"The most unable to support the wall" car-making state-owned enterprises, Mercedes Benz left Mitsubishi was angry and run, good cards played sparsely!
When it comes to state-owned car-making enterprises, many people first think of FAW, SAIC, and Dongfeng, but among the state-owned car-making enterprises, there has always been an inconspicuous existence, that is, Fujian Group.
It is said to be inconspicuous, mainly because its parent company is not famous, but its car brands, you must have heard more or less, for example, Southeast Automobile, Fujian Benz, Golden Dragon Automobile, Yundu Automobile, but most of these car brands have declined.
Let go of Mercedes, gas away
Mitsubishi
In fact, Fujian Automobile Group as a state-owned car manufacturing enterprise, the first hand of the card is not bad, in the 90s when Mitsubishi Motors was in full swing, Fujian Automobile Industry Group and Taiwan automobile enterprise Yulon Enterprise Group affiliated to China Automobile Company, Mitsubishi Motors joint venture, the shareholding ratio of Fujian Group (50%), Mitsubishi Motors (25%), Taiwan Zhonghua Automobile (25%), with Mitsubishi technology, classic models Golan, Lancer, Wing Shen, etc. have achieved good sales results, Since 2009, it has achieved positive growth for five consecutive years, and in 2013, Southeast Motor reached its peak, and with the popularity of the naked marriage era, Southeast Motor achieved annual sales of 120,000 units.
At that time, Mitsubishi Motors' influence was at least not weaker than that of Honda and Nissan, but unfortunately, with the strategic adjustment within the Mitsubishi Group, coupled with Southeast Motor's joint venture, it has not been enterprising, lying in the gentle township, and has not formed independent research and development capabilities, resulting in the decline of Southeast Motor.
Mitsubishi Motors has only 25% of the shares in Southeast Motor itself, the technology is all its own, the money is still small, coupled with the poor quality control, after-sales and marketing capabilities of Fujian Group, in 2012, Mitsubishi Motors turned to GAC Mitsubishi and GAC. Even if Mitsubishi did not divest from Southeast Motor, the technical support that Southeast Motor could get from Mitsubishi was greatly reduced, until three years later, Mitsubishi Motors no longer provided any technical support for Southeast Motor, and the partnership broke down, and in 2017, with the discontinuation of Wing God, Southeast Motor no longer had Mitsubishi models. Southeast Auto finally realized its problem, but it was too late. In 2018, Southeast sold less than 90,000 units, in 2019, only 30,000 units remained, and in 2020, only 15,000 units remained, Mitsubishi Motors has almost become a small transparent car market.
Mitsubishi left, at least there is Mercedes-Benz, although Fujian Benz main sales Mercedes-Benz commercial vehicles, but this is Mercedes-Benz, its Vito, Viano and Lingte and other models, but even if backed by Mercedes-Benz, Fujian Benz has always been a loss, from the establishment of 2007 to 2012, 6 consecutive years of losses, until the end of 2013 with annual sales of 12,000 vehicles for the first time profit. In 2015, Fujian Benz's annual sales fell to 5,000 vehicles, and in desperation, in 2016, Fujian Benz sold 35% of the shares of Fujian Benz to BAIC. BAIC has a north-south Mercedes-Benz and realized the idea of "Big Mercedes", but there is only one chicken feather left on Fujian's side.
Own brand, the mud can't support the wall
Joint ventures are not good, and independent brands are even worse.
YUDO Automobile was founded in 2015, can be regarded as catching up with the development of new energy vehicles, with a dual "legal identity" approved by the National Development and Reform Commission and the Ministry of Industry and Information Technology, in 2018, only three years after its establishment, Yundu delivered 9,300 vehicles a year, you know, and NIO that year only handed over 11,300 vehicles.
Since its establishment, YUDO has only launched three models, including two small SUVs, YUDO π1 and YUDO π3, and sales of YUDO cars fell to 2,566 units in 2019, and since then it has fallen into a state of shutdown. The latest data shows that Yundu's cumulative sales in the first quarter of this year were only 516 vehicles, a year-on-year decrease of 35.5%.
In 2018, Yundu π3 hit the five-star wholesale department C-NCAP, and only received two stars, which made many people completely pull this car into the blacklist. Although JuneYao Group has taken over, Yundu Auto really does not see any hope of turning over.
By the way, I almost forgot, Fuji Group also has the independent brand of Xinlongma, in 1997, Xinlongma Motor was established, focusing on agricultural vehicle business. In 2011, it transformed into a passenger car, but it has no presence in the market, how many people know this car brand? The annual sales volume in 2022 can not be found.
What the? You said that Fujian Automobile does not still have Golden Dragon buses?
In 2022, Golden Dragon Auto sold 46,000 vehicles and achieved revenue of 18.240 billion yuan, a year-on-year increase of 18.30%, but the net profit was -457 million yuan, which still did not bring the contribution of net profit to Fujian Automobile.
It can be said that Fujian Automobile is a typical state-owned enterprise that manufactures cars, and even many state-owned enterprises, backed by foreign technology, not thinking of enterprising, and finally ended up with a betrayal and a dismal ending, which is embarrassing. This has also sounded the alarm for many enterprises, relying on mountains and mountains, relying on water and water flow, and steadily practicing internal strength is the kingly way.