Once upon a time, domestic brands were in the ascendant in the A-class SUV market, and they were in the limelight for a while.
Haval H6 is invincible all over the world, and its sales once led the world.
However, time has passed, and today's A-segment SUV market has changed dramatically.
According to the sales list in the first half of April, Japanese brands actually occupied four of the top five seats, and only the Xingyue L was left alone in the domestic SUV.
Could it be that the hometown of a domestic brand has really been stolen?
Investigating the reasons for this, there are nothing more than two: one is the joint venture brand, and the other is the domestic brand falling out of favor.
Let's talk about the joint venture brand first.
Honda CR-V and Toyota RAV4 have attracted a large number of consumers by virtue of their large concessions, and the terminal price is close to that of their own brands, and the cost-effective advantage is highlighted.
Taking CR-V as an example, the guide price is 185,900-263,900, but the actual price after the discount is only 143,900-219,900, with a maximum reduction of 42,000!
Looking at RAV4 again, the market discount is as high as 40,000 yuan, and the starting price is only more than 130,000 yuan.
A few years ago, you could have bought a high-end compact car, but now you can drive home a compact SUV of a Japanese brand, which is really exciting.
In addition to making significant concessions to attract consumers, the joint venture SUV is not inferior to domestic brands in terms of product strength.
The CR-V is equipped with a 1.5T + CVT power combination, which achieves a balance between power and economy; The RAV4 is not only available in a traditional gasoline version, but also in a hybrid version, which also provides consumers with more choices.
In the face of the all-round development of joint venture brands, the competitive advantage of domestic SUVs is gradually being eroded.
Let's look at the domestic brand falling out of favor.
Although the performance of the BYD Song series models is acceptable, and the Changan CS75 PLUS has not fallen out of the top five, the overall decline of domestic SUVs has been very obvious.
On the one hand, there is still a big gap between independent brands in technology accumulation and product iteration, and the core competitiveness needs to be further improved; On the other hand, in recent years, joint venture brands have made efforts in the domestic market, and their product strength and price advantages have become increasingly prominent, which has formed a huge competitive pressure on independent brands.
Although the counterattack of the joint venture SUV may be short-lived, it also gives a warning to domestic brands: resting on their laurels will only accelerate decline, and only by constantly innovating and having the courage to change can they be invincible.
The tide of new energy has arrived, and whoever can take the lead in the layout and transform as soon as possible will be able to win the future.
The final direction of the April sales list is not yet known, and it remains to be seen whether domestic brands can catch up in the second half of the month.
But regardless of the outcome, this battle between autonomy and joint ventures will drive the industry forward and give consumers more and better choices, which is a good thing.
It's just that from the perspective of domestic brands, the current situation is really a bit embarrassing - is the SUV really going to be stolen?
What do you think about this? Feel free to interact with me in the comment section!