There are large-scale vulgar pictures in the car live broadcast room, and selling cars like this will only "overturn"

2024-05-15 15:10:31

There are large-scale vulgar pictures in the car live broadcast room, and selling cars like this will only "overturn"

Jimu News

2024-05-15 13:48Posted on the official account of Hubei Chutian Metropolis Daily

Jimu News commentator Qu Jing

Recently, a screen recording of a live broadcast room of car sales spread on the Internet. In the video, when the female anchor introduced the Jietu brand car, she was wearing a miniskirt, standing in the second row of the car, bending down to grab the armrests of the first row, and bending over to expose her bottoms. At this time, the camera focused on the bottom of the female anchor's skirt, and twice showed the audience close-ups of the female anchor's skirt and legs. The anchor's language also has a lot of vulgar content such as hints and teasing.

The female anchor in the video calls herself "Bingbing" and often appears on a short video platform account "Jietu Auto - A Store in Ningxia", and the indecent videos circulating on the Internet are suspected to be from the live broadcast of the account. A staff member of the official customer service of Jietu Auto confirmed that the store involved was its operator. It said that it will give feedback to the relevant departments of the company and strive to reply as soon as possible. However, as of press time, the reporter has not received any feedback. (According to the New Yellow River client on May 14)

There are large-scale vulgar pictures in the car live broadcast room, and selling cars like this will only "overturn"

Screenshot of the indecent car selling video on the Internet

The reason why the videos circulating on the Internet clearly give people a sense of "rubbing the edges" is that their actions and words have completely gone beyond the boundaries of introducing car products. Generally speaking, the live broadcast of selling a car, the focus should be on the basic information such as the shape, performance, and configuration of the car, what are the advantages compared with similar products, what kind of customer needs are more in line with it, and what kind of brand culture you want to promote, etc., and the live broadcast can also show some daily use scenarios, so that users can understand the characteristics of the product more intuitively. But in any case, there is no need for the female anchor to make such an extremely unnatural and deliberately naked action, and there is no need to aim the live camera at the private parts such as the bottom of the woman's skirt, which is no longer selling a car, or nakedly "wiping the edges".

The homepage of the live broadcast account of the store involved

Moreover, during the live broadcast, the female anchor repeatedly used vulgar language such as "You control me for 7 seconds" and "Big brother is over in 7 seconds", and fan interaction is also talking about pornographic and vulgar content, bluntly saying: "It's all here to see Bingbing", and the account operator also actively interacts with these vulgar comments. It can be seen that this is by no means an accidental live broadcast accident, but most likely a means for this store to win eyeballs and grab traffic.

There is a lot of vulgar content in the comment area of the store account involved

It is very doubtful that such blatant and dirty marketing can really help car sales. A large number of netizens poured into the live broadcast room, all just to watch the lower limit of the female anchor show, how many really want to know about cars? Even if someone wants to buy a car, seeing such an atmosphere and posture, I am afraid it is difficult to have a good impression of this car. How can brands ignore this kind of unscrupulous behavior for the sake of good traffic data, violating public order and good customs, and ruining the reputation of the brand? How can the platform sit idly by with this kind of behavior of using "fragrant car beauties" as a gimmick, beating vulgar "edge balls", destroying the network ecology, and polluting the social atmosphere?

The competition in the automobile sales industry is fierce, so whether it is offline or online, there will be some dealers who engage in vulgar and side-rubbing marketing in order to create topics, hype up heat, and engage in vulgar marketing. Some let female car models dress cool and make various seductive movements during the auto show; Some of them are making a fuss about sales copywriting, and there have even been "explicit" marketing words such as "one single hug, two single kisses, three orders for dinner, and four orders you have the final say". In recent years, the most common is to deliberately express sexual innuendo in the live broadcast room for the purpose of vulgar teasing, through behaviors such as revealing clothing, provocative posture, and making indescribable sounds, so as to obtain traffic benefits. The "beautiful woman using her feet in stockings to demonstrate the gear" and "leaning on the car to show her body curves" are typical negative cases, which are also explicitly prohibited by major mainstream short videos and live broadcast platforms.

Although these marketing methods do not follow the right path, although they cater to the low-level tastes of some people, they are very disgusting to normal consumers, not only violating relevant laws and regulations, but also bringing serious negative impacts to the entire industry, so that the job of car sales is stigmatized, which can be said to be self-contemptuous and self-immolation.

Countless cases have proved that the vulgar marketing of "destroying the three views" and "objectifying women" cannot bring real positive traffic, but will only make people feel foul, and will eventually be severely punished by the law, and it is impossible to have a foothold on the platform. It is hoped that the regulatory authorities and platforms will further strengthen supervision to sweep away and curb pathological vulgar marketing, and major brands and relevant industry associations should also pay attention to such undesirable phenomena in the industry, seriously deal with and boycott violations, and do not let car sales become a breeding ground for vulgar topics. Merchants and sales staff must be more strict with self-discipline, and remember that they must not lose the bottom line at any time, blindly engage in vulgar speculation, and if they can't sell the car, they will only "overturn"!

(Source: Jimu News)

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