Recently, a remark that "Chuangwei Automobile can cure diseases and prolong life" has sparked heated discussions on the Internet.
These words came from the mouth of Huang Hongsheng, the founder of Skyworth Automobile.
He said in public that since he drove Skyworth cars, his high blood pressure, diabetes and other problems have been cured, and he can prolong his life.
As soon as this "miraculous cure" remark came out, it immediately rushed to the hot search list.
In the face of this turmoil, Skyworth Automobile officially issued a statement in response as soon as possible.
The official said that Huang Hongsheng was just sharing his personal experience, and not all models with relevant functions were available.
Skyworth Auto's original Health 3.0 system does help improve sleep quality and assess physical condition, but this does not mean that it can have the effect of "curing diseases".
Everyone's physical condition is different, and the feeling after use will be different, Skyworth Auto has never claimed to have the function of "health care products".
Sharp-eyed netizens found that Skyworth Automobile's sales performance in recent years has not been ideal, setting goals every year and "slapping the face" every year.
According to the data, Skyworth Automobile will sell about 18,600 vehicles in 2023, a year-on-year decrease of about 15%.
In the first three months of this year, the average monthly sales volume was less than 1,000 vehicles.
In the face of sluggish market performance, Skyworth Auto plans to shift its focus to overseas markets.
However, analysts pointed out that under the influence of unfavorable factors such as the global epidemic and chip shortage, it may be difficult for Skyworth Automobile to go overseas.
Some industry experts have questioned the "miraculous curative effect" of Skyworth Automobile.
One expert, who asked not to be named, said bluntly that even if a car vehicle has functions such as sleep aids, it is unlikely to serve as a health care provider.
No matter how advanced the system is, it can only play an auxiliary role in monitoring, and cannot replace medical treatment at all.
The expert believes that Skyworth Auto should not exaggerate and mislead consumers.
As a means of transportation, safety and performance are the most important criteria, and excessive hype will cause consumer disgust.
Although the remarks of the founder of Skyworth Automobile are exaggerated, it is undeniable that in the current environment of "healthy economy", "healthy travel" is becoming a marketing gimmick for many car companies.
From Mercedes-Benz's "health" concept car, to Li Auto's fully automatic seat adjustment, to Xiaopeng's main WeChat car version, more and more car companies have begun to make a fuss about health and intelligence, trying to increase the added value of products.
In this regard, some experts remind that as a consumer, you should still keep your eyes open when buying a car, don't be easily confused by hype, blindly follow the "health concept", and pay more attention to the core quality of the product.
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