2022 has passed a third, how to evaluate the performance of the entire new car-making forces?
subversion!
Originally, after experiencing the collective outbreak in 2021, everyone was looking forward to the new car-making forces in the new year's qualifying race to see who could win the "national service first" of this track. But what is unexpected is that this competition, which was thought to be fierce, has now lost its suspense.
From January to April 2022, Aeon subverted the pattern of new car-making forces with absolutely strong sales. According to the data, Eian became the only car company in the new power camp to sell more than 10,000 vehicles in April, handing over an answer sheet of 10,212 vehicles; as of April, Aian had accumulated sales of 55,086 vehicles, significantly ahead of other brands, and the strong momentum aroused industry attention and heated discussion.
In addition to the increase in market penetration and the growth of production and marketing speed brought by the new pattern to the industry, what is more expected is that the identity of Aeon as the leader of the new power track will continue to be visible to the naked eye, and the sales volume and leading pattern are only the external embodiment of the "warm-up exercise" that Aeon has just done.
I. Where are the "new forces" new?
As early as seven or eight years ago, "PPT car-making" was once popular, but when the hustle and bustle dissipated, only car-making companies that really paid attention to technology and user needs could land, and these new energy vehicle brands that relied on the Internet and scientific and technological innovation were named "new car-making forces" in 2017.
Therefore, the concept of "new forces" in the past is more like a collection of "new energy vehicle brands". If we summarize the commonalities of the new forces, we can find that the iconic new forces brands of Eian, Xiaopeng and Weilai all have the characteristics of brand positioning for the high-end intelligent pure electricity market, vehicle performance and accurate matching of user needs.
In the near future, the development of the "Ai Xiaowei" pattern and the role played by Eian as a bellwether will car-making new genes for the industry and consumers: as a practitioner of epoch-making changes in the automobile industry, through the four driving forces of technology, channels, systems, products and services, to promote the progress of enterprises and even the entire industry, so that the new forces of car-making can achieve the transformation of "new travel ecology", and then the "scope" of new forces is not limited to cars, but expanded into a new technology industry platform. As the brand vision of Aeon says: to become the world's leading and socially trusted green intelligent mobile value creator, in the future, Aeon will take the EV+ICV technology route as the core, combined with the industrial chain, marketing, organizational culture and other fields of force, to promote the construction of this new gene in the entire new force and even the new energy automobile industry, to promote the new car-making force like Ford in the late 19th century and early 20th century in the traditional automotive industry, to promote the travel revolution, to contribute to the development of the times.
Second, thick accumulation, sharp hair
People often use "thick accumulation" to describe the rise of a person or company with a solid foundation, this word at first glance is very suitable to describe this year's Aeon, but if you consider Aeon's amazing sales performance this year, and many media and capital in the sales stimulus before the Aean sales data into the "new forces" list camp, this kind of in a short period of time with the strength of their own "identity" operation is like a young man who has the courage to prove himself, Combined with the model design of Aeon itself overflowing with science and technology and the generational leadership of the human-vehicle interaction experience, "Thick Accumulation sharp hair" is more suitable to describe the vibrant Aeon this year.
Of course, the basis of "Ruifa" is "thick accumulation", and the degree of "thick accumulation" of Aeon can be found out from the landing of a black technology that was once widely regarded as "futures technology" by new energy vehicle companies.
1000 km of ultra-long endurance has always been the "mileage anxiety" of new energy vehicles, but in fact, Aeon has carried out scientific research layout of this technology at the beginning of the formation of the concept of new forces, and after a long period of secret technical research, it has achieved a qualitative breakthrough in the technical barrier of silicon anode materials applied to large power batteries, and developed "sponge silicon anode plate battery technology". On November 5, 2021, the AION LX with a cruising range of 1008 km was listed in the catalog of the Ministry of Industry and Information Technology, and on the 19th, the AION LX Plus equipped with sponge silicon anode chip battery technology was officially unveiled at the Guangzhou Auto Show with the revolutionary attitude of "the world's first 1000 km endurance model".
