WM Motor collapsed, and many people ridiculed WM Motor's owners as "wronged", and even several top car review Vs who strongly recommended WM Motor at that time were scolded on the hot search. Many people question why so many "mainstream" new energy vehicle brands have no brains to choose the "miscellaneous brand" of Weimar, and they can't figure it out or understand. In fact, you don't have to stand and talk without backache, after reading the past glory of WM Motor, you won't say that.
In 2019, WM Motor sold a total of 16,876 vehicles, ranking second among new forces.
In 2020, WM Motor sold a total of 44,400 vehicles, an increase of 163% year-on-year, setting a record high in sales.
In the same period of 2020, WM Motor received 10 billion Series D financing, and even capital is optimistic about this new power car company, let alone our ordinary consumers;
However, it is such a "potential stock", which burned tens of billions in four years, and suddenly it will not work, and even the founder has gone overseas, which caught consumers off guard. Especially for WM car owners who have already bought a car, the smart cars in their hands have truly become "bricks". What about those who shouted that sales are justice, but at this critical juncture, they all chose to lose their voices collectively, and consumers who spent money to support WM Motor are now even having problems with basic maintenance, not to mention the second-hand value retention rate of old cars.
Some well-known experts in the industry boldly predict that 80% of new energy vehicle brands on the market will not survive the next 5 years, and many car owners will become stepping stones or victims of the progress of new energy vehicles. Because until now, these 2 pain points have not been solved.
Pain point 1: The price race has little effect, and consumer decision-making is not greatly affected by it
If the main tone of the automotive market in 2023 is "volume configuration", then the development of the automotive industry in 2024 will be characterized by "volume price". The price of a medium and large pure electric car, from the starting price of 300,000 or 400,000 yuan in the past, has directly rolled up to the current starting price of more than 100,000 or 200,000 yuan, which is not the conscience of car manufacturers, but the helpless move of insufficient competitiveness. And this seemingly direct and effective price war has actually had little effect.
According to a survey conducted by McKinsey, a well-known research institution, since the end of the epidemic era, consumers' willingness and ability to spend have been enhanced, and their attention has been continuously shifted to mid- and high-value models. The intensifying price war has a limited direct impact on consumers, with eighty percent of consumers saying that the price war has not had a positive impact on their car purchase decisions. Therefore, car companies blindly roll up prices, just a short-term drink to quench thirst, and the status quo of continuous losses cannot ensure the healthy operation of enterprises.
Pain point 2: The magic weapon for new energy enterprises is to go out
The vast majority of new power auto brands, after achieving certain results in China, have begun to float and immerse themselves in "self-esteem". He pointed fingers at many traditional car companies and old-timers, and even proposed that there will only be 5 car companies left in the Chinese market in the future, and the rest of the brands will be delisted or withdrawn from the Chinese market. Li Shufu, chairman of Geely Automobile, has attacked this fallacy, believing that the person who said these words is simply a "frog at the bottom of a well", and should open his eyes to the world. In January ~ March 2024, none of the top 10 car companies in vehicle exports are new forces.
We admit that China is one of the largest auto markets in the world, but the domestic cake is limited, and there are so many people participating in the sharing of food, so it is unrealistic to focus only on domestic sales and expect to increase production capacity. The magic weapon for new energy vehicle companies to win is not to close the country, but to choose to go overseas and form a strong competitiveness in the global market, so as to be truly invincible.
Take the well-recognized domestic luxury brand Hongqi as an example, in addition to deeply cultivating the domestic market, it has also actively launched China's intelligent manufacturing overseas, since its inception has been 66 years, why can it stand tall in such a fierce competition? In the first quarter of 2024, China FAW achieved vehicle sales of 743,000 units, of which the Hongqi brand reached 100,300 units, a year-on-year increase of 64.3%, and export sales increased by 79% year-on-year to 26,800 units. And in the first quarter, Hongqi Automobile has launched a number of blockbuster models, among which the popularity of Hongqi HQ9 PHEV has remained high. In the final analysis, it is indispensable for enterprises to continue to go forward healthily and continue to provide users with "high value" products.
Although the MPV segment is niche, users are often high-end, and they have very high requirements for the appearance, comfort, space, power, and safety of the whole vehicle. The reason why many people have great expectations for this car is because it fired the first shot of MPV's "same price of oil and electricity", with a price range of 358,800 ~ 538,800 yuan, which can be on the green card and is exempt from purchase tax. Compared with fuel vehicles MPV at the same price, it is equivalent to getting a lot of affordable "privileges".
In addition, the latest "super hybrid" technology of the Hongqi brand is also installed for the first time on the Hongqi HQ9 PHEV, and the whole system is equipped with a 2.0T four-cylinder plug-in hybrid engine as standard, which is rare in the same level of competing products, and the products of general friends are more equipped with 1.5L or 1.5T heads, and the configuration difference can better reflect the sincerity of the Hongqi brand. The hybrid system of "4 engines and 8 modes" can intelligently adjust the work according to different working conditions, solve the shortcomings of "weak feeding and high fuel consumption" of the extended range vehicle or single-speed hybrid, and switch at extremely fast and insensible speed, and the whole stroke is smooth and surging, not affected by speed and temperature range. With the blessing of the electric four-wheel drive system, the dynamic performance of the vehicle is fast and stable, without affecting the comfort experience of the driver and passengers.
The new Hongqi HQ9 PHEV has a pure electric range of 73km, which is completely enough to meet the short-distance commuting in the city. The range can reach 833km with full fuel and full charge, and there is no energy replenishment anxiety and travel worries. Equipped with drive motor hybrid energy recovery technology, the fuel consumption of the vehicle is as low as 2.2L per 100 kilometers, and the fuel consumption of 100 kilometers is only 7.5L.
The length, width and height of the new Hongqi HQ9 PHEV are 5222/2005/1935mm, and the dimensions are much larger than those of competitors in the same class. With the blessing of the 1.2㎡ panoramic canopy, the whole car appears open and stretched, and the reasonable layout ensures that each seat is comfortable and equal. The car is equipped with Nappa leather seats, zero gravity seats in the double C position, support 173° reclining adjustment, 16 electric adjustments, and hot stone physiotherapy massage function to relieve travel fatigue. The LCD smart control panel is at your fingertips, and functions such as air conditioning, lighting, and sound can all be adjusted through the panel.
The car machine is equipped with Hongqi Zhilian 3.0 plus smart technology, navigation, entertainment, audio-visual life peripherals, etc., and the mobile phone can also realize up to 12 vehicle remote control functions. A 12-speaker Dynaudio sound system with double-glazed glass and active noise cancellation in a tranquil environment is like a concert scene. AEB emergency braking, no opening warning, rear collision warning and other active safety configurations are also armed to the teeth.
The exterior of the new car continues the classic design of the Hongqi family, with a waterfall-like flowing grille and a strong sense of visual impact on the square and full body, and the red line flag and the matrix light group with wings and flying all constitute the unique logo of the Hongqi HQ9 PHEV. The 9H's armor body design has ultra-high-strength steel and high-strength steel accounting for 68%, which meets the C-NACP five-star safety design standard.
On the whole, the reason why Hongqi Automobile has been able to stand for decades is that it relies on both domestic and overseas grasping, and the continuous innovation of product value is the fuel to boost the development of the enterprise. The solution and rise of the pain points of China's new energy vehicles rely on such doers. Consumers who don't want to step on the pit when buying a car should choose this kind of mainstream manufacturer with heritage and security. #红旗HQ9 PHEV#