SHANGHAI, May 20, 2024 /PRNewswire/ -- After two years, the Himalayan Nature Hall has once again brought a new surprise to the makeup industry.
On May 17th, in the memory of the eastern suburbs of Chengdu's trendy culture district, Nature Hall created a flash mob event for the new product launch that integrated creative make-up transformation, product interactive experience and music carnival. At the press conference, Nature Hall not only officially announced a series of new makeup products, but also officially announced that Nature Hall makeup has entered a new era.
Pictured: Nature's new makeup product launch flash mob
As early as two years ago, Naturetang began to readjust the existing makeup product line, and carried out drastic reforms in various aspects such as product formula, visual image, and product tonality.
At the press conference, Naturedo Makeup unveiled a total of 6 makeup products, including foundation, cushion, primer, setting spray, lipstick and lip gloss, focusing on the most popular "oxygen" makeup, redefining original makeup with a clearer, more durable and delicate makeup effect. The vibrant rose carts, the cozy camping block, and the pink wishing wall at the press conference all echoed the theme of the new product.
Photo: Zheng Qu, External Affairs Representative and Director of Makeup Products of Nature Hall Group
Combining years of accumulated scientific research results with a deep insight into the base makeup market, Nature's innovative technology in the field of base makeup, supplemented by the essence of the Himalayas, realizes the awakening of sustainable beauty with the power of nature.
For example, after gaining insight into the current three major problems of base makeup floating, makeup removal, and mottling, the new soft mist long-lasting foundation liquid adopts amino acid toner wrapping technology and 3D three-dimensional mesh film-forming technology, supplemented by 4D soft mist powder and oil control factor, so that the foundation can establish a firm "bionic clothing" makeup elastic net on the skin[1], which can effectively fix the position of the powder, so that the base makeup fog feels close to the skin without wrinkles, and can achieve 24 hours of ultra-long makeup without fear of expression lines[2].
At the same time, in order to maintain the appearance of makeup while achieving the effect of nourishing the skin, Naturetang also added oligomeric hyaluronic acid, which is easier to be absorbed by the skin, and the freeze-dried powder of Himalayan tea extracted by low-temperature freeze-drying process.
Under the broken and reorganized, Naturetang's new base makeup returns to the essence of the base makeup demand, starting from the pain points such as makeup holding, powder feeling, and skin feel, and builds a base makeup competition barrier featuring high durability and comfortable skin feel.
Pictured: Nature's new makeup products
In addition, in previous market insights, Naturetang found that the current beauty market is blowing a wave of "original" makeup, and nude makeup has become an indispensable part of the current beauty fashion trend. The data of beauty practice also shows that in the past three years, the efficacy claim is the fastest growth rate for the filing of domestic makeup products such as matte and nude makeup, and texture nude makeup has become a new trend.
With the blessing of airy film-forming technology and compound ingredients, not only the upper lip is as light as a veil, but also moisturizes the lip skin while maintaining the matte texture.
In the future, Nature Hall Makeup will continue to be updated, and the first batch of eye shadow, blush, and highlight series will be launched one after another, gradually completing the whole product structure of Color Makeup, creating a complete Nature Hall Color Makeup System, and comprehensively entering the color cosmetics market.
It is worth mentioning that the comprehensive rejuvenation of Nature Hall Makeup has not only received praise from the first batch of consumers, but also captured the hearts of professional makeup artists. At the press conference, Du Xiangyu, a popular professional makeup artist in the variety show "Glory of Color • Craftsman Conference Season 2", made a surprise appearance, and "exploded" makeup on the spot, creating a 520 exclusive "heartbeat oxygen makeup" for amateur guests, which caused an amazement at the scene.
From May 18th to 21st, the new product launch site of Nature Hall will continue to greet the experiencers with flowers and music, and the site can not only experience the full set of services of Nature Hall's professional BA skin care and makeup, but also scan the code to receive new product samples and 520 exclusive roses, and experience the "magic" of Nature Hall's new makeup products in a leisurely and comfortable way.
In the current era of domestic cosmetics, Naturetang, which is marked with the unique imprint of the Himalayas, is shaping a new business card of makeup, bringing more innovation and vitality to the industry.
Remark:
[1] Refers to a 3D three-dimensional mesh membrane, which is like a bionic garment that firmly fits the skin, and the skin feels light and not stuffy
[2] The data comes from the self-evaluation of 34 consumers aged 18-45 from Naturedo Group after using Naturedo Soft Mist Long-Lasting Foundation N02 Ivory White for 24 hours, 79.41% of them approved long-lasting makeup, and the actual use effect varies from person to person.