On May 20, the "National Nutrition and Health Seminar and Bright Dairy Lingxian Innovation Conference" hosted by Bright Dairy was held in the financial media innovation space of Shanghai Poster Group. At the press conference, Bright Dairy released three domestic first-of-its-kind fresh milk products, and launched the "Survey Report on Nutrition and Health Awareness and Behavior of Chinese Residents" and the national nutrition improvement public welfare project. Lang Ping, a famous volleyball coach, attended the press conference and became the "fresh ambassador" of Bright Dairy. As a well-deserved champion enterprise in the national fresh milk industry, Bright Dairy has launched a new brand of "high activity of fresh milk, improving immunity, and drinking bright fresh milk", demonstrating its strong scientific and technological innovation strength and leading the dairy industry towards a fresher future.
Cai Wei, Member of the Standing Committee of the 14th National Committee of the Chinese People's Political Consultative Conference, Director of Shanghai Institute of Pediatric Medicine, Vice Chairman of the Chinese Nutrition Society, and Chairman of the Shanghai Nutrition Society, Zhang Zhiqiang, Vice Chairman and Secretary-General of the China Health Care Association, and Deputy Director of the Department of Food Safety Standards, Monitoring and Evaluation of the National Health Commission, Liu Meiju, Secretary-General of the China Dairy Industry Association, Zhang Zhishan, Deputy Secretary-General of the China Dairy Association, Lu Taohong, Director of the Office of the Shanghai Health Promotion Commission and Deputy Director of the Shanghai Municipal Health Commission, Vice President of Shanghai Poster Industry Group, Ding Bo, Secretary of the Party Committee and Chairman of The Paper, Liu Yonggang, President and Editor-in-Chief of The Paper, Huang Liming, Secretary of the Party Committee and Chairman of Bright Dairy, Ben Min, Deputy Secretary of the Party Committee and President of Bright Dairy, and other leaders attended the event.
Deeply cultivate the strategy of "leading fresh", and protect health with fresh nutrition
Healthy China, nutrition first. As an innovator and leader in the national fresh milk industry, Bright Dairy has always paid attention to national nutrition and health. At the press conference, Huang Liming delivered a speech on behalf of Bright Dairy. He said that as a dairy enterprise rooted and grown in Shanghai, Bright Dairy has been committed to contributing to the improvement of the nutrition and health level of the whole people in the course of its century-old development. Bright Dairy has always adhered to the development concept of "innovation leads the future" and constantly explored the road of high-quality development. In the future, Bright Dairy will continue to deepen the strategy of "leading fresh", continue to deepen product innovation and scientific and technological research and development, continue to uphold the attitude of a leader, lead the prosperity and development of the fresh milk industry, and bring consumers a more fresh and nutritious fresh milk choice.
Ding Bo delivered a welcome speech on behalf of Shanghai Media Group. Cai Wei, on behalf of experts in the medical field, said in his speech that Bright Dairy's scientific and technological innovation ability is very strong, and as a worker who has been engaged in clinical nutrition for a long time, he hopes that through this nutrition innovation seminar, the influence of Bright Brand will be raised to a higher level, so that more good high-quality fresh milk can benefit Chinese consumers.
Subsequently, the leaders of China Health Care Association, China Dairy Industry Association, China Dairy Association and other units delivered speeches respectively. Zhang Zhiqiang said that Bright Dairy has always made outstanding achievements in the innovation and development of food safety and product nutrition quality, and the release of this new product is another breakthrough in product innovation of Bright Dairy. Liu Meiju said that as the vice chairman unit of the Dairy Industry Association, Bright Dairy has a strong ability in scientific and technological innovation, and has created the first place in the industry for many times and occupies a leading position. While insisting on quality and innovation, Bright Dairy actively promotes the education and popularization of dairy consumption, and has made significant contributions to promoting consumption upgrading and cultivating new quality productivity in the dairy industry. Zhang Zhishan said that the history of Bright Dairy can be traced back to more than 100 years, and the Bright brand is a veritable Chinese time-honored brand, with innovative products, excellent brands, considerate services, and green development to help consumers be healthy is the label of the times of Bright Dairy.
As the official strategic partner of the Chinese women's volleyball team, the Chinese women's volleyball team sent a blessing video, and the famous volleyball coach Lang Ping came to the scene to send good wishes to Bright Dairy. Huang Liming, on behalf of Bright Dairy, issued the "Bright Fresh Ambassador" certificate to Lang Ping. Lang Ping said that good health is the confidence to climb the peak, and bright fresh milk is the protective force to move forward bravely. She hopes that more people can choose to drink fresh milk with higher activity and meet every challenge in life freshly.
Big coffee talked about health, and the public welfare project was launched for the first time in the country
At the press conference, the video produced by AI comprehensively demonstrated the development history and current situation of China's national nutrition and health, which attracted wide attention from the guests present. In the fresh coffee forum, the five guests had in-depth discussions on topics such as fresh milk nutrition and health, fresh milk consumption trends, etc.
Ben Min participated in the forum on behalf of Bright Dairy, she said that Bright Dairy has been adhering to the concept of freshness for so many years, and today, Bright Dairy's fresh milk has reached the first place in national sales. Bright Dairy uses strict technology and the lowest strength pasteurization method to retain fresh nutrients to the greatest extent, and brings the best products and the highest quality products to consumers with perseverance and deep cultivation. Bright Dairy launched three new fresh milk series of the country's first this time, which are driven by new quality productivity, and also benefit from the empowerment of scientific and technological innovation, which is also the advantage and moat of Bright Dairy. Bright brand has a strong advantage in the Yangtze River Delta, and will continue to cultivate the Yangtze River Delta region in the future, strengthen channel penetration and expand the market.
