The online car market learned that Hefei Economic Development Zone and WEILAI signed a cooperation agreement on the second phase of the NeoPark Xinqiao Intelligent Electric Vehicle Industrial Park and the key core components supporting projects. According to the agreement, it will introduce the new high-end brand intelligent electric vehicle products of NIO Group, etc., and is scheduled to be completed and put into operation in 2024, covering an area of 1860 acres.
It is reported that the new brand will enter the 30,000-50,000 US dollars (about 180,000-300,000 yuan) market, mainly competing with Volkswagen, Tesla and other brands, compared with the existing product price point is lower, can be regarded as a "low-end" brand.
Previously, Li Bin, chairman of WEIO, said: "Entering the mass market is a long-term strategy, and we have been following up on the attention internally, but the NIO brand will always focus on the high-end car market." It can be seen that the relationship between Weilai and the new brand is similar to Audi and Volkswagen, Lexus and Toyota, and the current models of Weilai mainly cover the range of 300,000-600,000 yuan, and the new brand will focus on the market below 300,000 yuan.
It is understood that the new brand project code name of WEILAI is ALPS (Alps), the business work of the new brand is progressing smoothly, the core team is completed, the strategic direction and development plan are clarified, and the first batch of products has entered the key research and development stage. In addition, Li Bin said: "I hope that the new brand will provide better products and services at a lower price than Tesla." ”