Ideal MEGA spy photos exposed, Li Xiang previously said that he was designed to be like this bird, and he jumped off the building
From the 9.13 ideal MEGA spy photo exposure incident, it can be seen that a large number of automotive media are on the ideal set.
First, the ideal little nine-nine
The ideal MEGA's heavy camouflage spy photos began to appear in April 2023, and even finer styling car spy photos were exposed in August, so the discussion of this "high-speed rail head" in the first batch of car circles was fermented several times as early as a few months ago.
A relatively large spread was that sugardesign made a predictive rendering based on disguised spy photos, which was replied by Li Xiang himself: "If the real design is like this bird, I will kill the design team and jump off the building by myself."
By 9.13 Xiaopeng's "scientific and technological angular young MPV" (the positioning I casually started is not Xpeng's official Ha) The Ministry of Industry and Information Technology declared that the photo was exposed, and Xiaopeng's popularity was about to catch up.
Ideal couldn't sit still, self-directed and self-acted filmed a light camouflage car on the road, sent it to the media, let them bring high-speed rail and other words to spread "leaks" and forward.
Teacher He Lei commented very well, free comments are not like soft texts, compared to Xiaopeng X9, pretend to be fierce, and the small video of the circle of friends is convenient to forward a few explosive points and quickly pull up the virus spread of this "high-speed rail".
Second, how other manufacturers took the bait
Represented by Denza Zhao Changjiang, many media turned out the earlier comparison of various bullet MPVs with the ideal MEGA, trying to prove that this design is not new and has long existed, and the ideal MEGA is suspected of plagiarism. Ramen chefs and other authors who made predictions were also caught off guard and had to revise a new round of predictions.
This is actually completely unnecessary, the market has already voted with its feet, even if the GL8 is carrying a large bread label, ordinary consumers can still see that it is more advanced than Wuling Hongguang.
With the GL8's own internal upgrades to Avia and Century, Trumpchi M8 Grandmaster and other square box mpv is higher than the old GM8, Toyota Xena and other flat box mpv is higher than the old Odyssey, Mercedes-Benz V as a box but constantly changed into a luxury RV, as well as Alpha markup and extreme krypton 009 Xuerous face, etc., this series of facts are pointing to MPV not only business, it can be more high-end and more diversified.
The market is not what it used to be, Dongfeng Lingzhi, Wuling Zhengcheng, Wuling Hongguang plus, these low-end MPVs mixed into the high-end car interior, ordinary people can easily distinguish them.
Third, size and interior are the focus
Xiaopeng's angular MPV X9 is not much uglier than the ideal high-speed rail head at present, the problem is that the ideal uses the hot spot exposed by the Xpeng declaration map, and the virus spread of the word high-speed rail easily steals the popularity of the label.
What is more noteworthy is that the streamlined shape of pure electric vehicles is thousands, Mercedes-Benz EQS and other large mouse modeling publicity drag coefficient has not won much consumer favor, but has been criticized for being too ugly, streamlined MPV aerodynamics compared to traditional MPV higher income, how to take the positive (controversial) flow is a key.
Ideal this time to do a simple and smooth MPV "high-speed rail" shape spread, the shape was not worth so much heat, but let more ordinary passers-by see that the MEGA car is very large, indeed streamlined and size are like high-speed rail.
This lays a good cognitive foundation for the ideal official follow-up marketing of the car's second-row space, third-row space, interior luxury, sofa seats and other selling points.
To sum up, I think that MEGA is not very good-looking but full of personality, and the high-speed rail label also matches the actual positioning of the car, and the spread has already pressed Xiaopeng on the home of Xpeng X9. I believe that the previous L789's ideal of creating a comfortable "home" experience for a family of many people should continue to surprise the interior space and interior on the MEGA car.