Fermented "Spicy Sweetheart" co-branded makeup, Balenciaga 520 Festival Limited Series | It's a beautiful thing for the day

Interface News Reporter | Fang Xinyu

Interface News Editor | Lou Jingqin

Fermented × Chupa Bao Zhu launched the "Spicy Sweetheart" co-branded makeup series

JOOCYEE酵色与知名糖果品牌珍宝珠(Chupa Chups)跨界携手,联名推出"辣味甜心"彩妆系列。

The "Spicy Sweetheart" makeup collection features 6 jelly lipsticks, 4 sandwich blushes and blush creams, and 3 new two-tone light powder in new packaging.

The "Spicy Sweetheart" co-branded series specially blends the popular colors of spring and summer, and launches four sandwich colors: nude orange 532 "pineapple soda", strawberry red 533 "zero degree berry", cherry color 534 "cherry cola", and black brown color 514 "frozen top black tea". At the same time, the 525 "late-maturing teak" and 523 "thorn moonlight" of the crystal frozen film-forming lipstick have also launched a joint limited packaging model of Jumbo Pearl.

Among the 4 new blushes in the collection, there are 2 sandwich powder blushes in a two-tone design and 2 blush creams. The silky and thin clay texture of the blush cream is matched with the "small molecule" treatment process, which is delicate and obedient, blends without sticking powder with bare hands, and contains a film-forming agent, which is long-lasting anti-rubbing and does not fade makeup. Three-color two-color fill light powder, the new bright silver packaging uses magnetic thin packaging materials with candy love design.

Along with this co-branded makeup series, Ferment Color also designed three peripheral gifts: the Chupa Chupa Pearl Love Handheld Mirror, the Candy Mobile Phone Chain, and the Blush Blush Dye Stick.

BALENCIAGA推出520节日限定系列

Balenciaga officially launched the 520 festival limited collection, and invited Zheng Kai and Miao Miao, fashion blogger gogoboi and his mother, and Maojing and Xiaoying to wear the festival limited series items to appear in the brand's creative advertising campaign.

The collection includes ready-to-wear with Wi-Fi logos and hearts, as well as handbags and shoes with red "Double B" logo lace-ups, subtly connecting the symbol of technology with the meaning of "love".

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FILA ICONA三里屯店限量首发杨幂同款凡尔赛宫合作新品

FILA ICONA Sanlitun Taikoo Li flagship store follows the Italian aesthetic genes and inspiration, and creates a new brand store type and image with a top-level store image and a full-scene spatial layout.

FILA has introduced FILA GOLF to the flagship store a series of products authorized by the Palace of Versailles Collection, and designated it as an exclusive channel for the limited release of the same products of Yang Mi and Mika Star, including black baroque crewnecks, black baroque dresses and black baroque highshoes.

Inheriting the influence of the Baroque style, FILA has introduced the only new golf series authorized by the Palace of Versailles to the flagship store. Featuring cutting-edge fabrics and Coldblack technology, the collection blocks UV rays and significantly reduces heat absorption and body temperature, allowing the wearer to enjoy a cool golf experience even on hot summer days.

Through special digital art and light installations, FILA will reproduce the elegant moments of the FILA Golf Versailles show, display FILA's history and seasonal co-branded products, and convey the aesthetic genes of FILA elite sports with the interactive consumer experience of golf swing.

The FILA Palace of Versailles-themed pop-up store will be on display for a limited time from April 29 to May 5. It is worth mentioning that during the same period, in addition to the exhibition "The Forbidden City and the Palace of Versailles - Sino-French Exchanges in the 17th and 18th Centuries", the FILA ICONA Versailles themed pop-up store is the only two check-in points in China to explore the charm of the Palace of Versailles.