Hedong Stadium has a special memory for the older generation of Tianjin people, Zuo Shusheng, Yu Genwei, Chi Rongliang... Generations of iconic figures of Tianjin football have walked out of this field.
In September 2023, after several years of renovation and improvement, the stadium, which was built in the 50s of the last century, was fully "renewed".
The new Hedong Stadium stands have a construction area of 6,948.66 square meters and a comprehensive training hall with a construction area of 11,668.6 square meters, which can better meet the needs of professional sports competitions and citizens' daily fitness.
Brand new Hedong Sports Center.
Expose more children to sports
This year, Orange Lion Sports obtained the right to operate Hedong Sports Center, and carried out comprehensive external decoration, internal upgrading and intelligent transformation of this historic venue with a digital and standardized service management system.
The brand-new Lepower Hedong Stadium is equipped with intelligent and digital sports facilities and operation management mode, and taking the opportunity of the official announcement of the opening of the sports center on September 8, the social force sports league initiated by Orange Lion Sports was established, and 160 institutions from 15 cities across the country became the first batch of members.
The development of the sports industry requires the participation of the whole society, and the social forces to run sports leagues, as the name implies, is to gather social forces interested in this on a platform to better integrate resources and play an effective role.
At the event, Li Kemin, director of Tianjin Sports Bureau, affirmed the importance of social forces running sports, "The competent department encourages a group of entrepreneurs who have resources, understand management, can manage and love sports to participate in the tide of social forces running sports, which is one of the reasons why social venues, non-governmental events, and sports training are becoming more vigorous and national fitness is more brilliant." ”
Wang Qian, deputy director of Tianjin Volleyball Sports Management Center, also talked about her feelings from her own experience, "In the past, from the perspective of the selection mechanism within the system, some projects did not have amateur sports schools, and social forces could provide opportunities in this regard, allowing more children to contact sports, so that a natural distribution was formed - the pyramid spire used professional resources, and social forces gave more and greater power to ordinary children." ”
Obviously, with the continuous development of China's sports industry, social forces will play an increasingly important role.
As the initiator of the sports league run by social forces, Orange Lion Sports has always focused on building a platform and introducing subdivided sports training, event organization and other resources through the advantages of the platform, which largely corresponds to the concept of "leaving professional things to professional people to do".
At present, Orange Lion Sports' smart venue brand Lepower Sports Center has been deployed in more than 50 countries with a total operating area of more than 3.5 million square meters, and its unique business model of "small chain under large chain, small headquarters under large headquarters" has brought leading sports service enterprises to more cities, and also cultivated a group of willing and capable sports service enterprises in the local area, so as to provide users with a better experience.
Make exercise simpler
The birth of this social force sports league means that professionals and resources in different fields will be further integrated and complemented, forming a greater synergy and bringing a win-win situation.
Swimming world champion Wu Peng founded Peng Star Sports with his professional ability and connections, focusing on youth swimming training, but when it comes to starting a business after retiring professional athletes, Wu Peng is blunt.
"The common problem we encounter is the lack of management ability and experience, maybe we think that we are professional and have ideas, but it is not easy to get first-hand resources in the actual entrepreneurial process, often it is difficult for smart women to cook without rice, and they have no place to show their skills."
Huang Kai, chairman of Kaiti Sports and vice chairman of Chongqing Tennis Association, also had a similar feeling, he said with a smile, "In the past, my own operation was like Chongqing hot pot, everything was thrown into it", but after cooperating with Orange Lion Sports, he jumped out of the original rough business model and was able to focus more on what he was good at.
"Now our goal is clear, which is to make more children fall in love with sports by getting more venue resources."
It can be seen that the value of the alliance is to organically combine the strengths of these "professional players" with the advantages of platform enterprises such as Orange Lion Sports, through which professional talents and technologies will be better aggregated, contributing to promoting the popularization of mass sports, sports training level, and improving and enhancing the resilience of the sports industry to the market.
Mu Yang, chairman and CEO of Orange Lion Sports, said that Orange Lion Sports has been established for eight years today, and has always taken "making sports simple" as its mission, hoping to make online and offline organic integration based on the concept of platformization, standardization and digital operation.
Regarding the establishment of the alliance, Mu Yang said: "The sports industry has survived a very difficult few years, I believe that everyone will huddle together, learn from their own strengths, and welcome the real spring of the sports industry together." ”
With the joint efforts of all parties, the sports industry is gradually picking up - league member Hongyou Sports revealed that the number of children coming to train this summer has increased by 20% compared to last year.