The new bathroom is beautiful at the moment, and the "new" movement meets Duravit. As the brand enters a new stage in China, Duravit, a century-old German high-end bathroom brand, will unveil at the 28th China International Kitchen and Bath Exhibition (hereinafter referred to as "KBC") with a new and upgraded brand image and new product series in 2024, starting the brand's journey of renewal in China. Mr. Peter Bromberger, Group Vice President and Managing Director of Duravit Asia Pacific, visited the brand renewal conference on the first day of the exhibition to explain the strategic thinking behind the brand upgrade and announce the official launch of the brand's Chinese trademark "Duravit".
Duravit 杜拉维特 KBC 展台 全 景
"Duravit" has been renovated and upgraded, achieving the "enjoyment" of the bathroom at the moment
On the first day of the exhibition, Duravit held a brand renewal conference at the booth. Mr. Peter Bromberger, Vice President and Managing Director of Duravit Asia Pacific, Mr. Wang Xiaogang, Chief Sales Officer of Duravit China, and Mr. Wang Shuangjiang, Marketing and E-commerce Director of Duravit Asia Pacific, attended the press conference to jointly announce the comprehensive upgrade of Duravit's brand image and the official launch of the Chinese trademark "Duravit".
The scene of the brand renewal conference on the first day of KBC
From left to right, Mr. Wang Xiaogang, Chief Sales Officer of Duravit China, Mr. Peter Bromberger, Group Vice President and Managing Director of Duravit Asia Pacific, and Mr. Wang Shuangjiang, Marketing and E-commerce Director of Duravit Asia Pacific
Mr. Baiting said that 2024 is the beginning of a new phase of Duravit's journey in China. The comprehensive rejuvenation of the brand image also marks that the brand will provide Chinese consumers with a "new" experience of bathroom space with a "new" look and a "new" strategy in the "new" stage. "The theme of this exhibition, "New Move, Duravit", represents that Duravit will face more diversified consumer groups and trends in the Chinese market with a new look and upgraded market strategy, and create an overall bathroom space solution for users to enjoy a beautiful moment of life."
Mr. Peter Bromberger, Group Vice President and Managing Director of Duravit Asia Pacific China, attended the 28th KBC
On the other hand, Mr. Bai Ting also said that the theme of the exhibition includes the brand's Chinese trademark "Duravit", in addition to announcing the official launch of the brand name, he also hopes to take this opportunity to establish a stronger emotional connection with local consumers, reflecting the brand's determination to continue to cultivate the Chinese market in the future.
Proficient in aesthetics, the new product continues to write the core of design
Since the establishment of the brand, Duravit has always taken design as the brand gene, and has joined hands with many internationally renowned designers and design teams around the world to create a unified and distinctive high-end bathroom series products, which have become the Artisan Lines product line that interprets the brand's highest design attainments. At this year's KBC, Duravit continued the tradition for many years and brought a variety of new designer series and products to the exhibition site to jointly achieve a high-quality bathroom experience integrating beauty and use.
Duravit KBC booth site
Inspired by designer and architect Antonio Citterio, the new Aurena Holistic Bathroom Furniture collection combines artistic beauty with practicality in a sense of harmony. The Aurena series adopts an innovative vanity area solution, with an integrated lavatory design and innovative bath countertop, with smooth and elegant lines, which is conducive to the rational layout of countertop space. The freely combinable bathroom cabinet can also meet individual needs.
Designer and architect Antonio Citterio created the Aurena bathroom collection
Antonio Citterio also pays attention to the overall atmosphere of the space, which is expressed through the harmonious combination of colors and materials. A variety of chic finishes and multi-color ceramics and matte cabinet colors can be flexibly matched to easily create a warm and natural or exquisite and classic space atmosphere; Match with the same series of bathtubs, toilets and mirrors to create a harmonious and unified bathroom aesthetic, and can also be easily adapted to various personal or commercial bathroom scenes.
The Aurena collection is Duravit's first complete ceramic series with the new HygieneGlaze® Plus. As an upgraded version of HygieneGlaze®, the upgraded ceramic surface texture is smoother and has lower adhesion, and less stains and limescale residue can keep the ceramic surface clean for a long time. At the same time, HygieneGlaze® Plus is highly antimicrobial and has excellent cleanliness thanks to the change in surface tension after the glaze has been improved. The surface of the upgraded antimicrobial ceramic glaze is also easier to clean, with a 24-hour antimicrobial rate of 99.99%.
At this exhibition, the brand also brought the new Sivida series designed by the world-renowned design master Philippe Starck, selected DuroCast® artificial stone materials, created the harmonious beauty of the bathroom with simple colors, and created a series of master-quality bathroom products at affordable prices, echoing the brand's current diversified market strategy.
