Aeon, the third way for smart electric vehicles

In addition to traditional car companies and new power car companies, a new force of intelligent electric vehicles is rising.

The leader of this new force is GAC Aean.

In April 2022, Aeon's monthly car sales reached 10,212 units, surpassing all new car-making forces and ranking first in the overall list of cumulative sales from January to April.

Data source: The official of each car company

Aian, unlike BYD, the representative of the successful transformation of traditional car companies, is also different from Wei Xiaoli, a new car-making force. Aian is the third type of car company that has been incubated on the basis of traditional car companies and drawn on the operation and management mode of new car companies.

Aean has created a new development route, the Aean route.

Aehan's lead in sales gave the Aeon route a successful stamp.

The emergence of the Ean route leaves many questions for observers, why does the Ean route appear, why it can be successful, and how should the Ean route be viewed?

The answers to these questions are hidden in the changes in the competitive landscape of the intelligent electric vehicle industry - intelligent electric vehicles are bred by traditional forces and spawned by new car-making forces, and will enter the homes of ordinary people with the addition of ecological giants.

At different stages, different competitive strategies and modes are needed, and the times call for heroes, and the times call for new models.

01

Aian "Monkey Race"

"Monkey Sai Lei" means good sharp in Cantonese.

It is not an exaggeration to describe Aean as "Monkey Sai Lei". Needless to say, from January to April, the cumulative sales volume was 55,086 vehicles, far exceeding other peers.

Aeon's lead in sales is actually just the result of doing a series of things right.

Aehan's sharpness, first and foremost on a technical level.

In 2020, the Aeon brand officially announced its independent operation, which gave the outside world a new understanding and new expectations.

In 2021, Aeon will launch new technologies such as magazine batteries, super-speed batteries, and sponge silicon anode chip batteries.

In 2022, Aion officially launched the first pure electric vehicle with a range of more than 1,000 kilometers, the AION LX Plus.

On April 26, Aian Power Battery Technology Group won the highest award in the science and technology category issued by CCTV's annual automotive ceremony, and won the top evaluation of "top pay, top mission; top stream dream, top stream glory".

Aeon won the CCTV Award

Many innovation and CCTV awards are an affirmation of Aeon's research and development in the research and development of three electric technologies, and in the field of intelligence, Aeon's technical strength is also good.

ADiGO intelligent network system is an intelligent network system independently developed by AEON, after continuous iteration, it is currently able to support advanced functions such as continuous voice input in intelligent vehicles. Its NDA intelligent pilot assistance system and over-the-horizon summoning parking launched in 2021 are at the forefront of the industry, both in terms of technical routes and user experience.

In addition to technical reserves, Aeon has also made sufficient preparations for capital investment, team building, and mechanism design.

At the capital level, Aeon's mixed reform work is steadily advancing, and it plans to launch a series A financing in the third quarter, and actively seek spin-offs and listings in the future.

In terms of teams, Aeon completed the share reform and issued shares to the core team, which improved the combat effectiveness of the team.

All this has laid the foundation for Aeon's continued success.

02

The third way

On the track of smart electric vehicles, wolves rush forward, tigers and leopards drive in unison, smoke and dust billow, and strive forward.

If you look down from the air, you can clearly see three routes.

The first is the new car-making forces. They are lightly packed, start quickly, and innovate in mode. However, either there is insufficient grain and grass, or the direction is suddenly staggered, or the foundation is not solid. Although a few people such as Wei Xiaoli have achieved good results, most of them have "started a business and the middle road has collapsed".

The second is the traditional car company. In order to meet the requirements of industry management and for the purpose of "meeting the standards", they often adopt the oil-to-electricity model to launch products and rely on the original channels for sales. With the scale of amortization costs, although some years of sales are also large, but the product strength is insufficient, the models are old, when the competition intensifies, it has to be torn down and restarted.

The third is the most unique. It is in the traditional car companies in advance planning, investment in research and development, in the appropriate time to launch independent brand independent operation. The representative of this is Aian.

This route is played in a way that combines the strengths of the first two routes while avoiding their weaknesses.

Aeon is incubated by GAC Group, and has sufficient funds and technical support for initial development, so the route is firm, the direction is firm and the rhythm is firm. In the early days, Aeon did not have to think about financing, nor did he have to rush to produce results, but concentrated on polishing the technology. In addition, in the morning, the direction of intelligent and electric was planned, and the intelligent and electric dual-drive was firmly determined. In terms of rhythm, there is no need to consider subsidies and market fluctuations, but to advance steadily.

GAC Aean Plant

Aeon is again independent. Starting from its own survival and development, it cannot rely on the group for a long time, and EAN must create competitive products, innovative models, and even matching organizational structures. Therefore, Eian is not as hesitant as traditional car companies to do electric vehicles, but faster, and quickly connected with the new car-making forces, verifying their competitiveness.

One of the most prominent examples of the advantages of the Aeon route is Aeon's pure electric platform.

According to the development mode of traditional car companies, the car production platform is built before the car is built, and some well-known ones such as Toyota TNGA, Volvo PMA and so on. On these automotive platforms, cars can be produced according to established plans.

Behind the competitiveness of automotive products, the essence is the competition of automobile production platforms. The competitiveness of the production platform will directly determine the competitiveness of the automotive products themselves. The continuous hot sales of a number of hybrid vehicles under the Toyota TNGA architecture are enough to prove the importance of the automotive platform.

However, in the field of electric vehicles, traditional car companies have not created a competitive car production platform, and many new car manufacturers are unable to create new platforms, and they are also taking some hot-selling model platforms to change.

