The new forces have gradually emerged in car-making dividends, and the new forces represented by E-an have completed the phased success of sales

Introduction: The greatest success depends on the most effort. Today's Aeon is exactly that.

This world has always been a world of constant dynamic balance. From social activity to industrial change, there is no way to get rid of this particular rhythm. No one can always dominate history, and there will be no oligarchs who can always grasp the right to set the rules and order of the game.

Therefore, under the current market development, as the path of the new energy industry becomes clearer, the new forces of car manufacturing have built a new set of new survival logic for the future of the industry, and you will find that the so-called alternation of new and old is only in a moment. After just a few years of development, the differentiation within the new forces of the head has long revealed a new figure.

Especially since March, the extensive impact of the epidemic has brought some of China's auto markets into a standstill, and the pattern of the new energy vehicle market has changed, and it has entered a short period of rest. However, it must be admitted that from the perspective of the cumulative sales data of the first 4 months, it is still inevitable that there will be a new wind trend when it comes to the ranking of new energy vehicle companies.

It's clear which is stronger and which is weaker.

Eian, as a new energy vehicle company that only operated independently at the end of 2020, may have some atmosphere that does not converge with the new forces with strong Internet genes, but in more than a year, the changes that have occurred to this car company have to make us feel deeply that each transformation of the market is so drastic.

Like before, Feng Xingya, general manager of GAC Group, once used "Aeon's development goal should at least be achieved, and the current 'Wei Xiaoli'" should be changed to 'Exiaowei'" to show the outside world E'an's determination and belief in advancing.

When the new energy market changes and will not be built around the existing pattern, then, from silent progress to leading the entire new energy market, I believe that Aian should have this confidence.

Innovation and renewal

As we all know, since the global automotive market announced the energy revolution, the role of China's auto market is self-evident. Even during this period, when Tesla gradually established its own authority in the field of segmentation, the new car-making forces from China showed a situation that was unprecedented in terms of pertinence and aggression.

High-speed iteration of products, subversive channel restructuring, co-creation of user circles, and even the reconstruction of the entire ecological environment, no matter how the fission between these emerging car companies occurs, with the Chinese brand without shackles to output, the logic of the fuel vehicle era is not to say that it is fragmented in an instant, at least to the point of reorganization.

In this context, as the current leader of the new forces, E'an can achieve today's results, why not?

Detached from the old system and self-built a new system, from R & D innovation to product iteration, from user research and judgment to channel expansion, from actively moving closer to the industrial trend to actively seeking IPO opportunities, in the past year, Aian is so uneasy about the destiny, in such an environment surrounded by enemies, completed the transformation.

Perhaps the policy of "technology is the first productive force" is the reason why Aeon has become the only new energy vehicle company in China that has leading technological innovation capabilities in the field of EV and ICV. But now, more than four years later, in the leading research and development, intelligent manufacturing capabilities and other topics, Aehan has done and is actually far more advanced than people think.

Just a week ago, with its great contribution to the industry and high user value, GAC Aean Power Battery Technology Group won the highest award in the technology category "Jury Award" at the "China Annual Automobile Festival" held by CCTV. I think that the accumulation of Aeon's new energy technology reserves has indeed been recognized in the hearts of consumers and industry insiders.

In addition, in order to improve production capacity and intelligent manufacturing capabilities, EON also completed the expansion of the second phase of the production line of the EIAN Intelligent Ecological Factory as early as February this year, and created a more efficient EON production method by using the world's leading process technology to create a more efficient EON production mode on the basis of gac production mode that integrates the Japanese lean manufacturing system to complete the transcendence of opponents.

Yes, the rapid development of the new energy industry has never lacked players who have been innovating. New car-making forces like "Wei Xiaoli" who came from the Internet are without exception. While using the latest trend to put a steel seal on China's new energy industry, they have also formulated a new set of survival rules for all those in the bureau.

Despite each of Aeon's changes, the aim is also focused on "how new forces can unleash market potential".

In contrast, as Aeon occupies the first place in the list in production and marketing has become the norm, as a new energy vehicle company that always maintains the same frequency as the times, when it has achieved advanced technological penetration, the endogenous potential in the system and all measures involving marketing changes and model iteration have also made a qualitative change in the brand image of Aeon in the current environment.

To give a simple example: in July last year, GAC Aean's first brand-operated experience center was officially opened in Guangzhou Tianhe Grandview Plaza.

