On October 20th, "Go to Deep Blue at a Young Time - Deep Blue User Day and S05 Listing Release of the 4th Changan Automobile Science and Technology Ecology Conference" was held in Chongqing. Witnessed by many users, partners and media, Deep Blue Automobile ushered in an important milestone of 300,000 sales. At the event, Deng Chenghao, CEO of Shenlan Automobile, thanked users for their trust and support, and said that Shenlan Auto will continue to evolve, further improve the product matrix, strengthen core technological innovation, comprehensively improve the user service system, and build a world-class electric vehicle brand.
On the day of the event, the "Colorful Life Recorder" Deep Blue S05 was officially launched, with a total of 6 models of pure electric and extended range, with an official guide price of 119,900 yuan to 149,900 yuan. As the latest member of the dark blue family, the dark blue S05 is the only intelligent interactive car that can be photographed and invested within 200,000 yuan, with 22 first-class starters and 46 class-leading configurations, the sense of value far exceeds that of the same level, and the price is really fragrant! It is worth mentioning that the dark blue S05 dares to open up a new track based on the industry, the first DEEPAL 4K intelligent fun gimbal camera in the same class, DEEPAL megapixel intelligent light and shadow headlights, and the whole system is equipped with the same level of leading intelligent driving system of driving and parking, not only to create the first intelligent interactive SUV in the new energy era, but also to be an SUV with a value far exceeding 150,000. The launch of S05 will enrich the product matrix of Deep Blue Automobile, form a synergy with other products, and boost the brand's accelerated growth.
With sales of 300,000 units in two years, the company will accelerate its progress towards becoming a world-class electric vehicle brand
The "13th Five-Year Plan" national scientific and technological innovation plan puts forward four major strategies of "deep space, deep sea, deep earth and deep blue", of which the deep blue strategy represents information technology and artificial intelligence. The name of "Deep Blue" symbolizes the continuous exploration of new fields and cognitive boundaries, and also reflects the spirit of Deep Blue Automobile's continuous innovation in the field of new energy vehicles.
As the pioneer of Changan's "New Automobile and New Ecology" strategy and the "Shangri-La Plan", with the strong support of Changan Automobile and the firm choice of users, Shenlan Automobile has developed rapidly in more than two years, from the rapid construction of product matrix to the rapid growth of sales, writing industry records and creating "Deep Blue Speed".
Since its establishment, Deep Blue Automobile has successively launched five models: SL03, S07, G318, L07 and S05, covering different product lines from sedans to SUVs, and including pure electric, extended range and other power configurations to fully meet the diversified needs of users.
Repeatedly breaking records and achieving sales pioneers. In July 2022, the first model, the SL03, reached 10,000 orders in just 33 minutes after its launch, setting the fastest speed in the industry. In June 2023, the cumulative delivery of the S7 exceeded 10,000 within 35 days after delivery, setting a new record for the fastest delivery of new energy vehicles in China. In September of the same year, the cumulative sales of Shenlan's dual models exceeded 100,000, which took only 14 months, becoming the fastest brand to exceed 100,000 units among China's independent new energy vehicle brands. Today, the cumulative sales of Shenlan Automobile have exceeded 300,000 units, becoming an important force in China's new energy market. In the era of the most volatile market, Deep Blue Automobile handed over the most dazzling answer!
Zhu Huarong, chairman of Changan Automobile, attended the delivery ceremony of 300,000 units of Shenlan Automobile at the event, affirmed the achievements of Shenlan Automobile, and expressed his gratitude to all users, partners and team members who supported Shenlan Automobile. He said that Changan Automobile will continue to spare no effort to provide support in the future to help the better development of Deep Blue Automobile.
Shenlan Automobile will continue to improve its product matrix, and at the same time, it will also actively respond to Changan Automobile's globalization strategy of "embracing all rivers" and promote the global layout. At the beginning of 2025, the Deep Blue S05 will be put into production at the smart factory in Thailand, becoming a global model that will be produced simultaneously in China and Thailand. In addition, Shenlan Automobile will also develop more global models, and strive to cover major countries and regions around the world by 2025, accelerating its progress towards a world-class electric vehicle brand.
