Recently, SAIC Maxus G90, Lantu Dreamer, Denza D9 and other self-owned brands of high-end MPV models listed or unveiled, which makes May seem to become the MPV season.
If last year, the listing and replacement of a number of joint venture MPV models let everyone see that the MPV market is rising, and the advent of this year's independent brand MPV has launched a challenge to the position of high-end MPV, a joint venture brand.
Medium and large MPV add new troops
According to the data, the cumulative sales of MPVs from January to March 2022 were 206,000 units, an increase of -7.7% year-on-year. In terms of market segmentation, high-end MPV sales of more than 200,000 yuan were 102,000 units, up 11.1% year-on-year.
After Trumpchi M8 won a place in the MPV market with a price of 200,000 yuan, some brands took a fancy to this "cake". On April 29, SAIC Maxus' flagship MPV G90 was officially launched. A total of 8 models were launched, priced at 219,900 to 329,900 yuan. The G90 is positioned as a medium and large MPV, focusing on the business travel market.
Saic Motor Maxus G90 adopts a large air intake grille, and the side body line is more conventional. The most eye-catching thing about the interior is the front row of integrated large screens that integrate the dashboard, the central control screen and the co-driver entertainment screen. The new car has a length, width and height of 5280/1999/1845mm and a wheelbase of 3200mm. It is larger than the Buick GL8, Trumpchi M8 and many other MPV that are mainly engaged in business.
Thanks to this, the G90's rear two rows have superior seating space. The second row is equipped with aviation seats with twelve electric adjustments such as an electric waist rest. LCD armrest screen, through which to control music, air conditioning and other functions. The third row also features separate seats, equipped with electric adjustments, seat ventilation and heating, etc., but the third row of seats cannot be reclined, sacrificing the trunk space.
In terms of power, the G90 is equipped with SAIC's self-developed 2.0T engine + 48V light mixing system, with a maximum output of 234 horsepower and a peak torque of 390 Nm. In terms of drivetrain, it is matched with a Aisin 8AT gearbox and accelerates by 9.6 seconds.
In recent years, SAIC Maxus has launched a number of MPV models, and has already had some experience in MPV models. At present, SAIC Maxus has 5 fuel vehicles and 3 new energy MPV models.
However, the sales of many models under SAIC Maxus were not excellent before, and the more equipped G90 will not win the Trumpchi M8, Buick GL8, honda odyssey market? You also need to wait for market feedback.
The first new energy high-end MPV
After the launch of the first new energy high-end SUV model, Landu Free, Landu launched a second model - Landu Dreamer. As a "new force" brand that has just gained a foothold in the new energy vehicle market, Lantu has launched an "attack" on the high-end MPV model market with the second model, Lantu Dreamer.
On the evening of May 7, the "electric luxury flagship MPV" Lantu Dreamer was officially listed, the seven-seat version was priced at 369,900 yuan - 439,900 yuan, and the private customized version was priced from 639,900 yuan, which will be delivered from the third quarter of 2022.
Lantu Dreamer is equipped with a new generation of power system "Lanhai Power", which supports two sets of power systems of high-performance pure electricity and intelligent multi-mode.
Taking the Lantu Dreamer 0 carbon version as an example, this version is equipped with a front and rear dual motors with a maximum power of 160kW/160kW, a peak torque of 620N·m, an acceleration of 100 kilometers up to 5.8 seconds, a battery that supports a maximum of 230kW of power fast charging, a full charge of 20% to 80% of the battery only takes about 20 minutes, the standard endurance version of CLTC has a range of 475km, and the long-endurance version of CLTC has a range of 605 km.
According to the press conference, Lantu Dreamer has 17 MPV first-time technologies and 21 leading technologies of the same level. At the same time, the car also adopts Qualcomm 8155 flagship on-board chip, and is equipped with 5 millimeter wave radars, 7 cameras, 12 ultrasonic radars, supporting 26 advanced driver assistance functions, including automatic lane change with turn signals, automatic parking in all scenarios, remote remote parking, etc., which is the first model in MPV equipped with L2+ level driver assistance system.
BYD's move towards the high end starts with MPV
In the past two years, BYD can be described as a high song in the new energy vehicle market, but it has not been able to open the high-end model market, which is also a "heart disease" of BYD. The Denza brand, which was once cooperated by BYD and Daimler, is now being "fully operated" by BYD and built it into a high-end brand, which has become a step for BYD to break through.
It is reported that de Denmark brand's first high-end MPV model - D9, will be officially unveiled at the brand conference in mid-May, the car is another masterpiece of domestic luxury commercial vehicles, not only in the luxury experience on the ceiling level, from BYD's DM-i super hybrid technology will also be an important plus for the car.
Judging from the information released by Denza brand executives on the social platform, the new car will have ev pure electric and DM hybrid two power systems to choose from, all of which are green cars, and the price is expected to reach 450,000 yuan.
Denza D9 adopts a sharp front face design in the design, matrix mid-mesh and LED headlight group are integrated, with rich chrome elements, bringing better visual texture, and the 5.2-meter length also reflects the positioning of the flagship luxury car.
The central control layout of the new car continues BYD's design language, including a large central control screen and electronic barriers. In the seat part, the new car will adopt a 2+2+3 layout, and the second row of independent seats will obviously not be absent.
In terms of power, Denza D9 provides EV pure electric and DM plug-in hybrid two kinds of power options, previously officially revealed that the EV version will use a high-voltage electric drive platform, including integrated electric drive, blade battery, heat pump air conditioning and other technologies are applied. The DM version is a combination of BYD's 1.5T engine and EHS electric drive module, and is equipped with a P4 bridge, and the comprehensive cruising range will reach 1000km.
At the moment when the sales volume of its models is at the top, BYD finally launched a layout to the high-end brand market. The first high-end model chose MPV, which also valued the advantages of high-end business MPV models in brand image enhancement. At the same time, high-end business MPV models also have higher bicycle profits, which can help car companies apply more advanced technology.
Xiaoxiang Morning News reporter Hu Xiong