On May 13, 2024, the 2024 HC Automotive Aftermarket Industry (Shenyang) Summit was grandly held at the Shenyang International Exhibition Center! The summit was hosted by HC Automobile and co-sponsored by the Organizing Committee of the National Auto Parts Association to jointly create a meaningful industry summit event!
With the theme of "Breaking the Situation and New Starting Point", the summit will invite industry leaders, experts and scholars, business representatives, distributors and channel providers from all over the country to share the latest market trends, technological innovations and business models, and contribute to opening up the industry brand pattern, shaping industry benchmarks and breaking new paths!
In the face of the new market environment and challenges, in order to help enterprises open new markets and explore new models, HC held the "Breaking the Game, New Starting Point - 2024 Auto Parts and Maintenance Industry Development Forum" at the scene to jointly explore the trend change of the auto aftermarket accessories and maintenance industry.
Moderator:
Jing Qingquan, founder and CEO of Times Auto Service
Guests:
Li Yunhai, deputy general manager of Zhongshan Saifu Auto Parts Co., Ltd
Zeng Fanbin, deputy general manager of Zhejiang Weigang Technology Co., Ltd
Li Yueguo, deputy director of the after-sales business department of Zhejiang Luo's shock absorber Co., Ltd
Shen Zhenfeng, director of Beijing Golden Pentium Automobile Technology Co., Ltd
Jing Qingquan: Hello everyone, I am Jing Qingquan, founder and CEO of Times Auto Service, today I will serve as the guest host of the "Breaking the Game, New Starting Point - 2024 Auto Parts and Maintenance Industry Development Forum", in the past year, the automobile market has grown steadily, according to the latest data released by the Passenger Association, from May 1 to 12, the retail sales of passenger cars were 559,000, and new energy accounted for more than 40%, in terms of wholesale sales, From May 1 to 12, the wholesale sales of new energy of passenger car manufacturers in China were 213,000, an increase of 36% over the same period last year.
Li Yunhai: Hello everyone, I am from Zhongshan Saifu Auto Parts Co., Ltd., the company has been specializing in the field of brake pads since 1991, our company is about 60% export, 40% is domestic sales, as well as the main engine supporting business and now OEM OEM business, so it is a traditional factory.
Zeng Fanbin: I am from Zhejiang Weigang Technology Co., Ltd., the company specializes in the production of universal joints and crossshaft universal joint assemblies for automobiles, and is a professional manufacturer with more than 30 years of precipitation.
Li Yueguo: I am the head of domestic sales from Zhejiang Luo, Zhejiang Luo's has been 37 years since 87 years, from the very beginning to FAW Jiefang, FAW-Volkswagen Jetta to do supporting, and gradually develop and now the domestic and foreign markets, the existing more than 6,000 SKUs cover the model, such as Mercedes-Benz, BMW, Audi, Volkswagen and other joint venture brands, domestic cars Geely, Changan, BAIC, Jiangling, and now discuss new energy such as Weilai, Xiaopeng, Weimar, Xiaomi SU7 and other first-line brands.
Shen Zhenfeng: I am Shen Zhenfeng, from Beijing Jin Pentium Automobile Technology Co., Ltd., the company's main business is diagnostic equipment and new energy equipment.
Topic 1: The sales penetration rate of domestic new energy vehicles will reach 31.6% in 2023, what opportunities does the development of new energy vehicles bring to domestic auto parts manufacturers? How should companies respond to the current market changes?
Li Yunhai: With the changes and competition in the market, it is predicted that with the deepening of electrification, the market share of electric vehicles may account for 25% ~ 30% of the total market after 2028, so the impact on the automotive aftermarket will be greatly deepened, so at present, our company does some layout, first, in addition to passenger cars, increase the production of products in the start of commercial vehicles and engineering vehicles, including the recent new projects of high-end bicycles, etc., and secondly, continue to expand Southeast Asia, the Middle East and other markets in the market. The degree of electrification in overseas markets is weak.
Zhejiang Weigang Technology Co., Ltd. mainly produces universal joints, and the company has invested 10 million yuan in 2023 to upgrade all equipment and processes, including meeting the needs of new energy accessories.
Li Yueguo: The market share of new energy vehicles in the Chinese market is still very high, it is also a trend, we as a factory began to lay out new energy about 10 years ago, there are many new energy pilots in the middle, there are ups and downs on the development road, and the pressure on the factory is also very great, I think that as a factory to do fission for products, establish a brand department to do visibility, etc., you can have the energy to solve some practical problems.
Shen Zhenfeng: From the perspective of the repair shop, the after-sales maintenance of new energy vehicles is currently divided into the main engine factory warranty system and non-OEM authorization, from the supply chain point of view, the market to find the existing new energy vehicle parts channel is relatively few, most of the new energy vehicle maintenance using the main engine factory assembly replacement method, but the traditional fuel vehicle maintenance has original parts, analogues, brand parts, dismantling parts, etc., I personally think that if the supply chain perspective can solve the problem of new energy parts maintenance, do not need to do it in accordance with the form of assembly replacement method, It will save a lot of costs, exclude information differences, and it may become a good development.