For natural people, personal connections are an important embodiment of the thickness of their strength, in fact, enterprises are no exception, such as the "hardcore circle of friends" built by Aeon is one of the foundations of its innovation ability, such as Huawei, Baidu, Tencent, which can define one or more tracks by name alone, have carried out in-depth strategic cooperation with E-an, together in the cooperation to achieve chemical reactions, giving birth to innovation in all aspects.
At the same time, Aehan did not lie still in the past merit book, but never stopped on the journey of "building a solid foundation". On March 17 this year, Aeon's "Proposal on Employee Equity Incentives and Related Matters" passed the review, the fundamental intention of this move is to build a long-term incentive mechanism for enterprises through the implementation of employee equity incentives, and at the same time establish a more advanced and competitive corporate governance structure and shareholder structure, thereby consolidating and enriching the most important foundation of an enterprise - talents.
III. The "Only File" among the New Forces
On the evening of April 26, the "China Annual Automobile Festival" held by CCTV was held in Beijing, and the "Power Battery Technology Group" of Aeon won the jury award issued by the conference.
First of all, a brief introduction to this award, which is CCTV's first power battery technology award, Eon can be called the top spot, and want to get this award, to pass the China Automotive Technology and Research Center, China Association of Automobile Manufacturers and other five of the most authoritative institutions in the country strict evaluation, from the literal meaning can feel the gold content of this award.
However, in hindsight, it is indeed gratifying that Aehan was able to win this award, but it was not unexpected. Because Aehan's own scientific research ability is the only one among the new forces. For example, we observe the self-research team, many new forces of the self-development team is not a big or strong problem, but a problem of whether there is a problem, because the self-research team is "too expensive", rather than spending money to raise, it is better to rely on external technology suppliers to incense. But Aeon has been steadily and far-reaching in this regard: he has built an international self-research team in a down-to-earth manner. This kind of scientific research ability of the "unique file", bringing the "unique file" of technology, and now Aian is the only brand in the industry that has achieved leading in the field of EV and ICV, and the technology leader is well deserved.
At the same time, production capacity has long been a test for new power brands. In this regard, Aeën is still the "only gear". For example, at the beginning of this year, It took only 15 days to complete the second phase of the factory from expansion to production, and the second factory is expected to be completed by the end of this year, and the synchronous matching of its production capacity and sales volume also shows Aeon's vibrant and stable corporate temperament.
With this kind of dimensionality-reducing advantage, the position of Aeon as the leader in the new forces can be described as well-deserved, so what kind of impact will the continuation of the "Ai Xiaowei" pattern have on the new car-making forces and even the entire new energy automobile industry?
Fourth, the industry broke the situation: the head sheep led the way, and the flock of geese flew together
Aeon's strong sales, scientific research capabilities and innovative play in channel marketing will inevitably enable consumers to pay more attention to the industry, and there are more models to meet their own needs, which in turn will drive the expansion of the entire new energy automobile industry market size. But behind all this is the result of the "goose array effect" brought by Aehan.
The geese array effect is that the geese behind the flight of the geese can use the aerodynamic power generated by the wings of the geese in front of them to make the flight faster, more efficient and less labor-saving. Therefore, the "leader of the new forces" is actually a more popular saying, for the entire industry, the role of Aehan is more like the head goose leading the flock of geese in the goose array effect.
For example, the global supply chain system created by EIAN, the new channel model of direct operation + distribution being built, and the innovation of infiltrating life scenes in the 4A scenic spots will provide exploratory expansion for the new model practice and new technology application of the new energy automobile industry, and when the experience of this expansion spills over to the entire industry, it will allow other new forces to get the empowerment of industry development and enjoy the new opportunities and possibilities brought by Eon as a leading goose or leader. Together, we will write our own chapter in the historical process of carbon neutrality and intelligent transportation.
Perhaps when the market penetration rate of new energy vehicles reaches a critical value, Aeon will not only be the leader of new forces, but will become the cornerstone of the entire new energy automobile industry. Before moving to this tipping point, Aehan will definitely have to go through a hard industry rally. But no matter what, Aehan, who had warmed up last night, was firmly moving towards this goal.