Lei Jun was locked in the car by Li Xiang for half an hour?

Source: Synthesized from Red Star News, Beijing News, China Business News, etc

Recently, it was rumored on the Internet that Lei Jun was locked in the car for half an hour by Li Xiang, CEO of Li Auto, at the Beijing Auto Show, which caused heated discussions.

On April 27, Xiaomi executive @徐杰云 refuted rumors: Fake, I'm next to Li Xiang. The actual situation is that Mr. Lei sat in the L6 experience, and at that time he was saying that the left and right armrests were very comfortable to place the arms, which was very reasonable from a design point of view.

User Comments:

On April 26, the 18th Beijing International Automobile Exhibition entered its second day. Lei Jun, the founder of Xiaomi, has become the person in charge of traffic, and Zhang Chaoyang, the founder of Sohu, and Zhou Hongyi, the founder of 360, are not far behind. On weekdays, Chery Chairman Yin Tongyue, BYD Chairman Wang Chuanfu and other car company bigwigs who appear with a steady image "visit each other".

Yin Tongyue, who calls himself a sixty-year-old man, grabbed the traffic. Zhang Chaoyang, Yin Tongyue, and Lei Jun took physics classes together. On the live broadcast, Lei Jun said with a smile, "If you do hybrid, Xiaomi will definitely not be able to do Chery."

Looking back on the first day of the auto show, Zhou Hongyi, the "red-clothed cannon" who was ready to sell Maybach and buy a new car, visited the exhibition while live streaming on the same day, and many car company bigwigs, including Yin Tongyue, opened the "sales model". The test ride was not enough, Zhou Hongyi even climbed on the roof of Dongfeng Motor, becoming the "oldest car model" of this auto show. At the same time, Lei Jun appeared at the auto show for the SU7 platform. So there was a grand scene on the first day of the auto show: a group of people surrounded the entire Xiaomi exhibition hall, and the crowd even spread from the exhibition hall to the entire aisle, while another group of people surrounded Zhou Hongyi, and followed wherever he went.

Li Bin, the founder of NIO, also has his own marketing methods. In addition to interacting with Lei Jun, he invited singer Wang Feng. What's even more interesting is that Li Bin also specially arranged a unique experience activity for Wang Feng. In the cockpit of NIO, the two actually performed a microphone-free karaoke chorus and performed the classic "Beijing Beijing" together. This creative way of combining music and automotive technology not only surprised Wang Feng, but also moved the audience.

After experiencing the NIO ET7 Executive Edition, Wang Feng mentioned that at this year's auto show, people have not paid much attention to foreign luxury brands.

As for the traffic problem, in Zhou Hongyi's view, only by increasing traffic can enterprises obtain communication channels with consumers. Therefore, for every enterprise, it is very important to learn how to use traffic, collect traffic, and gather traffic, and it is the unshirkable responsibility of entrepreneurs to use traffic to endorse their own products and promote their products.

Zhou Hongyi is not the only one who believes that Lei Jun should be learned, Yin Tongyue also holds similar views. "The reason why we want to broadcast live is to use some new Internet thinking. (to) learn from Yu Chengdong, learn from Lei Jun, explain and introduce in person, and force me, an old man in his 60s, to come out. Previously, 61-year-old Yin Tongyue sighed in his first live broadcast.

"Through live streaming, car owners can directly interact with consumers, convey corporate culture and product concepts, and enhance brand recognition. Jiang Han, a senior researcher at Pangu Think Tank, believes that through real-time communication with consumers, car owners can more accurately grasp the pulse of the market and provide strong support for their strategic decision-making. At the same time, through emerging marketing methods such as live streaming, traditional car companies can better demonstrate their strength and innovation achievements and attract more consumers' attention.

Editor-in-charge: Zhu Yumeng

Proofreading: Ran Yanqing

The 2024 Securities Times "Looking for the 'Golden Eagle' of Venture Capital and Discovering the 'New Seedlings' of Enterprises" plan was grandly reopened, lighting up the dream of the times and blooming the light of the times.

Click on the poster to register, and quickly poke ↓↓↓

Copyright Notice

All original content on the platforms of the Securities Times shall not be reproduced by any unit or individual without written authorization. Our company reserves the right to pursue the legal responsibility of relevant actors. For reprinting and cooperation, please contact the Securities Times assistant, WeChat ID: SecuritiesTimes

END

Click on a keyword to view it

Periscope Series In-depth Report丨Stock Board Column丨Investing in Xiaohongshu丨E Company Investigation丨Times Meeting Room丨Top Ten Celebrity Private Equity Interviews丨The Latest Positions of Tens of Billions of Private Equity Announced丨The National Standing Committee Heavy丨 Heavy!Wu Qing led a team to investigate and held 5 symposiums in a row!丨 It is about A-shares! The Ministry of Finance and the State Administration of Taxation released!丨Giants locked in and delisted! Starting from the contractor team, the annual sales have exceeded 200 billion yuan丨A shares and Hong Kong stocks broke out! The Australian mining giant swallowed the Anglo American Resources Group, offering more than 280 billion yuan丨Another A-share locked in delisting! The female boss once collaborated with private equity to manipulate the transaction of 80 billion yuan, but lost 238 million yuan