On April 25, the Beijing International Automobile Exhibition was held and became the focus of social attention. With the theme of "New Era, New Cars", the exhibition aims to highlight the innovative capabilities of the automotive industry and lead the trend of consumer car purchases.
At the press conference, GAC Trumpchi demonstrated its latest achievements in the high-quality transformation of new energy technology enterprises. The in-depth cooperation with Huawei has been further upgraded, and the Trumpchi Huawei Joint Innovation Plan has been jointly launched, focusing on in-depth cooperation and R&D in the fields of intelligent chassis and intelligent human-computer interaction.
GAC Trumpchi also released the full-cycle and full-scenario worry-free solution "EV+" to provide users with more convenient energy replenishment, better value-preserving quality, smarter technology and better service.
In addition, GAC Trumpchi also brought a full matrix MPV model to the Beijing Auto Show. Among them, in addition to the official launch of the 2024 Trumpchi New Energy E9 series of new cars and the pre-sale of the Trumpchi New Energy E9 four-seater high-end version, Trumpchi's latest models, the Trumpchi GS4 MAX and the Trumpchi M6 MAX equipped with Huawei HiCar, were also unveiled at the Beijing Auto Show, demonstrating the brand's comprehensive strength and innovative achievements.
At the Beijing Auto Show, the GAC Trumpchi booth was full of stars, not only "stars" gathered, but also powerful, idol and idol powerful people took turns to check in.
Cooperate with Huawei to create high-value products
At the Beijing Auto Show with the theme of "New Era, New Automobiles", GAC Trumpchi, under the guidance of GAC Group's "Smart New Life", demonstrated a series of latest achievements in the high-quality transformation of new energy technology enterprises.
2024 is considered to be the starting point for GAC Trumpchi to move towards a new three-year renewal, and the introduction of new technologies, new products and new services will accelerate its high-quality transformation into a new energy technology enterprise.
The technical upgrade is significant, among which the i-GTEC2.0 of Trumpchi Zhidian Technology has undergone a new upgrade, introducing the i-GPMA2.0 global modular architecture, X-SOUL Xingling electronic and electrical architecture and the integration of i-POWER multi-energy system. This upgrade provides users with a smarter, more luxurious, more efficient and more advanced overall technical solution for new energy vehicles. It is worth mentioning that the cooperation between GAC Trumpchi and Huawei has also reached a new height, jointly committed to promoting the development of intelligent technology, and plans to launch a new flagship model of the world's top level in 2025.
With its mature car-making technology, pragmatic car-making genes, and continuous innovation capabilities, GAC Trumpchi's "strong alliance" with Huawei has attracted much attention. It is reported that GAC Trumpchi will be driven by GAC's self-developed and Huawei's intelligent dual routes, and jointly launch the "Trumpchi Huawei Joint Innovation Plan" to gradually apply intelligent technology to Trumpchi's core products and provide users with more intelligent choices.
In addition to technical upgrades, GAC Trumpchi also focuses on solving problems such as low value retention rate and inconvenient energy replenishment of new energy vehicles.
At present, the new energy vehicle market continues to be hot, and users are facing increasingly severe anxiety about energy supplement, quality, safety, and service. As Huang Yongqiang, general manager of GAC Passenger Vehicle, said, with the old map, you will never find a new continent. As a new energy powerhouse, GAC Trumpchi has never shied away from problems, and based on new energy technologies and products, it provides users with a worry-free solution "EV+" for all cycles and scenarios, aiming to provide users with more convenient, more value-preserving, smarter and better services.
At the same time, in order to bring more high-value choices to users and undertake the worry-free solution EV+ for all cycles and scenarios, GAC Trumpchi officially brought the 2024 Trumpchi New Energy E9 and Trumpchi New Energy E9 four-seater high-end versions at this year's Beijing Auto Show. In addition, the company also exhibited its M6 MAX MPV equipped with Huawei's HiCar.
The 2024 Trumpchi New Energy E9 has been fully upgraded in terms of luxury and comfort, with a new premium version of 299,800 yuan (limited time) and a customized version of 409,800 yuan for state guests to meet the diversified needs of different users for high-value new energy luxury MPVs. In addition, GAC Trumpchi teamed up with the world-renowned modification brand Lorenz of Germany to create the Trumpchi new energy E9 four-seat high-end version for high-end business people, and also opened pre-sale at the same time, with a pre-sale price of 799,000 yuan.
And the Trumpchi M6 MAX with Huawei's blessing has also achieved a leapfrog lead in terms of configuration. It is equipped with Huawei's in-vehicle Hicar system, which realizes the seamless connection between the mobile phone and the in-car machine, so that drivers can enjoy a more convenient and intelligent travel experience. In addition, the Trumpchi M6 MAX has also upgraded a number of configurations such as 360-degree panoramic image and electric tailgate to make driving easier and safer. These enhancements not only enhance the vehicle's sense of technology, but also allow the driver to enjoy a more comfortable driving environment.
These new technologies and new models fully demonstrate the competitive strength of GAC Trumpchi in the market. Since the launch of the Trumpchi M8 in 2017, GAC Trumpchi has transformed from a follower to an industry leader, not only breaking the monopoly of the joint venture MPV, but also achieving great success in the M8 Master launched in 2020 and the M8 Grandmaster launched in 2022, with an average monthly sales of more than 5,000 units. These measures have strengthened consumers' recognition of Chinese brands and reflected the improvement of national pride and self-confidence.
