Unexpectedly, "Hefei Release" became a car blogger today, exposing the news of Weilai's new brand to netizens.
On May 10, Hefei released the news that on May 10, from the 2022 Anhui Province major project "Cloud Signing" activity, it was learned that Hefei Economic Development Zone and WEILAI signed a cooperation agreement on the second phase of the NeoPark Xinqiao Intelligent Electric Vehicle Industrial Park and the key core components supporting projects.
The project covers an area of 1860 acres, and according to the agreement, it will introduce the new high-end brand intelligent electric vehicle products of WEILAI Group, and is scheduled to be completed and put into operation in 2024.
It is understood that the new brand will compete with Tesla, Volkswagen and so on. At present, the core team of the new brand has been completed, and the first batch of products has entered the key research and development stage.
According to the "First Finance" report, the project code name of the Weilai Volkswagen brand is ALPS (Alps), and the price of the model may be between 150,000 yuan and 300,000 yuan.
Earlier, Li Bin said at the earnings conference that the general rule of the automotive industry is that the models and price points that a brand can support are limited, so Weilai will choose to use new brands to enter the market of 30,000 to 50,000 US dollars.
He believes that there is still a large market in the market of 30,000 to 50,000 US dollars, and the premise of NIO is not to sacrifice gross profit and set a reasonable gross profit range to enter this market.
At the same time, at the 2021 financial report meeting, Li Bin revealed that "the work of the new brand business for the mass market is progressing smoothly, the core team is currently being built, the strategic direction and development plan have been clarified, and the first batch of products has entered the key research and development stage." ”
