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When you sit and watch the clouds rise
Sit back and watch the clouds rise
After the 315 party every year, many companies will be beaten back to their original shape.
This time, CCTV pointed the finger at our daily nutritional necessities - yogurt.
According to the news, what we drink daily is not real yogurt, but actually "technology and ruthlessness" mixed with sugar water!
At present, seven major brands have been exposed to the problem of substandard protein content and excessive colonies, and those drinks are sold at low prices but at high prices.
Long-term drinking will not only fail to replenish nutrients, but will actually cause damage to the human body.
From melamine to technical yogurt, food safety issues seem to have become a cycle.
What are the hidden secrets behind this?
Let's take a look at it today!
1. The "scientific and technological formula" of fake yogurt
Yogurt is a must-have dairy product for every family, and is loved by parents and children because of its unique flavor.
Parents also buy a lot of yogurt at home for the sake of their children's growth and health.
But who would have thought that these health products in the impression would become a lifeline for children's health?!
For example, Ms. Li in Beijing's Chaoyang District bought a product online that she called herself "children's growth yogurt".
Her son is very fond of this yogurt and drinks several bottles of yogurt every day.
In addition to being shocked, Ms. Li was a little puzzled?
Is this yogurt really that good?
In order to ensure the safety of yogurt and its nutritional value, she checked the ingredient list for the first time, and found that -
This can be regarded as yogurt, it is clearly a little sweet water mixed with various scientific and technological means.
At the top of the ingredient list for this yogurt is not dairy products, but water.
This couldn't help but make Ms. Li worry about this yogurt.
In addition, Ms. Cui from Beijing bought a "New Zealand yogurt" online.
Originally, it was bought to supplement the nutrition of the elderly at home, but the elderly at home shouted sweet and lost their teeth, and they couldn't drink it at all!
The careful Ms. Cui found it greasy.
She noticed that on the outer packaging of the product, there was a row of small letters, which prominently displayed "flavored yogurt drink".
Ms. Cui felt deceived by the fact that she was not buying real yogurt, but a "flavored drink" mixed with sugar water.
In fact, yogurt merchants have tried this method repeatedly.
This "flavored drink" is mainly circulated in small counties in the fourth and fifth tiers, where consumption levels are low, providing a broad market for this cheap yogurt.
This kind of yogurt is often marked with the label of "flavored drink", but in fact, it is just rubbing the heat of real yogurt, and it is just a small sweet water blended with technology.
The main purpose of this is to attract consumers who do not know the background information of the product.
Legally, this behavior already constitutes fraud!
Real yogurt should be made from raw milk, fermented by lactic acid bacteria, and the protein content should be ≥2.9g/100g.
However, in the ingredient list of the "fake yogurt" involved, water ranked first, milk powder accounted for less than 10%, and the rest were white sugar, aspartame, and sodium carboxymethylcellulose (thickener).
Laboratory tests have shown that the protein content of some products is only 0.7g/100ml, which is even lower than the mineral content of mineral water.
Second, how to leverage 10 times the profit of 5 gross cost?
Once upon a time, dairy shelves were crowded with high-end yogurt labeled "Greek" and "zero additive", even if the unit price exceeded 15 yuan, consumers still flocked to it.
However, in recent years, the market has changed dramatically.
According to the latest report of the Dairy Association, in the first half of 2024, the sales of room temperature yogurt fell by 18.6% year-on-year, and the sales of low temperature yogurt fell by 23.4%.
The star products that once occupied the entire row of freezers in supermarkets now have to face the dilemma of channel inventory backlog of more than 30%.
A dealer in North China revealed: "Now the purchase price is higher than the terminal retail price two years ago, and it has become the norm to lose 8 yuan for selling a box." "
It can be seen that with the weakness of the yogurt market and the decline in overall demand,
Many yoghurt distributors are becoming less profitable, and producers are having to change their production models.
That's why is this fake yogurt so rampant?
The reporter walked into the investigation and found that there was such a huge amount of huge profits behind this industrial chain, so that many companies flocked to it.
Fake yogurt is mainly based on water, expiring milk powder and chemical additives, and there is no need for raw milk and fermentation process.
Therefore, the cost is very low.
In a food industrial park in Shandong, a production line has a daily output of 200,000 bottles.
However, the cost of a single bottle of fake yogurt processed by cheap raw materials is reduced to 0.3-0.5 yuan, and the terminal price can be as high as 5-10 yuan after being resold by middlemen, with a gross profit margin of more than 300%.
This model of low manufacturing and high profits has attracted many businesses to pour into this gray industry.
This kind of fake yogurt is mainly aimed at the middle and low-end people in the fourth and fifth tier small counties, who have a low consumption level, less pursuit of high-end products, and do not have the ability to identify the background information of product consumption.
