Kevin Williams, a veteran American media person, recently visited the Beijing International Auto Show in China, during which he took a test ride on more than a dozen Chinese brand electric vehicles, and then calmly came to his conclusion: Western car companies are doomed.
In China, he was surprised to find that the original car manufacturers could still cater to the tastes of consumers and launch completely new vehicles. Consumers don't want to play complex manual transmission, then out of the automatic transmission, consumers don't want complex reversing storage, just do reversing radar, consumers don't want to have a car accident, just do obstacle avoidance radar......
Even Chinese car companies are still working on driverless cars. In Europe and the United States, this kind of car can only exist in science fiction films, and China actually wants to move these cars from science fiction films to reality.
Might someone take this for granted? The customer is God, so in order to sell the car, manufacturers should not roll each other crazy involution in performance and technology, and roll the car more and more.
But in the West, those traditional big car companies in the West will not do this, they will only "teach" users to buy cars.
If you don't like his car, that's if you don't have taste.
Cars in China sell well, and that's because of political factors.
High-tech cars are all evil, and the real car should use a traditional gasoline engine and use a manual transmission.
These are the ideas that American car companies want to instill in consumers.
If there were no high-tech trams that Chinese car companies had come up with in a frenzy of involution, the old European and American car companies might still be able to use this method, but after using China's sci-fi trams full of radar, who would want to go back to the old-fashioned gasoline cars that are complicated and easy to get into trouble?
In the end, Williams came to the conclusion that the criticism of the United States and the West in China's new energy vehicle field is wrong, and in fact, the failure of Western car companies is self-inflicted, and it is a "sour grapes mentality" to blame China's head, and the suppression of Chinese imported products is completely naked protectionism. The so-called protection of the market and the supremacy of tradition by Western car companies and technology companies are simply grandstanding and insulting the intelligence of consumers. It's not competition anymore, it's just stupidity.
Kevin Williams has discussed with Western auto people, engineers, and experts and scholars how Chinese cars got up, and these people are saying that China is just cheap cars, coupled with Chinese government subsidies to engage in large-scale dumping, these people's reason is that if China is a truly open market, then Chinese will definitely buy a lot of better Western cars, and the sales of Western car companies cannot fail.
But the reality is that any human being with a normal brain, oh, you have to add a person who drives himself, after all, Western capitalists have drivers, of course, these people don't need to drive themselves, as long as they have really tried Chinese cars, it is impossible to refuse the temptation brought by Chinese cars. After all, it makes it easy to drive, all kinds of humanized design, more perfect, more ergonomic structure, each of which makes Chinese cars show a completely different charm from Western cars.
Western cars still hold on to their own car design concepts from the 70s of the 20th century, and it is just a normal phenomenon to be surpassed.
Unlike the current auto shows in the West, China's stations have more than 100 new cars and concept cars on the ground. All the car companies are trying to prove their strength. And the American auto show is completely different, and only one car at the American auto show is a new car. That's a hundred-to-one difference.
As for the other cars, they are all so-called classic models, there is no radar, there is no networking, not to mention further away, it is still a traditional gasoline energy source.
The Americans say that China is engaged in trade protectionism, but the fact is that they are the ones who are engaged in trade protectionism, and they do not want to invest money in the development of new cars. After all, these companies are used to making money through white labeling. They can't accept the change in the world, so they plan to simply exclude the word competition from American soil.
Of course, China doesn't care about this matter at all, the market of nearly 1.4 billion people is enough for the current Chinese car companies to digest, not to mention whether those users in the West who have already used Chinese cars will use their own dilapidated old cars that are extremely expensive and have no outstanding performance.
Some people say that the United States and European car companies look down on Chinese users, but in fact they look down on users in any country, they have lost the ability to develop new products according to user feedback, and any enterprise without innovation ability will only fail in the end.