SHANGHAI, May 20, 2024 /PRNewswire/ -- Totole's exploration of brand marketing creativity and insight into young people has always been at the forefront of the industry. On the occasion of this year's "Totole 527 Loving Wife Day", Totole once again joined hands with AI to bring interesting marketing creative gameplay, grandly launched the limited packaging of Totole's original fresh love poem bottle, and launched a custom name hidden poem activity, allowing consumers to customize unique love words and convey the romance in daily fireworks.
On the bottle of the limited packaging of the Mrs. Le Love Poetry Bottle, there will be a touching love sentence, including "Jin Se gratuitous fifty strings, one string and one pillar Sihua Nian" excerpted from ancient poems; There are also "The most beautiful thing in the world is your eyes" collected from netizens, as well as Tibetan poems created by AI based on user names. Scan the QR code on the bottle, enter your name, you can choose from four romantic modes, automatically generate a custom Tibetan poem, and participate in the event for a chance to win a grand prize.
In addition, the act of pouring soy sauce also means "pouring for love", and Totole hopes to help people express the implicit love contained in the sweetness and fat through this cooking action.
Love is in every cooked dish, while the chef conveys the "taste of love" to the family through the dish, this love will also be repaid to the cook, through the love poem on the "love poem bottle", to help the people who enjoy the delicious cooking to convey their sincere love to the cook.
Capture Generation Z consumers, Totole increases innovative marketingNowadays, Generation Z has begun to become the main force of consumption, and it is also the main object of brand rejuvenation promotion. Growing up in the era of digitalization and globalization, they have a more open mind, stronger self-expression and innovation capabilities, and are more diversified and personalized in consumption. In such a market environment, Totole continues to emphasize its youthful tonality, with the help of diversified product innovation and creative interaction, to better establish a connection with young people, integrate into the cultural context of Generation Z, and deepen the brand's unique position in the hearts of consumers.
"Totole 527 Wife's Day" is a brand festival IP created by Totole, and it is also an important measure for the rejuvenation of the brand, aiming to call on consumers to cook a meal for the people around them on May 27 every year, and feel the hard work behind every ordinary meal. Since 2017, Totole has continued to create the "527 Wife's Day" on multiple platforms, with the theme of "The Taste of Love, Let Them Taste", making this brand festival an influential social festival among young audiences.
Through "innovation + marketing", Totole continues to make breakthroughs on the road of rejuvenation, and "brand co-branding" is an important weapon to shorten the distance with young consumers, open up new markets and occupy the minds of consumers. In April this year, Totole and 7 Fentian jointly launched soy sauce milk tea, which formed a contrast through the cross-border combination of condiments and milk tea, which aroused enthusiastic responses among consumers and attracted the attention of a large number of young consumers.
In addition, Totole also joined hands with Xiaomi and Meituan to launch customized Totole "Xian" recipes on the Mijia APP and Chuji APP, combined with smart devices to provide detailed cooking step instructions and umami scientific knowledge, creating a new experience of intelligent freshness blending and conveying Totole's professional brand image. Through a full range of online and offline promotion cooperation with Meituan, including content co-creation, exposure of core resources and offline scenario empowerment, we will promote the overall growth of Totole's business.
The blessing of AI technology has also injected more inspiration into Totole's marketing, which has greatly improved the creativity and interest of marketing activities. Previously, Totole cooperated with AI Xiaodu to create home cooking scene marketing at home, starting from the home cooking scene, conveying the correct cognition of the brand and product, covering the high-frequency weather, diet, entertainment and other different life scenarios used by users, implanting the information of Totole brand and products in daily scenes, and creating three modules: AI Xian knowledge competition, AI game kitchen interaction and AI cooking scene closed-loop, bringing users a new home cooking and learning experience, and deeply disseminating Totole's original fresh product cognition.
Pay attention to mental communication Totole deeply links consumers with emotionTo truly capture the minds of young people, in addition to the interaction at the marketing level, it is more important to highly synchronize the brand spirit and emotional core with the characteristics of Generation Z. As natives in the digital era, Gen Z has unique concepts and habits for consumption, and expects products to bring them functional and emotional satisfaction. In terms of approaching the hearts of consumers and achieving the level of mental communication between brands and users, Totole has always conveyed brand temperature through brand value proposition. This time, Totole hopes to generate a warm family experience and build a bridge of deep emotional interaction with Generation Z in the process of encouraging young people to actively participate and express themselves in the process of encouraging young people to actively participate and express themselves.
In the future, Totole will continue to follow the changes of the times and the needs of young consumer groups, and actively promote the strategy of rejuvenation, so that the brand will continue to win the favor of more young people.