【June 1, Shenzhen】The 2024 (2nd) Future Vehicle Pioneer Conference (hereinafter referred to as the "Conference") was held simultaneously in the Nandeng Banquet Hall of the Shenzhen World Convention and Exhibition Center on the opening day of the 2024 (28th) Guangdong-Hong Kong-Macao Greater Bay Area Auto Show and the first China New Energy Vehicle Technology Exhibition.
With the theme of "Competing for the Current", this conference brings together "pioneers" from different tracks in the industry to explore the "internal strength method" of facing technology, the future and the market, and facing common opportunities and challenges in the process of China's automobile industry gradually leading.
The conference was hosted by the China Council for the Promotion of International Trade Automotive Industry Branch and China National Machinery Industry International Cooperation Co., Ltd., organized by Beijing China Trade International Automobile Economic and Trade Co., Ltd. and Shenzhen United Auto Show Management Co., Ltd., and co-organized by Hong Kong Applied Science and Technology Research Institute, Shenzhen Urban Transportation Planning and Design Research Center Co., Ltd., Shenzhen Aviation Industry Association, Shenzhen New Energy Vehicle Industry Association and CDP Group.
In Shenzhen, the world's leading "first city of new energy vehicles", Oliver Löcher, Yu Chengdong, Lei Jun, Li Bin, Zhu Jiangming, Liu Tao, Zhou Hongyi and other "top-stream" entrepreneurs in the industry launched a "competition" of ideas and insights on cutting-edge hot topics such as on-board digital intelligence, intelligent driving, flying cars, and cars going to sea in one main forum and four professional parallel forums.
The rise of China's auto industry has soared in terms of global "depth".
In 2023, China's automobile production and sales will exceed the historic mark of 30 million units for the first time, and the export volume of 4.91 million units will surpass Japan, ranking firmly as the world's largest automobile exporter. "China's new energy vehicles have developed rapidly, ranking first in the world in sales for nine consecutive years, and have become the leading force in the electrification transformation of the global automotive industry." Wang Xia, president of the China Council for the Promotion of International Trade Automobile Industry Branch, strongly refuted the accusations of a small number of foreign countries on China's new energy vehicles, such as subsidies, overcapacity, and low-price dumping, with facts and figures, and emphasized that the rise of China's new energy vehicles is based on advanced technology and user value, and is the natural choice of survival of the fittest in the market economy.
In the process of this magnificent era, Shenzhen took the lead and took the lead in demonstrating. According to the data, in 2023, the penetration rate of new energy passenger vehicles in Shenzhen has reached 67.9%, ranking among the top in the world; The output of new energy vehicles reached 350,000 units, a year-on-year increase of 15%, and it won the title of "first city of new energy vehicles".
"The global depth content has increased significantly, and Shenzhen is accelerating towards a new generation of first-class automobile city." Luo Huanghao, member of the Party Leadership Group and Deputy Mayor of Shenzhen Municipal People's Government, shared the latest industrial development in his opening speech for the conference: in 2023, the output value of Shenzhen's automobile manufacturing industry will be 342.93 billion yuan, a year-on-year increase of 58.3%, and the output of new energy vehicles will be 1.73 million units, a year-on-year increase of 98%. Shenzhen has formed a complete automotive industry chain and a complete industrial ecosystem covering the fields of vehicles, power batteries, motor and electronic control, autonomous driving, intelligent cockpits, charging infrastructure, and automotive aftermarket. In addition, Shenzhen has also taken the lead in realizing the full electrification of buses, taxis, and online car-hailing, and has taken the lead in the construction of charging facilities.
In 2024, the transformation of the new energy and intelligent vehicle industry will continue to deepen. Facing science and technology, various "black technologies" are changing with each passing day, promoting the comprehensive deepening of competition in the performance, function and experience of automotive products, and fancy "involution"; In the future, the high-quality development of China's automobile industry has begun to lead the global industrial transformation, and at the same time, it is facing new challenges and uncertainties in the context of an increasingly complex international environment. Facing the market, the increasingly fierce competition has pushed the industry to accelerate into the "reshaping period". The automotive industry has taken the lead in exploring the way forward, and continues to compete for progress in the fields of user experience, product marketing, and market layout.
Science and technology chapter
The fertile soil of innovation empowers the industry to "compete for the current" and lead
Science and technology is the innovation ability to create an excellent user experience for new energy and intelligent vehicles, and it is also the core ability of China's automotive industry to lead the global industrial transformation and participate in global competition.
"Shenji 9031 is the world's first 5nm automotive-grade chip", Li Bin, founder, chairman and CEO of NIO, emphasized the importance of full-stack self-development, "In terms of Transformer algorithms, our performance is 6.5 times that of the world's strongest chips today."
Lei Jun, executive director, founder, chairman and CEO of Xiaomi Group, said that Xiaomi Auto locked 88,000 orders in the first month of its listing and delivered more than 15,000 vehicles, and guaranteed to deliver 100,000 vehicles and sprint 120,000 vehicles in the next year. Lei Jun, who also emphasizes the full-stack self-development of intelligent driving technology, believes that the reason for the success of Xiaomi Auto is the breakthrough of core technology and the deep research insight into users.