Just like Gu Huinan, general manager of GAC Aean, at that time, he interpreted the dual-track innovation model of "direct operation + distribution", "This move means that we have entered a new stage of 'online + offline' while directly serving users, and realizing another sublimation of user value; it is also an innovative change in the channel model..."

I think that no matter how other new forces choose to "go black" in channel construction, for Aeon, the dual-track model of "direct operation + distribution" will jointly promote the development of the Aeon brand in the long-term coexistence. In the core cities, they will become the forefront of the brand's practice of new ideas, new models, and accelerators of innovation and change.

Regarding the changes in Aeon over the past year, the outside world has learned countless times from various sources. In addition to the broadening of the sales model, all the labels related to the new forces of car manufacturing have also been bound to Aeon early. Today, when all the changes and growth come together, it is actually more intended to highlight the spiritual core of Aeon that is different from all car companies.

If you look at the future development trajectory of the entire industry, the attributes of technology companies and the multi-dimensional change of the company system will eventually help Aeon to stand on the same stage as the inherent new forces in the vigorous development of the new energy industry, and even do better.

Only when you have confidence, you have more confidence

To be fair, after getting rid of the tail left by the Spring Festival car market, the Chinese car market in 2022 has begun to enter a new round of competition. As usual, the first week of May is the time for all new car manufacturers to announce sales. But what is different is that due to the impact of the new crown epidemic that has emerged again since mid-March, compared with the simple sales competition, the market's turmoil seems to have begun to test the system of all new forces.

On the surface, the monthly sales of 10,212 vehicles in April do show that the chain reaction caused by the epidemic will not bring any easier challenges to EAN at all levels than others. How to go about the road in the future will become a difficult problem at present.

But then again, as the entire new energy market has entered a new stage of consumption-oriented development from the policy-oriented development of the past, the strength of Aeon has always occupied the top of the sales list, and it has not decayed to this day. It also means that Aeon has begun to show the appearance of a leader in the new energy market.

It can even be said that when new energy vehicles become the dominant bearers of China's auto market, with the current development potential of Aean, it cannot be said to be the mainstay of the next stage of development of new forces.

You know, throughout January to April, the main engine factory that can push the cumulative sales volume to 55,086 vehicles, and can balance the supply and demand relationship and product planning, in addition to Aian, it is really difficult to find a second one.

Some people always say that China's new energy market can come to this day, which is the result of the joint construction of all Chinese car companies. The role of new forces is only in the innovation of ideas, or the discussion of consumer trends is ahead of people.

However, when the new energy market no longer takes freshness as the evaluation criterion, and turns around to pay more attention to the market performance at this stage, if it can always maintain the monthly sales performance at a high level, and take the lead in grasping the brand image and the reputation of the private market, I believe that the future of China's auto market is inseparable from the contribution of new forces in industrial development.

Haruki Murakami wrote in Kafka by the Sea, "After the storm, you won't remember how you survived. You can't even be sure if the storm is really over. But one thing is certain, and that is that when you walk through the storm alone, you are no longer the same person you were. ”

It can be seen that After experiencing the initial disorder of the new energy market and passing through round after round of industrial fission, Aean, who has become the leader of the new forces, may not be afraid of the future.

In March this year, GAC Ae-An adopted a non-public agreement to increase capital, implementing employee equity incentives, "holding up and down" GAC Ae-an equity by scientific and technological personnel of the GAC Research Institute, and simultaneously introducing some strategic investors.

The development of new energy is in the ascendant, and perhaps the IPO is still the ultimate means for all new car-making forces to seek new life, but before that, for Aeon, the significance of building a new system dominated by "people's hearts" is more obvious.

If new energy vehicle companies want to maintain a clear sense of survival at all times, in the final analysis, they cannot do without the endogenous force of enterprises. In the face of the continuous and rapid development of the era of electrification, Aeon is not a new power car company that inherits the Internet, and it is not the focus. Because, from what it thinks, we distill the path of change for an industry leader.

In this era when dividends are gradually emerging, when the first-line new forces complete the phased success in sales, it is needless to say whether emerging car companies have the awareness of car-making strength. With the accelerated transformation of the entire automotive market and the entry of traditional car companies and cross-border technology companies, the test will be placed on whether they have the ability to be sustainable.

In this regard, it not only has the profound talent and technical background of traditional car companies, but also has the innovative thinking of not losing the new forces of car manufacturing; it has both a dynamic talent introduction and training mechanism, and a positive corporate culture and values. For Aeon today, everything seems so just right.

Do not walk gently into that night. This is the inspiration that Aeon gave himself, and it will surely become the advice of the market to everyone.