1. The dawn of the AI automotive era: the road to intelligent transformation of car companies
The automotive industry is facing unprecedented challenges and opportunities. On the one hand, traditional car companies have been strongly challenged by emerging car manufacturers, and the market structure has undergone profound changes, and the rapid development of emerging technologies such as artificial intelligence and autonomous driving has brought revolutionaries to automotive products and services.
In this wave, automobile companies have increased their layout of intelligent transformation. For traditional car companies, they need to break through the inherent thinking and take the initiative to embrace intelligent change, otherwise they will be ruthlessly abandoned by the market. In this intelligent contest, the two sides are secretly brewing a new round of fierce competition.
The application prospect of AI technology in the automotive field is broad. It can not only improve the autonomous driving capability of the vehicle, but also improve the human-computer interaction experience, bringing multi-faceted intelligent upgrades such as intelligent voice services and intelligent cockpits. Therefore, AI technology has become a hot field for automobile companies to compete for layout.
2. Nezha Automobile's AI strategy: Integrating large models to empower intelligent cockpits
I heard that Nezha Automobile last time at the Beijing Auto Show, but it ruthlessly "put a big move"! They launched an intelligent cockpit system that integrates large model technology, good guys, this is a new era of automotive intelligence!
Judging from the news of this auto show, Nezha Automobile's layout in the field of AI is "ruthless". The core concept of their AI strategy is to empower the in-vehicle system with the help of large models, so that the car has the ability to interact intelligently like a human. Specifically, the "Qiankun Circle" large-scale model product released by Nezha Automobile can be applied to multiple scenarios such as voice assistants, intelligent retrieval, and virtual humans, providing users with a humanized intelligent experience.
Nezha Automobile also released a Qualcomm's top cockpit chip platform, this "Snapdragon Ride Flex" can support 8K ultra-high-definition display, 3D real-time rendering, explosive sound effects and other black technologies, the performance is off the charts! Combined with Nezha Automobile's self-developed multi-screen interaction and other systems, I believe that the experience of the intelligent cockpit will rise to a big level.
Nezha Automobile integrates large models and is equipped with a top chip platform, and the integration of these high-precision technologies will surely bring subversive upgrades to the on-board intelligent system. As an emerging car-making force, their determination and strength in the field of AI intelligence are worthy of recognition. Don't underestimate Nezha Automobile, when did they give us a "shocking, crying ghosts" operation?
3. A breakthrough in the intelligent experience of 150,000-level automobiles
I heard that Nezha Automobile is "hyped" enough this time! They not only came up with a large-scale model intelligent system, but also launched a value-for-money L series model, with a price of only about 150,000 yuan.
I have done a lot of hard work, this L series model is not a simple low-cost model, it is equipped with Nezha Automobile's own large model intelligent system as standard! You think, 150,000 level models can enjoy this kind of intelligent voice interaction, intelligent retrieval and other black technology, it is definitely an experience upgrade that cannot be achieved by models of the same level.
But let's take a look at the actual functions of the L series. It is said that its voice system not only has basic recognition and response, but also can think and communicate like a human, and in addition, the built-in intelligent assistant in the cockpit can also assist in driving navigation, information query, etc., which can be said to be quite comprehensive.
In addition, judging from the news circulating on the Internet, the interior design of the L series models is also quite outstanding, supplemented by large-size curved displays, multi-screen surround interaction and other configurations, the experience will definitely be a lot more powerful. I wonder if this "dark horse" of about 150,000 yuan will earn enough eyeballs after the actual car is launched? Let's wait and see!
4. The power of partners: building an AI automotive ecosystem
When studying the AI layout of Nezha Automobile, Xiaobian found that their partner lineup is really not simple! Qualcomm and SenseTime are all part of the technology giants, and it seems that they are riveting enough strength to compete in the field of smart cars.
The first is the cooperation with Qualcomm, Nezha Automobile not only uses Qualcomm's top-of-the-line Snapdragon Ride Flex cockpit chip platform, but also has in-depth cooperation with Qualcomm in many fields such as autonomous driving and on-board AI. As the world's leading chip supplier, Qualcomm's strength in the field of automotive electronics is obvious to all, and the cooperation between the two companies will surely release a strong synergy.
Another heavyweight partner is SenseTime. As the "vanguard" in the field of AI vision in China, SenseTime not only provides in-vehicle AI vision solutions for Nezha Automobile, but is also expected to help Nezha build an autonomous driving system. This innovative attempt to deeply integrate vision AI with on-board systems will be a great boost to improve the level of vehicle intelligence.
In addition to upstream chip and computing power suppliers, Nezha Automobile is also extending its cooperation tentacles in the downstream. For example, in the creation of intelligent cockpit experience, they have introduced professional companies in the fields of voice interaction and virtual humans to fully tap the potential of AI-enabled cars.
Nezha Automobile not only independently develops AI technology, but also actively integrates upstream and downstream resources, and is building a complete AI automotive industry ecosystem. This all-round and open cooperation model will surely become an important guarantee for the success of its AI strategy.