Philippe Starck 倾力打造触手可及的高品质浴室系列Sivida
Sivida is Duravit's first line of washbasins made of DuroCast® engineered stone, a velvety feel, durable and easy-to-clean material that can be used in private bathrooms, guest toilets, and commercial spaces. The design of the countertops is simple and detail-oriented, with the elegant shape of the countertop basin and countertop made of the same DuroCast® material, which is combined to create a work of art. The series washbasin is available in a two-tone design, adding a unique style and adding more highlights to the space.
Designer Philippe Starck said: "Sivida is unique. Elegant yet modern, joyful and thoughtful, the new Sivida collection will be a beautiful companion in our daily lives. ”
On the occasion of the 30th anniversary of the collaboration between Duravit and Philippe Starck, in addition to the new Sivida series, Duravit will also upgrade the classic Starck bucket bath cabinet, which has carried the glory of Philippe Starck for 30 years, to provide more combination options.
Starck's "bucket" classic is reimagined with vision and elegance for a timeless design
Guided by the design philosophy of "less is more", the Starck bucket bath cabinet has set a new benchmark in the industry with its clear and timeless design language, becoming one of Duravit's best-selling furniture items. On the occasion of the 30th anniversary of this product, designer Philippe Starck has given it a new update, using the innovative c-bonded technology to give the basin a more elegant look, with precise and smooth lines at the joints, the shape of the basin in perfect harmony with the furniture, and the overall design is simple and modern.
The longevity of the Starck tub bath cabinet is the result of the vision and authenticity of its design concept
The upgraded Starck tub basin is available in high-gloss and matt ceramic, as well as in white or black, and the ceramic surface is also made of HygieneGlaze® Plus, which is antibacterial and easy to clean. An exceptional piece of craftsmanship, the Starck bucket cabinet furniture is tapered downwards and features elegant high-gloss tones and delicate satin finishes, which are available in five finishes to create a unique and harmonious overall bathroom effect.
Commenting on the 30-year history of Starck's bucket bath cabinets, the designer commented, "As early as 30 years ago, Starck bucket baths won people's favor with just the right sense of modernity, and they are still attractive today. The reason for its longevity is not to follow trends, but to respect human needs. ”
The overall bathroom solution makes high quality within reach
In addition to the new products, Duravit also brought the SensoWash ® series of smart toilet products, the new Trento ™ freestanding bathtub made of the brand's self-developed materials, and the new rose gold color faucet shower series, showing the brand's determination and strength as a total bathroom solution provider.
As the epitome of the brand's comfort technology, the SensoWash ® smart toilet series has been very popular in the market since its launch. Today, the extensive product line of the series is enough to meet the different needs of consumers. Whether it's a comprehensive product category covering electronic toilet lids and smart toilets, or a diverse layout that covers both entry-level and high-end products, you can find the right option in the SensoWash flashing ® series on display.
The SensoWash scintillation ® series represents the product
从上至下依次为:SensoWash闪烁 ® i pro, SensoWash闪烁 ® starck f pro 以及 SensoWash闪烁 ® D-Neo
It is worth mentioning that the SensoWash scintillation ® series products have now been fully upgraded to the whole machine antibacterial, upgrading the hygiene standard and improving the cleaning experience. At the same time, in order to alleviate customers' concerns about use and quality when choosing products, the brand also strives to improve the quality of after-sales service, and provides a three-year warranty service for SensoWash ® flash products.
Also on display will be the new Trento ™ freestanding bathtub, created in response to the brand's strategy of "local production, local supply", which creates a relaxing bathing experience with its non-slip surface and superior thermal insulation. This oval freestanding bathtub is made of DuroCast® Plus artificial stone material, which is self-developed by Duravit, which has high hardness, strong wear resistance and is not easy to crack; The surface of the bathtub is stain-resistant, easy to clean, anti-aging and non-yellowing, and the antibacterial rate can reach 99.9%. The bathtub is also available in a variety of sizes to suit different bathroom space needs.
New Trento ™ freestanding bathtub
Duravit also presented a new rose gold colorway for faucets, showers and shower systems, another area of focus of the brand in recent years. This new color scheme not only expands the color options of consumers, but also allows the brand's products to adapt to a more diversified bathroom space style, completing the harmonious matching of the overall space.
Duravit faucet shower area
The new rose gold faucet shower is embellished with more color possibilities
New moves, Duravit. The 28th edition of ICB China will be open to the public from May 14 to May 17, 2024, welcome to visit the Duravit booth W1D15 at the Shanghai New International Expo Center.