On June 1, Dreame Technology released the 2024 618 opening report. According to the battle report, the GMV of Dreame Technology 618 exceeded 950 million, a year-on-year increase of 166%. At the same time, Dreame Technology has won the first place in multiple categories on e-commerce platforms such as Tmall, JD.com, Douyin, and Kuaishou.
On the Tmall platform, Dreame Technology topped the list of popular brands of household appliances and sweeper brands, and at the same time, the Dreame sweeping robot X40 series ranked first in the list of popular products. On the list of Jingdong cleaning appliances, Dreame Technology ranks first on the list, and Dreame floor scrubbers and vacuum cleaners also rank TOP2 in the category brand list. According to data from the Douyin platform, within 10 minutes of the good start, Dreame Technology's GMV surpassed the 618 full-day performance in 2023. Similarly, on the Kuaishou platform, Dreame Technology ranked TOP1 in the brand list of household appliances and cleaning appliances industry.
Won the first place in the list of multiple platforms, which is the recognition of the market and users for the products of Dreame Technology. Founded in 2017, Dreame Technology will not really enter the domestic smart cleaning product market until around 2021.
In three years, Dreame Technology has gradually become an absolute industry leader by virtue of its innovative technology in the field of smart home appliances and its accurate grasp of market demand.
Regarding the good start of 618 this year, Guo Renjie, CEO of Dreame Technology China, said: "This year's 618 is a milestone, three years ago, the fledgling Dreame Technology has worked hard to enter the ranking and become the top 10, so we have three years later - we can be far ahead on every platform." ”
The "crazy effort" in Guo Renjie's mouth is Dreame Technology's long-term high investment in the research and development of several major categories of technologies.
Taking the sweeping robot category as an example, Tmall 618 has a good start data showing that Dreame Technology won the TOP1 of the sweeper brand list. Among them, as a representative of Dreame Technology's high-end line products, Dreame X40 series sweeping robots have performed particularly well in the high-end market and won the first place on the best-selling list.
This remarkable achievement is the result of Dreame Technology's continuous technological innovation and product innovation in the field of sweeping robots.
In the past year, Dreame Technology has continued to upgrade the intelligent algorithm technology of sweeping robots, and its map construction, path planning and intelligent obstacle avoidance capabilities have been continuously optimized, and it has been able to identify more than 140 kinds of obstacles in the home, and has developed a "graded obstacle avoidance" system to classify and rate the danger of obstacles, so as to ensure that the sweeping robot achieves sufficient edge while avoiding obstacles.
In addition, in order to solve the problem of corner cleaning, which has been criticized in the industry, Dreame X40 series sweeping robots are also equipped with the industry's first bionic "dual" robotic arm technology, and have continued to upgrade in the past year, from a single robotic arm to a bionic "double" robotic arm. On the basis of the expansion of the bionic robotic arm rag, the industry's first liftable side brush expansion has been added, so that the sweeping robot has realized the linkage of the side brush and the wipe's arms for the first time, and has achieved almost 100% coverage of dead corners in the cleaning of the corners and gaps of the house.
However, cleaning challenges are not limited to corners, but also low corners such as the bottom of beds, sofas, and coffee tables. To this end, Dreame Technology has independently developed self-lifting panoramic lidar technology to accurately solve these problems.
When in an open area, the raised lidar of the sweeping robot realizes rapid mapping through LDS navigation; When a low space is recognized, such as under the bed or sofa, the lidar will automatically descend to lower the fuselage to 8.8cm, and thoroughly clean it using Vslam navigation technology. This solution results in a 100% cleaning rate for both open and low spaces.
As a category that has risen rapidly in the intelligent cleaning industry in recent years, floor scrubbers have gradually become the most purchased intelligent cleaning products by users. During the good start of 618, Dreame floor scrubber ranked first on the new media e-commerce platform - Kuaishou floor scrubber brand list, and won TOP2 on the Jingdong platform. This achievement proves that Dreame Technology's technological innovation in floor scrubbers has won market recognition.
