SHENZHEN, May 20, 2024 /PRNewswire/ -- Recently, as a state-owned enterprise with culture and tourism as its main business, in the face of new opportunities and challenges, OCT has put forward the new development idea of "1231" for cultural business and the new development pattern of "two-core, three-dimensional and multi-point" for tourism business, steadily expanding projects, innovating product supply, and releasing the vigorous vitality of cultural and tourism consumption.
On the afternoon of May 19, the "China Tourism Day" Shenzhen Branch of Guangdong Province and the kick-off meeting of the OCT Tourism Carnival were held in Shenzhen OCT Tourism Resort. Zhang Yihao, Deputy Director of the Information Center of the State-owned Assets Supervision and Administration Commission of the State Council, Zeng Xianglai, Secretary of the Party Leadership Group and Director of the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, Ni Zheng, Member of the Standing Committee of the Party Committee and Deputy General Manager of OCT Group, and other leading guests attended the event. On the occasion of the 14th "China Tourism Day", the "2024 OCT Tourism Carnival" was officially launched, with the theme of "Carnival, When 'Burning' a Summer", focusing on Shenzhen, covering the whole country, and running through the midsummer and autumn. OCT cooperates with its theme parks, natural and cultural scenic spots, characteristic businesses, tourism hotels, tourism technology, comprehensive cultural venues and other formats to explore the cross-border integration of "tourism + culture", "tourism + city" and "tourism + nature", and launches five chapters of "culture, art, music, life and nature", and launches thousands of Huimin products and more than 200 theme activities to meet the personalized needs of tourism consumers in an all-round way.
"5.19 China Tourism Day" Shenzhen Branch of Guangdong Province and OCT Tourism Carnival Launching Site
tourism + Culture: The integration of culture and tourism unlocks a new experience of tourism consumptionA building, a poem, a play, a painting...... In recent years, new forms of tourism and new products with full cultural flavor have been widely favored by the market. On the road, cultural and tourism integration products with both tourism and cultural exploration experience are becoming the first choice of more and more tourists. In the process of exploring the practice of cultural and tourism integration, OCT continues to seek innovation and change, adding new content such as trendy elements and technological elements to the "tourism + culture" model, and constantly expanding the new boundaries of cultural and tourism integration.
The 20th Cultural Expo in Gankeng Ancient Town, Shenzhen is actively preparing, and the academy has launched an intangible cultural heritage experience that integrates Song-style tea, gold and stone seal carving and Song Yun ancient fans, and can also allow tourists to visit and experience intangible cultural heritage on site; Shenzhen 24th History Academy will launch a series of activities such as "Academy Lecture Hall", Dragon Boat Festival, Mid-Autumn Festival, and National Style Art Festival. During the 2024 OCT Tourism Carnival, various scenic spots under OCT will launch various new cultural activities, such as the appointment of ancient rhyme and national style, intangible cultural heritage bazaar, and folk customs experience...... Let people have a more "authentic" time in the process of feeling tourism.
Gankeng Ancient Town, Shenzhen
In the major theme parks of OCT, a "National Tide Cultural Festival" that integrates national style classics and new trends is in full swing. Beijing Happy Valley to create "Beijing's first blue and white porcelain theme park"; Chengdu Happy Valley joins hands with the "Journey to the West" to bring a unique national style COS boom; Shenzhen Splendid China • China Folk Culture Village brings together the beauty of various dynasties and folk costumes, the simple atmosphere of the Han system, the graceful and luxurious Tang system, the exquisite embroidery of the Yi nationality, and the colorful and splendid ...... Integrate the new trend elements of Chinese style into the tourism industry, and promote the "live" of excellent traditional Chinese culture with a more youthful and fashionable innovative expression, highlighting cultural self-confidence.
In addition, during the 2024 OCT Tourism Carnival, Shenzhen Esplanade Performing Arts Center, Shenzhen Huaxia Art Center and comprehensive art venues under OCT will successively launch cultural and artistic activities such as puppet shows, children's dramas, musicals, and art exhibitions, integrating art into the daily life of the public. At present, the "2024 Guangming Art Festival" of Shenzhen Guangming Culture and Art Center has kicked off, and the "30,000 Miles of Chang'an - Poetic Aesthetics Interactive Experience Station" and "International Illustration Art Exhibition IIE" launched by OCT Contemporary Art Center (OCAT) will also meet you in the summer.
tourism + City: Urban "fireworks" to build a new space for tourism consumptionDai Bin, president of the China Tourism Academy, said, "There are snowflakes in the north and waves in the south. There are small bridges and flowing water in the east, and there are desert lonely smoke in the west, all of which are worth our visit. This means that the tourism market has gradually shifted from the consumption of a small number of people to the enjoyment of the public, and the construction of tourist destinations has moved from individual cities to diversified urban development. "Relying on theme parks, characteristic businesses and theme hotels distributed all over the country, OCT will take the cityscape and humanistic life as the protagonists, and during the 2024 OCT Tourism Carnival, it will create urban leisure products that are both "fashionable" and "fireworks", expand new space for the tourism market on the supply side, and bring new experiences to urban residents and tourists.