Ge Jingdong, senior vice president of Sina Weibo, said that this time, Sina Weibo and Bright Dairy launched the first national nutrition improvement public welfare project, inviting dozens of well-known bloggers in the health field to popularize health knowledge for the public from a professional perspective, hoping to popularize the most authoritative and professional health knowledge from the perspective of the public, improve public health literacy, and establish a benchmark for the health science industry.
Gao Xiang, dean of the Institute of Nutrition and professor of the School of Public Health at Fudan University, said that dairy products, as nutritious foods, play an important role in people's pursuit of a healthy life, and are inseparable from improving cardiovascular and metabolic health. As a benchmark in the dairy industry, Bright Dairy's products are trustworthy.
Tang Jiansheng, deputy secretary-general of the Shanghai Municipal Consumer Rights Protection Commission and researcher of the "New Consumption and New Industry Research Institute" of The Paper, said that in recent years, consumers have increased their willingness to consume healthily while paying more attention to understanding the awareness of consumption, and consumers have the right to obtain real consumption information.
Zhao Hui, General Manager of Kantar Worldpanel Northern Region, said that at present, consumers prefer products with fresh nutritional elements, and the purchase penetration rate of fresh milk is showing an increasing trend.
At the press conference, Bright Dairy and The Paper jointly launched the "Survey Report on Nutrition and Health Awareness and Behavior of Chinese Residents"; Jointly with Weibo, the first public welfare project to improve citizen nutrition was launched in the country, and for the first time, the media and industry forces were gathered to deeply analyze the consumption trend of dairy products, analyze the details of dairy consumption from multiple dimensions such as generational, regional, and consumption scenarios, and pay attention to the level of national awareness of dairy nutrition.
At the same time, Bright Dairy joined hands with Yangzhi Rehabilitation Hospital affiliated to Tongji University to jointly launch the public welfare project of "Clinical Research on the Efficacy of Bone Loss Prevention Formula Food", aiming to deeply explore national health issues from the perspective of clinical medicine and contribute professional strength to public health. These public welfare projects not only demonstrate the demeanor and strength of Bright Dairy as a leader in the fresh milk industry, but also demonstrate its unremitting pursuit of innovation and quality.
Strengthen the future layout, and the new products consolidate the status of the king
At the press conference, Bright Dairy launched a new product concept film, showing a new height of fresh milk development, which has attracted much attention from the industry. This new product, called "Bright Youbei Zhenxian High-quality Fresh Milk", is a representative work of Bright Dairy's innovative achievements. The new product is rich in high-active immunoglobulin, high-grade raw milk calcium and high-time fresh milk protein, and at the same time has the original natural and pure taste of fresh milk, mellow and sweet, bringing stronger protection to consumers. At the same time, Bright Dairy also launched two new products, Bright Zhiyou Jersey A2 high-end fresh milk and Bright Probiotic Pasteurized Fresh Milk, once again proving to the market and consumers the strong strength of domestic fresh milk giants.
Under the guidance of Bright Dairy's fresh strategy, in 2016, Bright Youbei Fresh Milk achieved national production and national sales, becoming China's first nationally listed fresh milk brand, with the struggle and pursuit of several generations of Bright Dairy people, opening a new era of China's dairy "fresh history", and writing the "first" and "only" in the history of China's dairy industry - in 2017, Bright Dairy launched the high-quality milk project, challenged the pasteurization temperature of the industry, and led Bright Youbei Fresh Milk into a new era of 75°C sterilization. This allows for greater retention of the active nutrients in the fresh milk. In 2019, with the support of GAP first-level certified pastures and limited milk sources, and with the empowerment of the only national key laboratory of dairy products in China, Guangming Youbei Fresh Milk was the first in the world to print five active nutrients on product packaging, so that consumers can understand consumption and drink real fresh milk. In 2021, Bright Youbei Fresh Milk successfully passed the "Shanghai Brand" certification, becoming the first fresh milk brand to obtain the "Shanghai Brand" certification, and Bright Dairy also became the first enterprise to pass the certification with food. At present, Guangming Youbei Fresh Milk has achieved the first place in the national fresh milk sales for five consecutive years, and the Bright Fresh Milk family has achieved the first place in the national fresh milk sales for eight consecutive years, leading the rise and prosperity of the domestic fresh milk industry.
At present, "Guangming Youbei" has become synonymous with China's fresh milk, and will continue to expand the high-quality development of China's fresh milk as a leader in the industry in the future; As a category breakthrough, we continue to refresh the new height of active nutrition of fresh milk in China; As a fresh defender, we will stick to the road of leading the Chinese dairy industry.
The conference coincided with the "Xiaoman" solar term, which symbolized the beautiful meaning of "small and complete". For Bright Dairy, the press conference is not only an important milestone in the "Lingxian" strategy, but also an in-depth response to consumers' health needs. Looking forward to the future, Bright Dairy will continue to deepen the "Lingxian" strategy, take scientific and technological innovation as its own responsibility, take the industry first as the driving force, and continue to launch high-quality products to help consumers improve their protection. Bright Dairy will also continue to rejuvenate the brand with the attitude of an industry leader and inject more vitality into the dairy industry.
（CIS）