(Image source: Photo.com)
The Beijing Auto Show has always been a grand event in the automotive industry, with major car companies vying to showcase their latest models and technologies. The hottest thing at this year's Beijing Auto Show is Lei Jun, the founder, chairman and CEO of Xiaomi Technology, a rising star in the automotive industry. Some people even joked that wherever he goes, the flow of people is there, and the camera is there. Lei Jun said bluntly, everywhere I go, I am full of people, basically I don't see anything, I used to look at cars, and now I am looking at the CEO.
Recently, there is an interesting story circulating on the Internet, saying that Lei Jun, a top car model, visited the booth of Li Auto, and Li Xiang, CEO of Li Auto, closed the car door to explain Li Auto to Lei Jun, and "hard controlled" it for ten minutes, which caused heated discussions.
In this regard, Xiaomi executive Xu Jieyun refuted the rumors, saying that it was fake, and explained the real situation at the time, "I was next to Li Xiang." Mr. Lei sat in the L6 experience, and at that time he was saying that the left and right armrests are very comfortable to place the arms, which is very reasonable from the design point of view. Jokes belong to jokes, don't take jokes seriously. ”
On the morning of April 28, Li Xiang, who had been off duty for two months, expressed his gratitude to Lei Jun on Weibo and decided to give an ideal L6 Max in return for Lei Jun's support and recognition. He also mentioned, "During the period when our ideal MEGA encountered a public opinion crisis, Mr. Lei's team also took the initiative to help us solve the problem. For Mr. Lei and Xiaomi's friends, our team is two key words: gratitude + learning. ”
On April 28, Lei Jun said in a live broadcast that he was deeply impressed by the Great Wall Cannon pickup truck and the Ideal L6 at the Beijing Auto Show, and joked that if the Weibo post had more than 500,000 likes, he would buy an Ideal L6. The number of likes skyrocketed quickly and exceeded expectations.
Lei Jun said that thanks to Li Xiang's heart, he still decided to buy one to show his support, he said, "I feel that I buy more to express support." and broadcast the process of buying the ideal L6 Max to netizens, saying that he saw that the ideal sales classmates used Xiaomi mobile phones.
The bosses of the Beijing Auto Show interacted a lot, and it looked very kind, Lei Jun said, "I used to see that the competition in the car circle was quite fierce outside, and there was a lot of vicious competition." However, China's industry will develop into a competition and cooperation relationship, and in the past, there was more domestic competition than cooperation, and after Xiaomi and Huawei joined, cooperation has increased significantly.
With the rapid development of the new energy vehicle market, major car companies are competing to launch new technologies and products to compete for market share. At the same time, however, some companies are beginning to realize that going it alone is not a long-term solution, and that collaboration is the key to driving the entire industry.
The state of competition in China's new energy vehicle industry
From the perspective of potential entrants, the new energy vehicle industry is a technology-intensive and capital-intensive industry, and in the first few years of start-up brands, enterprises may have been in a state of loss, such as "Wei Xiaoli". However, it is worth noting that in recent years, the "mobile phone system" enterprises have a greater advantage in the layout of new energy vehicles, the main reason is that the current new energy vehicles are no longer only equipped with lithium batteries or other new power sources of cars, but new energy and intelligent new energy intelligent vehicles, therefore, "mobile phone" enterprises have relied on their own intelligent level to begin to lay out the new energy intelligent vehicle market, the main way to enter is to set up a new energy intelligent car brand with traditional car companies. Therefore, in general, there is a greater threat from potential competitors. From the perspective of alternatives, the alternatives of new energy vehicles are fuel vehicles and public travel modes. In the long run, it is the general trend for traditional fuel vehicles to be replaced by new energy vehicles, so the threat is not great. Public transportation may have a certain impact on new energy vehicles. Especially in areas where public transportation is more developed, some consumers believe that there is no need to purchase new energy vehicles, so public travel modes may pose a certain substitution threat to the new energy vehicle market.
Comparison of the business layout of listed companies in the new energy vehicle industry
From the perspective of business layout, the core business of Li Auto, Xiaopeng Motors, NIO-SW and other enterprises accounts for more than 90%, indicating that the business of these enterprises is relatively concentrated. In terms of key regions, most listed companies mainly focus on the domestic market. In terms of core business overview, many listed companies have new energy vehicle sales outlets in major cities across the country, and SAIC Motor is the listed company with the largest sales volume of new energy vehicles in China.
Sales of representative enterprises of new energy vehicles
In terms of sales, from January to October 2023, BYD, the brand with the largest sales volume of new energy vehicles in mainland China is BYD, leading the industry with 2.3714 million units. GAC Aion ranked second with 392,500 units, and Geely Automobile ranked third with 362,000 units. Among the new car-making forces, Li Auto ranked fourth with 284,600 units, NIO ranked seventh with 126,100 units, and Xpeng ranked tenth with 101,400 units. Overall, from January to October 2023, the sales of new energy vehicles of traditional car companies are generally better than those of new car manufacturers.
Wang Du, assistant to the president of the China Automobile Dealers Association, believes that with the acceleration of new cars on the market, the trend of market supply exceeding demand is difficult to change in the short term. He pointed out that the price war in the auto market is only a symptom, and the actual problem is that there is a contradiction between oversupply and insufficient demand in the domestic auto market.
New energy vehicles give us the opportunity to overtake in corners。 Traditional internal combustion engine and transmission technology used to be our weakness, but new energy vehicles have replaced these with batteries, motors, and electronic controls, eliminating the core technical barriers that have plagued us for a long time. China is a world leader in the manufacture of electric motors and batteries, and has abundant core raw material resources. At present, China's domestic electric vehicles have responded quickly and have surpassed traditional gasoline vehicles.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Analysis Report on Market Prospect and Investment Strategic Planning of China's New Energy Vehicle Industry" by Qianzhan Industry Research Institute
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