"China's speed is crucial for Mercedes-Benz innovation," said Ou Lifu, Senior Executive Vice President of Mercedes-Benz (China) Investment Co., Ltd. and Head of R&D and Purchasing at Mercedes-Benz China. ”
Future chapters
The new pattern of the "second half" has landed, and the large model and the full-scene intelligence fly together
Full-stack self-development, or alliances, China's auto industry has created a solid foundation for science and technology. The rapid deployment and implementation of cutting-edge technologies such as artificial intelligence have won significant advantages for future-oriented global competition and leadership. Gu Weihao, co-founder and CEO of Momo Zhixing, said that at present, high-speed assisted driving products have run 160 million kilometers on China's roads, and the proportion of users has exceeded 40%. He believes that the technological driver of intelligent driving has changed from software to data: "There is only one law of artificial intelligence, which is 'scale'. There must be a large amount of data and a larger model to 'vigorously produce miracles'. ”
Zhou Guang, CEO of Yuanrong Qixing, said that the future car of "AI 3.0" is a single large model with the ability to recognize natural language and the physical world, and then realize "end-to-end" autonomous driving. China has an advantage in autonomous driving data and has the opportunity to lead the development of end-to-end autonomous driving.
In addition to the large model, some manufacturers have used more comprehensive scientific research and engineering system capabilities to actively create "all-scene" intelligence, and have successfully created a series of high-end "explosive" products with sales exceeding those of traditional international luxury brands.
Yu Chengdong, Huawei's Executive Director, Chairman of the Device BG, and Chairman of the Intelligent Vehicle Solution BU, who made his debut at the main forum of the conference in the morning, said that Huawei focuses on the "five intelligences" of intelligent driving, intelligent cockpit, intelligent electronic control, intelligent vehicle control, and intelligent networking in the automotive field. At present, Huawei's cumulative mileage of intelligent driving has reached 220 million kilometers, and the average mileage taken over has reached 270 kilometers. He further said, "With Huawei's current intelligent driving capabilities, if you take it to Germany, you can properly get the L3." Because China's path is more complicated. ”
Market chapter
Ecological "wall-breaking" reconstruction, a hundred flowers are blooming, and "price" rolls to "value"
A number of guests at the meeting mentioned from different perspectives that the automotive industry and its supply chain system in mainland China are currently facing restructuring with the high-quality development of the industry as a whole. On the one hand, the market competition with vehicle brands as the main body is fierce; On the other hand, with the addition of various new productive forces and the wider cooperation and coordination within the industry, the overall vitality and competitiveness of the industry are increasing day by day, and it has begun to spread its influence and leadership overseas through various forms of domestic and foreign cooperation.
Lei Jun advocated an open ecosystem and shared cooperation with the whole industry, and Huawei established the HarmonyOS Zhixing Ecological Alliance with Cialis, Chery, JAC, and BAIC New Energy to expand the scale of production and sales. Zhiji Auto will jointly develop an intelligent digital chassis with SAIC Audi to promote China's intelligent vehicle technology overseas, and Leapmotor and Stellantis have adopted a "reverse joint venture" model to accelerate the process of globalization, which will be implemented in 9 European countries, and plans to enter South America, the Middle East and Africa and the Asia-Pacific region by the end of the year. Not only that, as an important development direction of three-dimensional transportation in the future, the technology of eVTOL electric vertical take-off and landing aircraft manufacturers has planned to sell eVTOL products to countries along the "Belt and Road" such as the Middle East and Malaysia.
Perhaps, as Yang Hong, chairman of Hangsheng Electronics, said, in the face of the problem of large industrial scale and inefficient involution, on the one hand, it is necessary to break the situation through technological innovation, quality improvement and sustainable development; On the other hand, going to sea is the only way for domestic automobiles to break the situation, and it is necessary to have long-termism, adhere to quality first, go to sea in a group, and form the competitiveness of the industrial chain.
In the process of increasingly fierce competition at the product and technology level and the rapid increase in industry concentration, it has become a new wave for the heads of car companies to go to the front desk to create "personal IP" through live short videos.
Among them, the new "top stream" and "red-clothed leader" Zhou Hongyi, with his humorous and witty style, instantly detonated the emotions and online traffic of the audience, and personally "practice-based" teaching" the "competition" case of entrepreneur IP. "Entrepreneurs doing IP is a first-class project and a compulsory course." He believes that in the era of short videos, the transfer of traffic platforms has brought fundamental changes to the way enterprises communicate, and entrepreneurs need to create personal IPs and establish direct contact with users - "You are the person in charge of the enterprise, and you don't go where the traffic is, how can you get customers?" ”。
Supporting the empowerment of the exhibition
The "three aspects" boost the new journey of the industry to "compete for the current".
Needless to say, in the era of short video live broadcast where traffic is king, "being seen, heard, understood, and recognized" is a new ability. It will even determine to a large extent the seats and seats of the "table" in the "battle royale" of the industry where excess capacity is facing liquidation.
As many guests continue to emphasize, science and technology are the foundation of competitiveness; The future is the common vision and journey of the industry; The market is a means to meet the needs of users and solve the pain points of users, and it is also a "touchstone" to test the "quality" of scientific and technological innovation and industrial upgrading.
After several years of continuous exploration and iteration, as an integral part of the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, the Future Automobile Pioneer Conference has invited the "top stream" industry leaders to focus on the hot spots, focal points and pain points that have attracted much attention from inside and outside the industry, and are committed to condensing the attention and consensus of the industry and outside the industry through innovative communication, and striving to be on the highland of "the first city of new energy vehicles". Build the forefront of industry influence.
As a brand platform for industrial exchange and promotion of "the first city of new energy vehicles", the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show will take the display and promotion of new quality productivity innovation achievements as a firm commitment and lasting mission. The holding of the first China New Energy Vehicle Science and Technology Exhibition has also injected new vitality and led new breakthroughs into the new energy and intelligent vehicle industry in Shenzhen and even the world, and jointly promoted all sectors of the industry to break boundaries and join hands with colleagues to reach new heights. The "Two Exhibitions and One Conference" will always be committed to bringing new ideas and cooperation opportunities to the global automotive industry, and further promoting the high-quality development of the automotive industry. We sincerely invite the "pioneers" of the industry to actively participate, stand at a new starting point together, and go to a new journey of "competing for the current" together.