So far, BYD Auto Group has completed the full coverage of tens of thousands to one million prices, and its results are also very impressive, selling more than 210,000 new energy vehicles in April, which is very likely to continue to suppress FAW-Volkswagen and win the domestic car company sales list.
After brand adjustment, Denza Automobile successively released MPV Denza D9 and Hunter SUV Denza N7, and the only Denza D9 on sale sold 10,526 units in the past April. Considering its price segment of more than 300,000 yuan, Denza Auto is a bit like an ideal car that "eats all over the world" just by relying on an ideal ONE car a few years ago, and the strength of the momentum is indeed not to be underestimated.
Source: Denza Automobile
However, the Denza N7 has only been released not long ago, there are only a few products of Denza , there are too many limitations, it is difficult to compete with other high-end brands attractively, I believe Ideal Auto knows this. It is understood that Denza Auto plans to start delivering a new model Denza N8 in the third quarter of this year, positioning the new car as a medium and large SUV, providing five-seater/six-seater/seven-seat three seat layouts.
Source: Denza Automobile
Considering the comprehensive product level and positioning, the Denza N8 is mainly aimed at the daddy car market, and will directly compete with models such as the ideal L8 and the Weipai Blue Mountain DHT-PHEV. A few days ago, Denza Automobile announced the interior official map of the Denza N8, and we may be able to analyze its true strength in the clues of the official map.
Take a magnifying glass and look at the Denza N8
Looking at the center console first, we can see that the design style of the Denza N8 and Denza D9 has changed slightly. On the Denza D9, we can find many shadows on the BYD dynasty family, the steering wheel, center control screen, and lever area are very similar to the Tang family, while the Denza N8 has a sense of déjà vu of the Denza X "spiritual sequel". In contrast, in addition to the ancestral handlebar area, steering wheel and dashboard, the overall design of the Denza N8 can be said to be basically the same as that of the Denza X.
Source: Denza Automobile
Source: Denza Automobile
In my opinion, Denza N8 as a brand new product, it should be more appropriate to continue to use the design style of Denza D9 or Denza N7, Denza cars use the same design style of the discontinued Denza X, although there is no suspicion of "touching porcelain", but it seems that Denza is a little unconfident. Of course, the visual effects and texture of the new car are more outstanding, after all, it is handled by Mercedes-Benz.
Source: Denza Automobile
In terms of configuration, the built-in vehicle system of the Denza N8 central control screen is the same as the Denza D9, and the wireless charging function of the mobile phone is also provided below, and the sub-dashboard adopts an integrated touch panel, and the piano paint that can leave fingerprints is no longer used on the material, which is worthy of praise.
Source: Denza Automobile
Coming to the second row, the most conspicuous is equipped with dual aviation tables, which is more suitable for business offices, or users who often travel with children. In contrast, the ideal L8 is not equipped with other competitors, and the Weipai Blue Mountain DHT-PHEV is only available on the left. At the same time, Xiaobian also noticed that the rear row can also control air conditioning, seat heating/ventilation and other operations through the touch screen. It is worth noting that the Denza N8 is equipped with Dynaudio audio, not the previously officially announced Devialet audio.
Source: Denza Automobile
Source: Denza Automobile
Looking at the overall interior of the car, the large-sized panoramic sunroof is transparent enough, and it is also equipped with sunshades, and the aisle in the second row is visually similar to that of competitors.
Source: Denza Automobile
Source: Denza Automobile
Overall, the configuration and features of the Denza N8 are in line with the current mainstream level, but the details are somewhat unexpected to me. As for hard power, the size of the Denza N8 has no advantage, compared with the Wei brand Blue Mountain DHT-PHEV and the ideal L8, and even the ideal L7 is not competitive.
In terms of power, the plug-in hybrid version and pure electric version are still available, of which the plug-in hybrid version of the engine is the same as the Denza D9, but the drive motor of the DM-i version is reduced by 10kW in maximum power, and the DM-p version has an additional 200kW rear motor. The pure electric Denza N8 two-wheel drive version is completely consistent with the Denza D9, and the maximum power of the front and rear motors of the four-wheel drive version is 230kW/200kW respectively, which is obviously more generous than the 230kW/45kW of the pure electric Denza D9 four-wheel drive version, and it is also more powerful than competitors.
In short, the Denza N8's advantage in hard power is in terms of performance.
Small thoughts about the development of the interior
The original intention of the car is to make it easier for people to get from point A to point B, and it is less important for needs other than the three major parts of the car. However, the times have long changed, and the three major parts of the products of mainstream car companies have long reached a high level, but in order to gain more consumers, they focus on factors such as design and technology. Therefore, we can see the blossoming of the car market.
Take the interior level, for example. Among the models of the same price, the current mainstream models have undergone earth-shaking changes in the past decade, which may be due to the transformation of consumers' own aesthetics, or it may be that major car companies promote cars as "second homes". In the interior development of the past few years, the progress of independent brands is more obvious than that of joint venture brands, and even played "flower work" and began to lead the transformation of joint venture brand models.
Let's take a look at the family car market for multi-person travel. Five years ago, we could choose Buick GL8, Trumpchi GM8, Honda Odyssey, Volkswagen Tiguan L, Toyota Highlander and other models, the interior of which will be through layered lines, rich physical buttons, or add some imitation wood, leather and other materials to set off a comfortable family atmosphere.
Source: Guangqi Honda
Nowadays, the minimalist interior has become the mainstream, and the technology screen is only the standard, and some models also provide co-driver entertainment screen, mobile phone wireless charging, mobile KTV and other functions to meet the technological needs of users in the new era. And since a number of new car-making forces joined the battlefield, we discovered that the interior originally had other ways to play.
For example, the ideal L9 directly uses a HUD to replace the traditional dashboard, and the entertainment screen on the roof can also be connected to game consoles such as Switch; Xpeng G9 can realize vehicle control and navigation functions through 3D human-computer interaction; The Zhiji LS7 is equipped with a half-spoke steering wheel and a triple screen that can be raised and lowered to maximize the driver's field of view; Ask the M5's zero-gravity seats and more.
Source: Ideal Car
Of course, in this process, some deviant designs may be born, such as the panoramic front windshield of Xpeng G3, heat insulation and sun protection capabilities have been complained about by many owners; Byton cars, which have withdrawn from the historical stage, have attracted a lot of heat through a 48-inch large joint screen; Nezha Automobile's previous vigorous promotion of the visual transparent A-pillar, although it can reduce the blind zone of the A-pillar, but the cost of two screens is too high, and the mass production plan is depressed...
Source: Byton Motors
The wheel of history is rolling forward, car companies only keep up with the trend of the times to have the opportunity to win market applause, although in the process of development may appear deviation, but eventually will form experience, become the key nutrients for the development of car companies.
Once upon a time, BYD's interior was complained by many people that it was too fancy, some "auto parts city" style, until the original Mercedes-Benz interior designer Michele dug up, the dynasty family and the ocean network two different series of interior styles, BYD's interior design reputation has improved.
At a time when BYD is making efforts to make efforts in the whole market segment, the interior should not be a stumbling block to its development. As another masterpiece of BYD Group to the high-end, what surprises will Denza N8 bring? It may not be until the third quarter to give us the answer.