Merchants only make money once, and even if consumers notice that the taste is not right after receiving the goods, most of them are too lazy to return them.
More importantly, due to the lack of supervision and government penalties in these places, these counterfeit brands are like weeds, "wildfires can't burn inexhaustibly, and spring breezes blow and regenerate".
The company involved holds hundreds of trademarks, and once a product is investigated, it will immediately "change its skin and be reborn".
After the e-commerce platform is removed from the shelves, millions of bottles of relabeled products can flow to areas with weak supervision every day by simply changing the label.
3. What you drink is not nutrition, it is a chronic poison
What's more, this fake yogurt is not nutritious at all, and even harmful to your health after drinking.
For example, in the short term, "fake yogurt" can lead to acute gastroenteritis.
A 1-year-old infant in Shandong Province vomited after eating a certain brand of yogurt and was diagnosed with acute gastritis.
And the long-term harm of this fake yogurt is even more insidious:
High sugar causes obesity and tooth decay, additives interfere with children's development, and excessive colonies disrupt the balance of intestinal flora.
Ms. Li, 29, insisted on drinking a certain brand of "high-calcium yogurt for pregnant women" during pregnancy, but her blood sugar was found to be excessive at 24 weeks of pregnancy.
When the nutritionist asked about the details of the diet, he found that a product that claimed to be "zero sucrose" contained as many as 25 grams of carbohydrates per bottle - equivalent to nibbling 7 sugar cubes raw.
Ironically, the calcium content is only 60% of that of regular yogurt.
"I wanted to give the baby nutrition, but I almost hurt the child." Ms. Li said sadly.
Experts point out that such products use a "health halo" to mislead consumers.
For example, aspartame is added to the advertisement of "0 sucrose", and the claim is "rich in probiotics" but the number of active bacteria is not up to standard.
A nutritionist also warned: "Long-term drinking of such products will not harm the body by supplementing calcium." ”
In addition, in August last year, a mother in Beijing broke the news on the Internet that the yogurt of the Jane Eyre brand had a smell of disinfectant water, and it was even more irritating when I drank it, and there was an obvious burning sensation in my throat.
As soon as this news came out, it immediately attracted the attention of many netizens.
Many netizens also said that they bought the same brand and batch of yogurt as the mother, and a similar situation occurred.
In this regard, the Jane Eyre brand quickly responded that the product has no ingredient safety issues, and it may be that the "decooling fermentation" process has caused the throat trumpet.
However, experts are not convinced, pointing out that it is likely that the problem is caused by contamination of raw materials and packaging materials.
Once this matter was exposed, most consumers had deep doubts and concerns about Jane Eyre yogurt.
Fourth, the reincarnation from melamine to scientific sugar water
In the aftermath of the 2008 melamine scandal, the dairy industry vowed to "change its ways."
However, 17 years have passed, and the false propaganda and cutting corners are still repeated.
At the root of this, factors such as the low cost of violating the law, the lag of supervision, and the asymmetry of consumer information are intertwined, which together give rise to a gray space.
So far, the definition and standards of various brands and types of yogurt in the mainland are not clear, which has led to many unscrupulous businesses taking advantage of the situation.
Use cheap raw materials to shoddy and make huge profits.
Even if you are punished, you can change the trademark and make a comeback.
This has led to the repeated prohibition of this type of yogurt.
In addition, the lag in supervision by relevant departments is also one of the reasons.
By the time the government actually came to the door, the relevant enterprises had already been emptied and the golden cicada had come out of its shell.
Finally, there is the problem of information asymmetry among consumers.
Many consumers are not clear about the definition and standards of yogurt, only know to look at the label on the package, and sometimes even come to the ingredient list without careful inspection.
Then there are unscrupulous merchants who will use ant small print "flavored drinks" to mislead consumers.
5. How to avoid the "yogurt assassin"?
1. Packing name
First of all, look at the name of the package, and pay attention to the difference between "fermented yogurt" and "flavored drink".
2. Ingredient list
Priority should be given to products with raw milk and lactic acid bacteria at the top of the ingredient list, rather than products with water and other additives.
3. Implement standards
The standard implemented for yogurt is "GB 19302 - 2010 National Food Safety Standard for Fermented Milk", while lactic acid bacteria drinks usually implement the "GB/T 21732 - 2008 Milk-containing Beverages" standard.
4. Nutrients
The protein content in the table yogurt is regulated, at least 2.9%, and the protein content of milk drinks can only be about 1%.
Food safety has always been a top priority for the people.
Don't let melamine and tech yogurt become a new cycle.
This requires the joint efforts of production enterprises, regulatory authorities and the people.
Upgrade the speed of supervision, increase penalties, and hold accountable for life for a violation, so as to jointly create a safe and secure food environment for the people.
Information sources:
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