fully equipped with the whole system supporting capability of "independent" research and development, production and sales of intelligent electric vehicles.
Through the perspective of visiting the store, with its super cost-effective S and Y, it also continues to harvest the new energy market, and high-end models are also constantly showing the "muscle" of GAC Aean.
At the previous media communication meeting on the release of gac group's annual report, Feng Xingya, general manager of GAC group, said: "What is the minimum goal of Aean's mixed reform? Change the current 'Wei Xiaoli' to 'Ai Xiaowei'. From this point of view, such a trend has gradually formed.