"Prosperous City Happy" Happy Valley will launch electronic music festivals in various cities in the summer, such as Shanghai Happy Valley "EV Electric Music Festival", Wuhan Happy Valley "HOHA Music Festival", Chongqing Happy Valley "HVE Electronic Music Festival", Nanjing Happy Valley "Blue Whale Music Festival", warm music, fashionable design and relaxing and decompressing amusement equipment, so that visitors can experience a relaxed and pleasant time.
Wuhan Happy Valley HOHA Electric Music Festival
Starting from the new demand for "lying flat tourism", the tourist hotels under OCT have innovatively launched a series of "new ways to play urban vacations": the "Candlelight Concert" of Hotel Indigo Shenzhen Venice focuses on the romantic atmosphere, and the "Camping Life Festival" is planned to be launched by Shenzhen Seaview Jiatu Hotel, so that tourists can feel the comfort of walking into nature and the ease of returning home while staying in the hotel, and parent-child summer camps, food festivals, pet-friendly seasons and so on are all planned.
OCT's characteristic business is best at making a fuss about the sense of life and investing in innovation and creativity. During the 2024 OCT Tourism Carnival, Shenzhen Happy Harbor will launch the Sea Breeze Music Festival, Shenzhen Happy Coast "Bàng! The "Children's Art Festival" will launch more parent-child experiences, Foshan Shunde Happy Coast PLUS will launch the "Trendy Play • Guangfu" Cultural Festival National Day theme activities, and the "T Street Creative Market" of Shenzhen OCT Creative Cultural Park will continue to launch new tricks.
tourism + Nature: Green ecology depicts a new picture of tourism consumptionSleep until you wake up naturally, climb mountains, fish, and focus on a sense of relaxation. In recent years, it has become a popular travel option to get away from your busy life, return to the embrace of nature, and give your body and mind a vacation. Industry insiders pointed out that "unlike the simple companionship of mountains and rivers in the past, the current natural vacation needs to be supported by more basic facilities and high-quality services." "
"Close to nature" is an important chapter of the 2024 OCT Tourism Carnival, and in addition to natural scenic spots, projects of various formats will express their attitudes towards "natural life" in their own ways. The Kunming World Expo Park plans to carry out the "Biodiversity You and I Participate in - 2024 Yunnan Province 5.22 International Biodiversity Day Theme Publicity Activities", Kunming Yangzonghai Resort will launch the "2nd Cloud Flower Sea Season", and the "Mountain and Sea Motorcycle Carnival" in Kunming Jiaozi Mountain Scenic Area will present the "wild" charm.
Kunming Jiaozi Mountain Scenic Area
As the unique natural brand activity IP of OCT Group, the "9th OCT Phoenix Flower Carnival" was officially opened in Shenzhen OCT Tourism Resort recently. Citizens and tourists will gather under the fiery phoenix flowers to celebrate this feast of nature and art, which has become an unchanging agreement for many years. With the theme of "Nature is Magic", this year's event launched six major activities: sustainable life, humanities and arts, community interaction, sports therapy, pet friendliness, and environmentally friendly travel, and created a high-quality, harmonious, beautiful and ecological lifestyle for the public by integrating the concept of ecological and environmental protection into people's daily life.
The 9th OCT Phoenix Flower Carnival
"Starting from the Shenzhen OCT Tourist Resort and starting with the '9th OCT Phoenix Flower Carnival', the activities of various scenic spots and projects in OCT across the country will also be carried out in turn." "Looking forward to meeting you in OCT." Ni Zheng, member of the Standing Committee of the Party Committee and Deputy General Manager of OCT Group, introduced at the opening ceremony of the 2024 OCT Tourism Carnival.
Ni Zheng said, "As a leading enterprise in China's cultural tourism industry that has grown up in Shenzhen, OCT will adhere to the brand concept of 'high-quality life creator', actively promote the in-depth integration and development of culture and tourism, and contribute to meeting the people's expectations for a better life." "