Price wars, oil and electricity battles, and competition between new and old forces...... The auto market in the first half of the year can be described as full of gunpowder. Recently, in addition to Xiaomi's launch of the SU7 that exploded the industry, the competition between the world and the ideal is also full of highlights.
You know, rewind the time to 2023, Ideal is undoubtedly the hottest new car-making force in China, and last year it delivered more than 370,000 new cars, and it is not too much to say that it is "unbeatable" in this segment. But since the launch of the M7, with the deep blessing of Huawei, this new force has also risen rapidly, and it will be the champion in terms of delivery volume for three consecutive months in 2024, and it is currently the most direct competitor of Li Auto.
There is no doubt that under the impact of Wenjie Automobile, Li Auto is not so nourished, and the recently launched pure electric new car MEGA has also been questioned by a large number of people, resulting in the ideal public opinion "not as good as before" and is in dire straits. In this context, Ideal also began to compromise, and on the 22nd of this month, it was officially announced that its L7, L8, L9 and MEGA models were reduced in price, of which the L series was reduced by 18,000 yuan to 20,000 yuan, and the MEGA price was reduced by 30,000 yuan.
In terms of price reduction, the cost performance of all ideal models has been improved, especially the ideal L7 car, the starting price has dropped to 301,800 yuan. However, although the ideal is much cheaper than before, not everyone has the financial strength to buy the ideal car, and 300,000 is also a lot of money. So in addition to the price reduction, Ideal also launched the Ideal L6 some time ago, with a starting price of only 249,800.
It can be said that this car has undoubtedly returned to the ideal "comfort zone", after all, it not only has a "refrigerator color TV sofa", but also a range-extended SUV, that is to say, there is no range anxiety, and the cost of using the car is much smaller than that of pure fuel vehicles, plus the price has fallen below 250,000 yuan, it is indeed a good choice for some people.
However, the Ideal side has just launched the L6, and the Wenjie car is not idle. As the most direct competitor of Ideal, it launched the new M5 on the 23rd, with a starting price of 249,800. It can be seen from the price that the price range of the new M5 is basically overlapping with the ideal L6 model, and the starting price is exactly the same, and the gunpowder behind it is self-evident, after all, these two cars are also the blockbusters of the two car companies.
Many consumers are thinking about the fact that the starting price is the same, and it is also an extended-range SUV, so which car is more worth buying? In fact, the Ideal L6 and the new M5 also have their own advantages. For example, in terms of positioning, the ideal L6 is a medium and large SUV, which has more space than the latter. For comparison, the length, width and height of the ideal L6 are 4925/1960/1735mm and the wheelbase is 2920mm, while the length, width and height of the new M5 are 4770/1930/1625mm and the wheelbase is 2880mm.
As for power, the two sides are also on par, with the Ideal L6 producing 154 hp and the new M5 delivering 152 hp. In terms of pure electric range, the new M5 has more advantages, with a WLTC pure electric range of 195km, while the ideal L6 has a WLTC pure electric range of 182km, but in general, there is basically no big problem with daily commuting in ordinary cities.
However, it should be noted that in the area of intelligent driving, the new M5 is still more attractive. After all, compared with the old model, the biggest change in the new M5 is that the whole system is equipped with a high-end intelligent driving system with lidar as standard, and has been upgraded in terms of seats, audio, chassis control, etc., which undoubtedly gives the ideal L6 a heavy blow. Because we all know,In terms of configuration,The gap between the world and the ideal is not big,The real gap is in the aspect of intelligent driving,Previously, the new M7 was in the blessing of Huawei's intelligent driving technology,Completely turned over,The entire world has been saved。 And now the new M5 has lowered the threshold of intelligent driving to less than 250,000 yuan, which is indeed too much.
Write at the end
In the red sea of this new energy vehicle market, now the major car companies are working hard in the "involution", after all, if you don't roll up, you will be swept away by other competitors. And from the point of view of the product power of the new M5, this car can be regarded as a direct "hand-to-hand fight" with the idealL6, plus the former and the blessing of Huawei's intelligent driving, then the idealL6 may indeed be more uncomfortable.
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