On May 11, Xinhua News Agency, the National Brand Construction Promotion Association, the National Asset Appraisal Association and other units jointly released the "2024 China Brand Value Evaluation Information" in Deqing, Zhejiang. With a brand value of 105.186 billion yuan, BYD ranks first in the field of automobiles and accessories. This honor is incredible, "national brand value evaluation information release" has been carried out for 11 consecutive years, is to establish a national characteristics of the brand value evaluation mechanism, to create a national brand positive energy, to promote the national brand to the world important measures, is known as the national brand value gold list, in 2024 to participate in the evaluation of the number of brands reached 1034, covering most of the industry's leading enterprises, the national brand building promotion association is affiliated to the State Administration for Market Regulation, is a very authoritative institution. #比亚迪再次递出闪亮名片#
In the past year, BYD's annual sales exceeded 3 million units, winning the global new energy vehicle sales champion, becoming the first mainland car brand to enter the top ten in global sales, and was listed on the list of the world's most valuable car brands by BrandFinance, ranking first among Chinese auto brands for three consecutive years, demonstrating the power of Chinese automobiles in the world.
Adhering to the development concept of "technology is king, innovation-oriented", BYD continues to increase R&D investment, with R&D investment of nearly 40 billion yuan in 2023 and more than 102,800 R&D personnel, making it the car company with the largest number of R&D personnel in the world, leading the global new energy vehicle reform with innovation. In 2023, the sales volume of overseas new energy passenger vehicles will exceed 240,000 units, a year-on-year increase of 337%, becoming the Chinese brand with the largest export of new energy vehicles. As of April 2024, BYD's new energy vehicles have spread to 83 countries and regions including Japan, Australia, Brazil, Mexico, Germany, and the United Arab Emirates, and have achieved good results in multiple markets, becoming the "new business card" of Made in China. BYD has also become a role model for many brands in the mainland, and it is expected that BYD can achieve more results in the international market.