GAC Trumpchi's MPV series continues to innovate, from the 100,000-150,000 yuan family MPV Trumpchi M6 PRO to the high-end luxury Trumpchi M8 series, and then to the E9 and E8 in the new energy field, building the most comprehensive MPV model matrix to meet the various needs of consumers.
According to the latest data, the sales of the Trumpchi MPV family continued to climb, reaching 14,800 units, a year-on-year increase of 6%, and maintained high sales. Among Chinese brands, the M8 won the sales crown of large MPVs, the M6 PRO ranked first in the sales of household MPVs, and the sales of new energy E8 medium-sized family MPVs led the way. The Trumpchi brand has led the sales volume of China's luxury MPV market for 64 consecutive months, consolidating its leading position in the market.
This achievement is due to Trumpchi's deep understanding of the needs of Chinese families, continuous product innovation and excellent product strength. At the same time, GAC Trumpchi has maintained a leading position for a long time and has also performed well in terms of value retention, with the M8 ranking first in the list of independent MPVs with a three-year retention rate of 69.26%, and the M6 ranking first in the list of independent compact MPVs with a three-year retention rate of 64.27%. (Data source: China Automobile Dealers Association)
The gathering place of celebrities and celebrities welcomes another 100,000-level car
At the 2024 Beijing Auto Show, GAC's Trumpchi booth attracted the attention of a number of celebrities, including the CEO of Huawei BU, the idol faction Zhang Ruoyun, and the founder of Xiaomi Group, Lei Jun.
Among them, Jin Yuzhi, CEO of Huawei BU, visited the booth of GAC Trumpchi at the Beijing Auto Show and witnessed the release of the joint innovation plan between Trumpchi and Huawei. Immediately afterwards, the high-profile powerful actor Zhang Ruoyun appeared as the spokesperson of the Trumpchi new energy brand, and jointly announced the launch of the 2024 Trumpchi new energy E9 with the general manager of GAC Trumpchi. Lei Jun, the founder of Xiaomi Group, also appeared at the GAC Trumpchi booth to exchange and learn, once again detonating the GAC Trumpchi booth.
While celebrities have driven GAC Trumpchi to become a popular gathering place, Trumpchi GS4 MAX has also accurately grasped the needs of Chinese people.
With the increasingly fierce competition in the domestic market, a "pompous style" is gradually spreading, which is reflected in the prevalence of "luxury cars per capita" and "million-dollar annual salary per capita". For ordinary wage earners, however, a return to simplicity is key. In fact, for them, the 100,000-level model is the real demand.
The latest model of GAC Trumpchi displayed at the Beijing Auto Show, the Trumpchi GS4 MAX, accurately grasped the real consumption needs of most Chinese people, and performed well in the 100,000 yuan level of models, highlighting the innovation and forward-looking of "new era and new car".
On April 18, 2024, the Trumpchi GS4 MAX was officially launched, with a limited-time price between 109,800 yuan and 119,800 yuan.
The success of the Trumpchi GS4 MAX is a revelation to the automotive market: in the context of the relative ease of building a million-dollar luxury car, it is a huge challenge to create a good car with a price of 100,000 yuan and excellent cost performance. However, the Trumpchi GS4 MAX successfully meets this challenge, and its excellence lies in the comprehensive consideration of the actual needs of consumers, providing consumers with a limited budget with a choice of cars with high safety, spacious space and great value for money.
First of all, the Trumpchi GS4 MAX performs well in terms of safety, and the whole system is equipped with the most surround 8 airbags in its class, covering 10 positions in the whole car, and protection is urgent. In particular, the side air curtain can be extended to a length of up to 2 meters, and the pressure can be maintained for 6 seconds after deployment, providing a wider range and longer safety protection for family members. With the rear side airbags, it can provide comprehensive protection for the head, waist and hips of the family in the back.
Secondly, the characteristics of low fuel consumption and fast acceleration eliminate the concerns of the average family about fuel consumption. This is due to the third-generation Julang Power ultra-efficient 1.5TGDI engine and 7WDCT high-efficiency wet dual-clutch transmission equipped with the third-generation Julang Power equipped with the Trumpchi GS4 MAX, which provides users with efficient power output and meets the needs of daily family use. At the same time, its fuel consumption is as low as 6.8 liters per 100 kilometers, and the average fuel cost is only about 5 cents per kilometer, realizing the economic practicability of family cars.
In addition, the body size of the Trumpchi GS4 MAX is 4685mm×1901mm×1690mm, with a class-leading wheelbase of 2750mm, creating a spacious living room with a more spacious riding space. The car adopts a zero-pressure comfortable seat design, so that passengers can comfortably stretch their long legs, and even easily achieve "Ge You Lie". In addition, the flat design of the rear tunnel provides passengers with more legroom, even if you are seated with three adults, there is no feeling of crampedness.
In short, the Trumpchi GS4 MAX can provide such a comprehensive and excellent model at the level of 100,000 yuan, thanks to the concept of "making good cars with ingenuity" that GAC Trumpchi has always adhered to, and constantly pursues excellence and excellence. GAC Trumpchi has continued to advance in technology accumulation and innovation, reaching the world's leading level. Nowadays, high quality, high value retention and high sales have become synonymous with Trumpchi manufacturing, and accelerate the high-quality transformation of Trumpchi to a new energy technology enterprise.