On the 26th, the seven departments jointly issued the "Detailed Rules for the Implementation of Automobile Trade-in Subsidy", which clarified the scope and standards of subsidies, and a series of policy dividends were "realized", bringing a strong impetus to the automobile market. How to grasp the industry trend of car trade-in, so that consumers can have more convenience and get more benefits?
Let the "real money" discount directly reach consumers, and many parties have been laid out in advance. Shanghai, Chongqing, Nanjing and other places have successively introduced subsidy policies. Liu Bin, chief expert of the China Automotive Center and deputy director of the China Automotive Strategy and Policy Research Center, believes that in the detailed rules, the scope of subsidies will be coordinated between new energy vehicles and fuel vehicles, and the subsidies for new energy vehicles will be higher than those for fuel vehicles, which can not only further guide the green and low-carbon consumption of automobiles, but also stabilize the consumption of fuel vehicles, which will better promote the transformation and upgrading of the automobile industry.
In the past two days, the Beijing International Auto Show has exploded in popularity, confirming that consumers' expectations are full. A total of 117 new cars made their world premieres at the show, a record high. There were 278 new energy models unveiled, occupying the C position, far exceeding the 160 in the previous session. Many "black technologies" are eye-catching, and the helmsmen of car companies have launched a propaganda offensive to drive hot topics.
The ultra-high popularity reflects market expectations, and more new trends are revealed behind it. From 1.367 million units in 2020 to 9.495 million units in 2023, the sales of new energy vehicles in mainland China have increased nearly sixfold in a few years, and they are only "one step away" from 10 million units. In the first half of April this year, the market penetration rate of China's new energy vehicles exceeded 50% for the first time, and the market share exceeded that of fuel vehicles for the first time. The real figures reflect the "inflection point" of consumers' choices, and they are also a powerful response to the so-called "overcapacity".
From "electrification" to "intelligence", the development of new energy vehicles has entered the second half, and the trend is accelerating the conversion of new and old kinetic energy. According to the estimation of relevant institutions, the mainland's annual demand for the replacement of automobiles and household appliances is more than one trillion yuan. According to the relevant person in charge of the Ministry of Commerce, under the premise of fully respecting the wishes of consumers, we will promote the replacement of automobiles and gradually increase the proportion of new energy vehicles and energy-saving vehicles. The mainland is increasing technological research such as high-level autonomous driving, and new scenarios and new formats bring diversified needs, and policy assistance will promote enterprise technological innovation and industrial upgrading.
From solving the problem of "whether there is" to focusing on "whether it is good or not", this is a process of deeply grasping the needs of the people and solving the pain points of consumption. From the financial, tax, credit, insurance and other aspects of the concession, so that the purchase of a car is more affordable. Improve infrastructure such as charging, parking, and smart transportation to make car use more convenient. Promote the abolition of the nationwide restrictions on second-hand cars, and establish a second-hand car information query platform to make vehicle condition information more transparent, car prices more fair, and make selling cars more worry-free. The whole chain can not be less scrapped, and dismantling enterprises are encouraged to collect cars at the door, so as to make scrapping more convenient. Only by actively identifying demand-side changes can consumption potential be fully released.
The needs of the people are the focus of efforts, and gradually establish an effective mechanism of "it is easier to remove the old and more willing to replace the new", promote more high-quality products into the people's lives, and let the trade-in benefit more consumers.
(文丨陶郎)
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