The GEP2.0 pure electric vehicle platform built by Aeon is specially developed for electric vehicles, reflecting the unique performance and functional advantages of pure electric models, which has contributed to Aeon's leading sales.

GEP 2.0 platform

Under the GEP2.0 platform, the birth of A-class sedan, B-class SUV and other models, AION series of four models share parts, in the power battery can be compatible with ternary lithium, lithium iron phosphate and other different types of power battery packs, in the drive layout can meet the two-wheel drive and four-wheel drive different power modes.

Through the combination of different power batteries and motors, GEP2.0 gives the AION series models a full range of competitiveness.

For example, the AION series models almost all have a longer wheelbase than the same class, so they have more seating space.

For example, the AION series models almost all have a longer range than the same class. Because the pure electric platform can arrange more batteries, but also safely use higher energy density batteries...

Another example of the advantages of the Aeon route is the new marketing service ecosystem created by Aeon.

In terms of sales channel layout, Aeon not only has the 4S store model of traditional car companies, but also creates new auto retail and direct stores according to the characteristics of the electric vehicle market.

Aeon Experience Center

In terms of user services, Aeon has built a user service system based on app, serving users through the operation methods of new power car companies such as user points and activity operations.

Through the operation of Aeon's own charging station, in the energy replenishment system, Aean has formed an ecological closed loop. In large transportation hubs such as Beijing Capital Airport and Shanghai Hongqiao Airport, Aeon's own charging stations not only provide unservices for car owners, but also provide parking services for consumers to feedback services to users.

More like the new forces than the new forces of car companies, Aian is not entertaining itself in the user ecological operation, but is really close to the user and creates an ecosystem that satisfies the users.

Fish and bear paws, Aehan has done both, enough to prove the innovative advantages of the Aeon route. Since Ae-an, some car companies are also following a similar model.

03

Ascending dimensions to fight

If Apple builds a car, what should the car company do?

Forward-thinking car companies must think about this problem and prepare countermeasures.

Apple, Huawei, Xiaomi and other smart terminal manufacturers have laid out the intelligent electric vehicle industry. Their advantages are not only that they are very good intelligent terminal manufacturers, but also the creators and operators of the intelligent ecology.

Their entry, on the automotive industry, may bring a dimensionality reduction blow.

Therefore, car companies must also be prepared for the battle of upgrading.

How to upgrade dimensions? First of all, we can't just do electric vehicles, but also smart cars.

From the very beginning, Aeon has adhered to the technical route of EV (electric vehicle) + ICV (intelligent networked car), and is one of the few brands in the world that can achieve breakthroughs in both fields at the same time. In addition to electric, GAC Aeon has built an ADiGO intelligent driving interconnection ecosystem, covering core technologies such as intelligent driving, intelligent cockpit, big data, and cloud platform, which has now developed to ADiGO 4.0.

At the end of 2021, GAC Aeon will launch the world's first application of the latest generation of intelligent zoom lidar, and jointly with Huawei to mass-produce L4 autonomous driving in 2023.

All of Aeon's vehicles are equipped with the leading intelligent networking capabilities.

AION LX Plus

Secondly, we must not only produce intelligent electric vehicles, but also create a sales and service system.

In terms of new retail, Aeon has taken the initiative to create urban experience centers such as the city 25-hour experience center. On the service, all users place orders through the APP, and aggregate users through services such as the community to operate users.

Third, we must not only do intelligent electric vehicle system, but also use intelligent electric vehicles as the terminal entrance to create a rich ecology. This is an inevitable trend after Apple, Huawei, Xiaomi and other companies join the war in the future.

In this regard, EON focuses on creating three ecological closed loops of "sustainable use of energy + intelligent travel + business model". In terms of sustainable use of energy, EON launched the "light storage and fast charging" energy replenishment ecology, with the goal of "charging", "ultra-fast", "automatic" and "zero carbon", and vigorously promoting the construction of supercharging and fast-changing networks.

On April 21, Ean also launched an action to build more than 1,000 super charging and replacement centers in Guangzhou in 2025, achieving a radius of 1.5km coverage, and taking the lead in building Guangzhou into the world's first "supercharge capital".

The planning layout of EIAN SuperChong in Guangzhou

In terms of intelligent travel ecology, Eian adopts the method of opening doors and building cars, and creates intelligent driving and intelligent cockpit services and content with Internet and technology companies such as Tencent, Huawei, Baidu, Didi, Wenyuan Zhixing, Xiaoma Zhixing, and iFLYTEK.

In terms of business model ecology, the new ecology of EIAN marketing has entered the 2.0 era, through the opening of "online + offline", covering "supermarket + car city", with the "direct operation + distribution" dual-track model, not only link users, but also link many marketing and service partners.

By creating these three ecosystems, Aeon has also achieved dimensionality reserves. When Apple and other intelligent ecological enterprises enter, Aeon is not fighting alone, but responds to the ecology with ecology, and has a first-mover advantage.

The Eian route, with rich automobile industry production and manufacturing advantages to keep the foundation of large-scale manufacturing, and with continuous technological innovation to seek breakthroughs, with capital, organization, mechanism construction, and combined with the "sustainable use of energy + intelligent travel + business model" three modes of the ecosystem, ready to upgrade to meet Apple, millet, Huawei and other enterprises, to create a third road for the development of intelligent electric vehicles.

In the final analysis, the E'an route is to hold the foundation, take the initiative to change, defend and attack, and continue to innovate. The end game of intelligent electric vehicles is far from formed, and those who continue to learn and grow for life are expected to laugh to the end.

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