Tesla, the shining star of the electric car industry, has always been in the spotlight. However, Li Xiang, the founder of Li Auto, put a cannon on it, bluntly saying that Tesla's car-making level can only be ranked in the lower middle of the middle. This remark sparked widespread controversy and discussion. Why does Li Xiang have such an opinion? Is Tesla's manufacturing level really so average? Let's find out.
Tesla, as a leader in the field of electric vehicles, has undoubted technical prowess. Their battery technology, motor efficiency, and electronic control systems are at the forefront of the industry. Their Model 3 motors, in particular, lead the market with a peak efficiency of up to 96.9% and a typical operating efficiency of over 93%, which is simply amazing.
From the early Model S to the later Model 3, it seems that the issue of assembly quality of Tesla vehicles has not been fundamentally resolved. Many car owners reported that their Tesla vehicles had problems with poor assembly, such as uneven gaps in the body panels, rough paint, and even the simple decoration of the car.
A large part of Tesla's brand charm comes from the personal influence of its CEO Elon Musk. Through social media interactions and a variety of bold marketing strategies, Tesla has successfully shaped an innovative and disruptive brand identity. The "first principles" thinking advocated by Musk has promoted Tesla's continuous breakthroughs in product innovation.
But Li Xiang has a different view on this. He believes that although Tesla has made a breakthrough in technology, in the process of building cars, it has neglected the user experience. He criticized Tesla for its poor storage space, cup holder design and squeak control, saying that these details reflect that Americans may not really understand cars.
Relatively speaking, Li Xiang's ideal car, from the user's point of view, added more entertainment equipment and comfortable interior design, as if teaching American manufacturers a lesson.
This point of view has caused quite a stir in the car world. Some people support Li Xiang's view, arguing that Tesla is indeed not perfect in some details; There are also many loyal Tesla fans and technical experts who refute this, arguing that Tesla's technological innovation is enough to make up for these minor flaws.
While the controversy was in full swing, some Tesla insiders also began to speak out. They admit that it is true that the assembly quality of some vehicles has been affected by the rapid growth of production. The company has realized this and is solving these problems by introducing more advanced automated production lines and quality control systems.
Discussions about Tesla's safety have once again been pushed to the forefront. Despite the manufacturing challenges, Tesla's vehicle safety performance has been highly rated by several agencies, including the U.S. Highway Safety Administration. Tesla's vehicles performed well in crash tests, and battery safety technology is considered industry-leading.
The forum featured technology enthusiasts and automotive experts alike who analyzed every technology Tesla has adopted, from battery management systems to driver assistance features, demonstrating its advanced technology in the field of electric vehicle technology. There are also people who have begun to compare other brands of electric vehicles, trying to find Tesla's unique strengths and potential weaknesses in the market.
Tesla, as a leading electric vehicle manufacturer, is facing challenges and pressures in the face of rapid development and market expansion. These discussions are not only an evaluation of Tesla as a brand, but also an exploration and reflection on the future development direction of the entire electric vehicle industry.
Although there is no clear conclusion about Tesla's manufacturing level, this debate has undoubtedly brought more attention and discussion to the automotive industry, and has also prompted more consumers and companies to start thinking about how to maintain high-quality product standards while pursuing technological innovation.
For Li Xiang and his Li Auto, the debate also provided valuable market feedback and user insights to help them better position themselves in future product development and marketing strategies.