With continuous technological advancement, we will promote electric equality and intelligent equality
Since its inception, Shenlan Automobile has been well aware that in the future competition in the automobile market, the key winning point lies in technological innovation. As the carrier of Changan's "New Automobile and New Ecology" strategy, Shenlan Automobile has always innovated the user's technological experience with technological advancement, and promoted electric equality and intelligent equality.
Predict the market trend, and lay out the extended range track with technical strength. A few years ago, the extended-range technology had caused widespread controversy, and the development prospects were not optimistic, however, the sales of extended-range electric vehicles have skyrocketed this year, and many car companies have embraced the extended-range technology. Since its establishment, Deep Blue Automobile has firmly taken the route of range extension, deeply cultivated range extension technology for 13 years, and created the most suitable electrification solution for China's national conditions - Deep Blue Super Range Extension. With its leading technological advantages, it has successively won the second prize of the National Science and Technology Progress Award, the top ten new energy vehicle power systems in 2022 and 2023 and other authoritative awards, continues to lead the development of range extension technology, and brings users a "super ·, super ·, super · safe" travel experience.
At present, the super range extension continues to evolve, and the prototype of the next generation of super range extension has been rolled off the assembly line, realizing the comprehensive upgrade of the three major technology groups of the Force Intelligent Range Extension, the Force Super Set Electric Drive, and the Golden Bell Jar Battery, with the highest thermal efficiency of 47.03%, and 1L oil can generate 3.85kWh, truly achieving "urban pure electric, less than public transportation; At the same time, it will support 5C/7C fast charging technology to further improve the user's travel experience.
To be a popularizer of high-end intelligent driving. In the previous new energy market, the price of models equipped with high-end intelligent driving was basically about 300,000 yuan. At present, Shenlan Automobile and Huawei have equipped Huawei's Qiankun intelligent driving solution on the S07 and L07 products, becoming the first model to take Huawei intelligent driving within 200,000 yuan, taking the lead in breaking the high-price barriers of high-end intelligent driving and promoting intelligent equality. In 2025, Deep Blue Automobile plans to equip all models with L2+ intelligent driving system, open the first year of intelligent driving, popularize intelligent driving for all, make high-end intelligent driving no longer exclusive to the high-end market, bring more users a more intelligent and safe travel experience, and promote "intelligent equality".
Put the user's "complaint" on the public screen, listen to the user's voice, and create and grow together with the user
Deep Blue Automobile has always been guided by user needs, and at the event site, it put the user's "complaint" on the stage, directly displayed user feedback through on-site interviews, and rolled the user's suggestions and "complaints" on the big screen. Deng Chenghao, CEO of Deep Blue Automobile, faced the user's "complaints" and gave solutions.
For the OTA iterative upgrade issues that users are concerned about, Shenlan Auto collects more than 1,500 user opinions from all channels every month, and has accumulated more than 2,400 demand pools so far, and DEEPAL OS has accumulated 13 rounds of iterations; In response to the most urgent delivery demands of users, Shenlan Automobile has gone all out to ensure delivery, improved delivery capacity by increasing production shifts and improving material constraints, promised to pay overdue compensation, and effectively protected the rights and interests of users.
The voice of every user is an opportunity for the growth of Deep Blue Automobile. To this end, Deep Blue Automobile announced five official complaint channels, users can wake up the car machine by voice, directly connect to the Deep Blue APP through the mobile phone, directly connect to the Deep Blue Butler, offline access to the Deep Blue terminal store, online @ Deep Blue official and executive social media accounts, etc., "one spit is fast". By listening to the voice of every user, timely feedback and improvement, Deep Blue creates and grows together with users.
User achievement navy. In the future, Deep Blue Auto will continue to be user-centric, constantly break through the boundaries of technology and products, and create and grow together with users through brand and service system upgrades, and share the young vitality of Deep Blue. Shenlan Auto will also continue to uphold the brand concept of "reaching the future first", using technology as the engine to provide global users with a more attractive green travel experience and meet a better travel future.