Topic 2: In the field of automobile maintenance, new energy vehicles are significantly different from traditional fuel vehicles, which is both a challenge and an opportunity for the current automobile maintenance equipment enterprises and auto repair plants, the challenge stems from the higher maintenance technical requirements of new energy vehicles, more professional, and the opportunity is that the market is still in the development stage.
Li Yunhai: For the factory, including the accessories of the cage, swing arm, shock absorption, tie rod, brake pads and other traditional production enterprises, it is difficult to empower the maintenance plant, maintenance companies may need more from the vehicle factory, from the entrance of the 4S shop to obtain the latest technology, but as an enterprise, whether it is a factory, or a maintenance company, is to keep investing, no new equipment, new technology will be eliminated, maintenance technology is becoming more and more difficult, which requires more investment in testing equipment, Invest more in skills training for maintenance workers.
Zeng Fanbin: New energy and fuel vehicles have very different requirements for parts, our manufacturers conform to the characteristics of the tram's high horsepower, to have a more accurate, high-grade requirements on the product, we in order to comply with the market this large output torque, in the traditional product weight down 30% performance increase 30%, so Zhejiang Weigang after continuous experiments, in 2023 launched lightweight universal joints and wear-resistant parts products, but also actively to develop new products to cope with the trend of new energy, Especially for oil-to-electric models.
Li Yueguo: The whole new energy aftermarket has not formed a perfect supply chain, from the upstream factory end including circulation channels to the terminal, the future incremental speed of new energy is very fast, as a factory to do the best products, good products to the downstream channels, in the whole chain transmission is particularly important.
Shen Zhenfeng: the entire car maintenance market is not very ideal, but there is a certain growth trend, for the vast majority of repair shops, first of all, we must improve their service system, especially for the new energy market changes, to make sufficient prediction and preliminary preparations, I think new energy for the repair shop is not a transformation, but only a business addition, not all repair companies have the conditions for the full transformation of new energy, or there are more repair shops to stay in a relatively shallow level of maintenance, In particular, the technical image takes a certain amount of time, most of the current customers are relying on the service station, for the maintenance of new energy vehicles, on the one hand, it is a policy, on the other hand, it is also based on the trust in the technical level of the repair shop is not enough, so in the future, especially in terms of maintenance, it is necessary to be more perfect to meet the changes of new energy and traditional vehicles.
Topic 3: In 2024, the market competition will still be fierce, how can enterprises enhance their competitiveness in the field of auto maintenance industry through technological innovation and service upgrading?
Li Yunhai: In terms of factories, it is necessary to improve the information digitization of factories, automate equipment, reduce costs through R&D and innovation, and enhance product competitiveness. At the dealer level in the domestic market, the chassis in the new energy is the focus of the later stage, as a dealer may need to keep doing addition, then it may be necessary to do the layout of the chassis parts, tires, batteries and other new energy vehicles will not be eliminated products, and wait until 3 to 5 years later, the effect will come out, although it is difficult to increase the project, but it is necessary to move forward with a load, has been moving forward, when we do it and suddenly look back, we will find that we have not been eliminated.
Zeng Fanbin: new energy vehicles update iteration is relatively fast, the previous generation of cars updated once a few years, now new energy vehicles may be updated once in half a year or a year, and even in the middle of the update there is a facelift model, our product is to modularize the product, if there is a small change in the model, then our products are also synchronized, so that it will follow the replacement of new energy models, and the product can also be updated in a timely manner, so now it is forcing our manufacturing enterprises to improve in all aspects such as people, things, and research and development capabilities. Constantly to do technological updates to cater to the market, we have developed two specifications of new products for new energy auto parts in 2023, and we are also honored to be awarded industrial new products by Zhejiang Province.
Li Yueguo: We are still more professional in the field of new energy, he is a transformation, upgrading, but also an opportunity, Luo's has more than 30 years of development, early OE market including new energy we are very professional, today discussion is more likely to be how to operate the aftermarket, so as a factory can not be separated from three points, one is the upgrading of products, the second is professional training, and the third is to have a good team.
Shen Zhenfeng: the entire car maintenance market is not very ideal, but there is a certain growth trend, for the vast majority of repair shops, first of all, we must improve their service system, especially for the new energy market changes, to make sufficient prediction and preliminary preparations, I think new energy for the repair shop is not a transformation, but only a business addition, not all repair companies have the conditions for the full transformation of new energy, or there are more repair shops to stay in a relatively shallow level of maintenance, In particular, the technical image takes a certain amount of time, most of the current customers are relying on the service station, for the maintenance of new energy vehicles, on the one hand, it is a policy, on the other hand, it is also based on the trust in the technical level of the repair shop is not enough, so in the future, especially in terms of maintenance, it is necessary to be more perfect to meet the changes of new energy and traditional vehicles.