Dreame H20 series floor scrubber is the representative of Dreame Technology's technological innovation in the floor scrubber industry. Taking Dreame H20 Pro as an example, this series of products has made technological breakthroughs in many aspects.
For example, "hair tangling" has always been one of the most reported pain points by floor scrubber users. In order to completely solve the pain point of the floor scrubber, Dreame Technology has pioneered the active 0 hair winding system in the technology industry, through the constant pressure comb teeth and Dreame's first Swiss PPA hair cutting tooth blade technology, the hair is combed deep into the roots, and the hair is hooked and cut off by the hair cutting tooth blade that is wound on the roller brush, so as to truly achieve clean "zero hair entanglement".
At the same time, Dreame H20 series floor scrubbers also pioneered 100°C boiling water self-cleaning technology, with 75°C hot water sterilization and cleaning function, to meet consumers' dual needs for deep boiling and hot water sterilization. The 100°C boiling water self-cleaning function heats the water to 100°C through the bottom PTC, realizes the high-temperature dissolution of the dirt on the roller brush, and completely removes the stubborn stains through the roller brush foaming, washing, squeezing, suction and reverse operation. According to the authoritative test of TÜV laboratory in South Germany, the Dreame floor scrubber equipped with this technology has a one-time decontamination rate of up to 100% and a sterilization rate of 99.9999% for stubborn stains such as dark soy sauce during self-cleaning, which is in a leading position in the industry.
In addition, Dreame floor scrubber also has the industry's first 5-minute light sound constant temperature drying technology, which can not only achieve 5 minutes of efficient fluffy and quick drying, but also control the drying noise at 63dB (A) through software and hardware collaborative temperature control technology, providing users with a fast, quiet and good drying experience.
In addition to sweeping robots and floor scrubbers, Dreame Technology's multi-category products have also received enthusiastic responses from the market. For example, Dreame hair dryer Pocket ranked TOP1 on Douyin's best-selling single product list, and Dreame vacuum cleaner also ranked TOP2 on the JD platform.
Dreame's technology accumulation is not only a breakthrough in category technology, but also continues to lead the industry in terms of underlying core technologies such as high-speed digital motors and intelligent algorithms.
Taking high-speed digital motors as an example, recently, as an international authoritative market research organization, Sullivan awarded Dreame Technology the market position confirmation certificate of "the world's 200,000 rpm high-speed digital motor technology pioneer".
In 2015, the founding team of Dreame Technology began to conquer the core "heart" technology of smart cleaning appliances from 0 to 1 - high-speed digital motor. The team started from the most difficult part of the product, continued to overcome technical difficulties such as pneumatics, electromagnetics, drives, electronics, etc., and concentrated on solving the technical problems of high-speed digital motors. Today, Dreame's high-speed digital motors have achieved mass production of 160,000 rpm, production of 180,000 rpm, and reserve of 200,000 rpm, ranking among the international leading level.
Technological innovation not only drives Dreame Technology to achieve a leading position in the domestic market, but also helps Dreame Technology continue to make efforts in the global market.
In 2023, the performance of Dreame Technology International Zone will increase by more than 120%. In terms of specific categories, the global sales of Dreame Technology's sweeping robots exceeded 2.4 million units, a year-on-year increase of 300%. In the German market, Dreame sweeping robots have ranked first in market share for 8 consecutive months, with an overall market share of 37.9% from January to April 2024, and a high-end market share of 50.4%.
Guo Renjie said that thanks to the continuous breakthroughs in industry technology in the past few years, the market of the intelligent cleaning industry has picked up, and sweeping robots, floor scrubbers and other products will enter more families in the future. Dreame Technology will continue to take technological innovation as the driving force, continuously promote the healthy development of the industry, and let cutting-edge technology bring users a better life experience.