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What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?

author:Dandong Xiaocheng

On May 19, the opening ceremony of DENZA Auto's Dandong Experience Store was grandly opened at No. 20, Huayuan Road, Zhenxing District, Dandong City, Northeast China, by the Yalu River, Dandong, Liaoning Province. DENZA set sail in Dandong.

What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?
What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?

A group of energetic young people, under the leadership of the leaders of the Northeast Region of DENZA Auto and the person in charge of the DENZA Auto Dandong Experience Store, carefully planned the future marketing of DENZA Auto Dandong and planted the Tree of Hope. The Dandong picture scroll of DENZA Auto's future marketing is slowly unfolding on the Yalu River.

What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?
What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?

At the moment when Porsche, Jaguar Land Rover, Lexus, Volvo and many other first-tier and second-tier luxury brands have not landed in this small city in Northeast China, DENZA Auto's marketing tentacles have begun to extend to the Yalu River. This means that in China's first, second, third, fourth and fifth tier cities, DENZA Auto's marketing network has been finely woven and widely laid. According to Xiaocheng's preliminary statistics, as of January 2024, there are more than 370 DENZA directly-operated stores, covering more than 130 cities. From February to May, more new stores will be born one after another in this vibrant spring season, which shows that the development layout of DENZA Auto is accelerating, and marketing services and R&D and production are working in a balanced manner.

What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?

Founded in 2010 by BYD, a leader in new energy vehicles, and Mercedes-Benz, the inventor of fuel vehicles, DENZA Auto has adhered to the strategic positioning of providing only new energy luxury vehicles at the beginning of its establishment. In 2022, the refreshed DENZA will successively launch models such as the D9, N7 and N8, committed to bringing a new luxury all-excellent travel experience to high-end family consumers and entering a "new trend" of new energy luxury vehicles. In 2023, the sales volume of the DENZA D9 will continue to dominate the list, becoming the annual sales champion of the MPV market, rewriting the pattern of the luxury MPV market, and becoming "China's new energy luxury model with the fastest delivery of 100,000 mass-produced vehicles".

What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?

Dandong is warm in winter and cool in summer, there is no severe cold in winter and no heat in summer, the climate is unique, it is the first batch of excellent tourist cities in China, more and more tourists from all over the country who drive all kinds of passenger cars to travel to Dandong, there has been a self-driving tour team, under the guidance of the slogan of "majestic, high-spirited, swimming in the Yalu River", the mighty come to the Yalu River, visit and take pictures. Under superior phenological conditions, pure electric vehicles and plug-in hybrid vehicles do not have the risk of "power loss" in winter; Charging facilities continue to improve, travel self-driving, special car operation, taxi passengers, cross-regional travel, Mercedes-Benz freely.

What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?

Dandong is the largest and most beautiful border city in China along the river, adjacent to North Korea and South Korea, only separated by a river from North Korea, and across the sea from Japan. Dandong's foreign trade and economic cooperation are very active. The birth of DENZA Auto's Dandong Experience Store will have a positive and far-reaching impact on Dandong's economic and trade industry and the automotive industry.

What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?

The rapid completion and implementation of the DENZA Auto Dandong Experience Store is an important measure for DENZA Auto to lay out the fourth- and fifth-tier city markets. The store will work with other stores in Northeast China to provide professional services for the majority of DENZA riders. The center has business functions such as sales experience, test rides and test drives, and car delivery, as well as a series of functional areas such as customer rest and water bar, which can meet the leisure and entertainment needs of customers entering the store, and provide car owners with a noble, comfortable and comfortable car experience, which truly embodies DENZA Auto's user-centric service concept. Consumers who like luxury new energy vehicles and the DENZA brand will finally have the opportunity to get to know DENZA models up close and more conveniently, and in the future, DENZA Auto will soon have a number of new cars on sale, so that the majority of car lovers can see the style of DENZA new cars at any time.

What does it mean for DENZA Auto's marketing tentacles to extend to the Yalu River in Northeast China?

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